---
title: "Search terms — henna stencils - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/henna-stencils/search-terms"
last_updated: "2026-08-11T15:52:00.574Z"
locale: en
meta:
  description: "Niche score 51/100 · $223K/yr market · 803K searches/yr · $9.54 avg price. Soft demand (-23.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $223K/yr market · 803K searches/yr · $9.54 avg price. Soft demand (-23.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — henna stencils - Flapen"
---

# **henna stencils**

**Worth a look**

Shows low returns (1.4%), but soft demand (-23.4% this quarter) keeps it on the watch list.

Market size 43Growth 13Conversion 36Competition 69Returns 88Price range 24Avg price 29Brand share 73Review moat 67Quality gap 68

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****810.43**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$223K**

$223K/yr · 803K searches

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$9.54**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$6.04–$17.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-23.4%**

90-day search growth — must beat 0% to launch

## Search terms