---
title: "Hemp Soap — $163K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hemp-soap"
last_updated: "2026-08-11T14:37:50.184Z"
locale: en
meta:
description: "Niche score 44/100 · $163K/yr market · 158K searches/yr · $16.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $163K/yr market · 158K searches/yr · $16.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hemp Soap — $163K/yr Amazon US Niche (2026) - Flapen"
---
# **hemp soap**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 53Conversion 70Competition 25Returns 98Price range 60Avg price 78Brand share 0Review moat 22Quality gap 27
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.05**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.47–$27.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+24.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$163K**
$163K/yr · 158K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****9,496.31**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hemp soap is a $163K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hemp soap market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$128K–$161K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#505**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**69**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Hempz81% - Kwailnara10% - The Bath Factory3% - Dr Teal's3% - Natural Therapy2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 45 weeks — +24.7% search growth over the last 90 days.
4K3KHoliday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hemp-soap/trend)
## **Top hemp soap search terms**
- **hempz body wash**105K/yr+22.4%4.7% conv. - **banana body wash**19K/yr+50.8%2.5% conv. - **hemp body wash**15K/yr-1.0%3.8% conv. - **hemp body wash for women**9K/yr+12.6%4.4% conv. - **hempz body wash for women**5K/yr+55.6%4.1% conv. - **banana soap**5K/yr+32.7%1.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hemp-soap/search-terms)
## **Top hemp soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$33K30%$49K40%$65K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hempz Body Wash - Original Floral & Banana - Hydrating for Sensitive Skin Scented Exfoliating with Shea Butter Pure Hemp Seed Oil and Algae for Sensitive Skin - 17 fl oz**Hempz**$15.71**4.7★2,250 rev](https://www.amazon.com/dp/B0BT8HFMSD) [2**Hempz Body Wash - Sweet Pineapple & Honey Melon - Hydrating for Sensitive Skin Scented Exfoliating with Shea Butter Pure Hemp Seed Oil and Algae for Sensitive Skin - 17 fl oz**Hempz**$14.24**4.7★2,250 rev](https://www.amazon.com/dp/B0BT8GW8SV) [3**Hempz NEW Mini Body Wash Sweet Pineapple & Honey Melon Travel Size Shower Gel 2.25 oz.**Hempz**$6.47**4.6★307 rev](https://www.amazon.com/dp/B0D824FH6D) [4**Kwailnara Banana Milk Body Wash (19.75 Fl Oz) Korean Body Cleanser for Soft & Hydrated Skin | Milk Protein Royal Jelly & Elasticity-Boosting Banana Extract | Paraben-Free with Gentle Bubbles**Kwailnara**$15.24**4.5★1,443 rev](https://www.amazon.com/dp/B07B6FY8XT) [5**Hempz Body Wash Age Defying - Vanilla & Musk - Hydrating for Sensitive Skin Scented Exfoliating with Shea Butter Pure Hemp Seed Oil and Algae for Sensitive Skin - 17 fl oz**Hempz**$27.90**4.4★347 rev](https://www.amazon.com/dp/B0BT8H8XJ5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hempz Magnesium Body Lotion for Sleep & Relaxation Hydrating Lotion with Arnica Electrolytes & Shea Butter Calming Nighttime Moisturizer for Muscle Relief & Soft Skin Serene Waters Scent 17 oz**Hempz**$19.76**550 rev7mo ago](https://www.amazon.com/dp/B0G279N33B) [**The Bath Factory Liberty Shower Gel for Women Moisturizing Body Wash with Glycerin & Sodium PCA Good Smelling Daily Shower Gel Fresh Ladies Body Wash**The Bath Factory**$9.19**103 rev1y ago](https://www.amazon.com/dp/B0D97VZ4SR) [**Hempz NEW Mini Body Wash Sweet Pineapple & Honey Melon Travel Size Shower Gel 2.25 oz.**Hempz**$6.47**307 rev2y ago](https://www.amazon.com/dp/B0D824FH6D) [**Hempz NEW Mini Body Wash Triple Moisture Fresh Citrus Travel Size Shower Gel 2.25 oz.**Hempz**$6.84**307 rev2y ago](https://www.amazon.com/dp/B0D823X1TP) [**Hempz Sweet Pineapple & Honey Melon Herbal Hydrating Multi-Purpose Body Oil for Body - Moisturizing Bath Shower or Shaving Oil for Dry or Sensitive Skin for Women & Men 6.76 Oz**Hempz**$12.26**1,527 rev2y ago](https://www.amazon.com/dp/B0CPN83SGR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hempz Body Wash - Fragrance Free - Hydrating for Sensitive Skin Scented Exfoliating with Shea Butter Pure Hemp Seed Oil and Algae for Sensitive Skin - 17 fl oz**Hempz**$24.21**4.7★**▲ 172%**](https://www.amazon.com/dp/B0BT8JBJ8G) [**The Bath Factory Liberty Shower Gel for Women Moisturizing Body Wash with Glycerin & Sodium PCA Good Smelling Daily Shower Gel Fresh Ladies Body Wash**The Bath Factory**$9.19**4.2★**▲ 117%**](https://www.amazon.com/dp/B0D97VZ4SR) [**Hempz Magnesium Body Lotion for Sleep & Relaxation Hydrating Lotion with Arnica Electrolytes & Shea Butter Calming Nighttime Moisturizer for Muscle Relief & Soft Skin Serene Waters Scent 17 oz**Hempz**$19.76**4.7★**▲ 114%**](https://www.amazon.com/dp/B0G279N33B) [**Hempz NEW Mini Body Wash Sweet Pineapple & Honey Melon Travel Size Shower Gel 2.25 oz.**Hempz**$6.47**4.6★**▲ 73%**](https://www.amazon.com/dp/B0D824FH6D) [**Hempz Body Wash - Original Floral & Banana - Hydrating for Sensitive Skin Scented Exfoliating with Shea Butter Pure Hemp Seed Oil and Algae for Sensitive Skin - 17 fl oz**Hempz**$15.71**4.7★**▲ 62%**](https://www.amazon.com/dp/B0BT8HFMSD)
**~~View all trending →~~**
## **What buyers say about hemp soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**49%
*“Amazing smell”*
**Soft Feel**10%
*“Leaves skin soft”*
**Moist/Dry**9%
*“Very Moisturizing”*
**Quality-Overall**3%
*“Great Quality Lotion”*
**Suitability Dry Skin**2%
*“doesnt leave my skin feeling dry or tight”*
**Value For Money**2%
*“Great price too”*
**Lather**2%
*“Smooth and lather”*
**Absorbency**2%
*“Absorbs well”*
**Advertised Vs Actual Product**1%
*“As Advertised”*
**Suitability Combination Skin**1%
*“keeps my skin protected all day”*
### **What buyers complain about **
**Smell**36%
*“Awful scent”*
**Value For Money**5%
*“To expensive”*
**Allergies**4%
*“I usually end up getting a rash”*
**Moist/Dry**4%
*“I don't notice any hydration either”*
**Motor Power**3%
*“Broken pump”*
**Durability**2%
*“not long lasting”*
**Adhesion/Stickiness**2%
*“the lotion leaves your skin rather sticky”*
**Functionality-Overall**2%
*“Doesn't work”*
**Thickness**2%
*“The consistency seems thicker than some oils”*
**Suitability Dry Skin**2%
*“I would say for my particularly dry skin it does not last 48 hours”*
### **Top return reasons **
**Smell**52%
**Motor Power**14%
**Leak-Proof**8%
**Advertised Vs Actual Product**7%
**Value For Money**3%
**Size-Overall**3%
**Ingredients-Overall**2%
**Moist/Dry**2%
**Defective Material/Parts**1%
**Functionality-Overall**1%
## **Common questions**
- **Is hemp soap profitable to sell on Amazon United States?**
- The niche generates $163K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the hemp soap niche?**
- 5 brands and 69 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hemp soap?**
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.5%.
- **What does it cost to enter the hemp soap niche?**
- Listings span $6.47–$27.90; the average listing price is $16.05 (sweet spot $15–$100). The average incumbent carries 9,496 reviews — the moat a new listing must climb.
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