---
title: "Hemp Shampoo — $214K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hemp-shampoo"
last_updated: "2026-08-11T13:08:50.109Z"
locale: en
meta:
description: "Niche score 45/100 · $214K/yr market · 127K searches/yr · $24.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $214K/yr market · 127K searches/yr · $24.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hemp Shampoo — $214K/yr Amazon US Niche (2026) - Flapen"
---
# **hemp shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 41Growth 20Conversion 73Competition 18Returns 96Price range 88Avg price 95Brand share 0Review moat 60Quality gap 40
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.78**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.11–$45.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,101.36**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$214K**
$214K/yr · 127K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hemp shampoo is a $214K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hemp shampoo market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$149K–$198K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#304**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Hempz100% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 49 weeks — -9.3% search growth over the last 90 days.
3K2KBlack Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hemp-shampoo/trend)
## **Top hemp shampoo search terms**
- **hempz shampoo and conditioner set**42K/yr-20.6%7.3% conv. - **hempz shampoo**31K/yr+3.4%8.5% conv. - **hemp shampoo**21K/yr+2.4%2.8% conv. - **hemp shampoo and conditioner set**16K/yr-27.9%3.6% conv. - **cbd shampoo**7K/yr-9.0%0.1% conv. - **hemp shampoo and conditioner**5K/yr+48.8%3.5% conv. - **hempz shampoo and conditioner**5K/yr+3.5%5.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hemp-shampoo/search-terms)
## **Top hemp shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$21K20%$43K30%$64K40%$85K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HEMPZ Hair Shampoo & Conditioner Set - Sweet Pineapple & Honey Melon Scent for Thin/Fine Dry Damaged and Color Treated Hair Hydrating Softening Moisturizing with Biotin Duo Set - 33.8 fl oz**Hempz**$36.88**4.5★1,554 rev](https://www.amazon.com/dp/B09YZWT35Z) [2**HEMPZ Hair Shampoo & Conditioner Set - Grapefruit & Peach Scent for Dry Damaged and Color Treated Hair Hydrating Softening Moisturizing with Biotin Duo Set 33.8 fl oz**Hempz**$45.59**4.5★1,554 rev](https://www.amazon.com/dp/B0BT8DP3B3) [3**Hempz Triple Moisture Herbal Hair Shampoo - Moisturizing Gentle Shampoo to Nourish and Hydrate Hair - 17 Fl OZ**Hempz**$12.11**4.4★1,353 rev](https://www.amazon.com/dp/B0BQ5GWWTR) [4**HEMPZ Shampoo & Conditioner Set - Original Floral & Banana Scent for Dry Damaged Color Treated Hair - Hydrating Softening Moisturizing Vegan Biotin for All Hair Types Duo Set - 33.8 fl oz**Hempz**$45.51**4.5★1,554 rev](https://www.amazon.com/dp/B0BT8GN97D) [5**Hempz Biotin Shampoo - Sweet Pineapple & Honey Melon - For Thin/Fine Hair Growth & Strengthening of Dry Damaged and Color Treated Hair Hydrating Softening Moisturizing - 17 Fl OZ**Hempz**$14.43**4.4★1,353 rev](https://www.amazon.com/dp/B0BQ5P7DXD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HEMPZ Hair Shampoo & Conditioner Set - Grapefruit & Peach Scent for Dry Damaged and Color Treated Hair Hydrating Softening Moisturizing with Biotin Duo Set 33.8 fl oz**Hempz**$45.59**1,554 rev3y ago](https://www.amazon.com/dp/B0BT8DP3B3) [**HEMPZ Shampoo & Conditioner Set - Original Floral & Banana Scent for Dry Damaged Color Treated Hair - Hydrating Softening Moisturizing Vegan Biotin for All Hair Types Duo Set - 33.8 fl oz**Hempz**$45.51**1,554 rev3y ago](https://www.amazon.com/dp/B0BT8GN97D) [**Hempz Biotin Hair Shampoo - Sweet Pineapple & Honey Melon - For Thin/Fine Hair Growth & Strengthening of Dry Damaged and Color Treated Hair Hydrating Softening Moisturizing - 33.8 Fl OZ**Hempz**$20.95**542 rev3y ago](https://www.amazon.com/dp/B0BQ56Q51W) [**Hempz Biotin Hair Shampoo - Original Light Floral & Banana - For All Hair Types Growth & Strengthening of Dry Damaged and Color Treated Hair Hydrating Softening Moisturizing - 17 Fl OZ**Hempz**$15.62**1,353 rev3y ago](https://www.amazon.com/dp/B0BQ5GFTRR) [**Hempz Biotin Conditioner - Sweet Pineapple & Honey Melon - For Thin/Fine Hair Growth & Strengthening of Dry Damaged and Color Treated Hair Hydrating Softening Moisturizing - 17 FL OZ**Hempz**$15.66**884 rev3y ago](https://www.amazon.com/dp/B0BQ5S9G75)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hempz Biotin Hair Shampoo - Triple Moisture Fresh Citrus - Peach & Grapefruit - For Growth & Strengthening of Dry Damaged and Color Treated Hair Hydrating Softening Moisturizing 33.8 Fl OZ**Hempz**$25.93**4.7★**▲ 29%**](https://www.amazon.com/dp/B0BQ5V8CTP) [**Hempz Biotin Hair Shampoo - Original Light Floral & Banana - For All Hair Types Growth & Strengthening of Dry Damaged and Color Treated Hair Hydrating Softening Moisturizing - 33.8 Fl OZ**Hempz**$24.37**4.7★**▲ 16%**](https://www.amazon.com/dp/B0BQ5SL6FX) [**HEMPZ Shampoo & Conditioner Set - Original Floral & Banana Scent for Dry Damaged Color Treated Hair - Hydrating Softening Moisturizing Vegan Biotin for All Hair Types Duo Set - 33.8 fl oz**Hempz**$45.51**4.5★**▲ 16%**](https://www.amazon.com/dp/B0BT8GN97D) [**Hempz Biotin Hair Shampoo - Original Light Floral & Banana - For All Hair Types Growth & Strengthening of Dry Damaged and Color Treated Hair Hydrating Softening Moisturizing - 17 Fl OZ**Hempz**$15.62**4.4★**▲ 13%**](https://www.amazon.com/dp/B0BQ5GFTRR) [**HEMPZ Hair Shampoo & Conditioner Set - Sweet Pineapple & Honey Melon Scent for Thin/Fine Dry Damaged and Color Treated Hair Hydrating Softening Moisturizing with Biotin Duo Set - 33.8 fl oz**Hempz**$36.88**4.5★**— 8%**](https://www.amazon.com/dp/B09YZWT35Z)
**~~View all trending →~~**
## **What buyers say about hemp shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**39%
*“Smells amazing and fresh”*
**Soft Feel**16%
*“make hair so soft”*
**Value For Money**6%
*“Worth the price”*
**Quality-Overall**5%
*“Great Quality Shampoo”*
**Moist/Dry**5%
*“Not too dry or to oily and it shines”*
**Lather**3%
*“Its easy to lather in my hair”*
**Hair Growth**3%
*“Fullness to hair”*
**Residue**2%
*“doesn't leave any residue like a lot of other shampoos”*
**Size-Overall**2%
*“The bottle is a very nice size”*
**Ease Of Cleaning**1%
*“It rinses out clean”*
### **What buyers complain about **
**Smell**12%
*“conditioner just wish you had smelled better like I said it smell like bananas”*
**Moist/Dry**10%
*“It's not drying my hair”*
**Motor Power**6%
*“I could not get pump work”*
**Dispensing Mechanism**6%
*“the clean BUT hate the dispensing pump”*
**Ease Of Use**6%
*“its an effort”*
**Residue**5%
*“Conditioner leaves an oily residue”*
**Weight Heavy**4%
*“Heavy feeling”*
**Suitability Long Hair**4%
*“It's very heavy in my hair”*
**Product Condition**4%
*“they shipped a product that was already opened”*
**Quality-Overall**4%
*“Not sure of quality on my hair”*
### **Top return reasons **
**Smell**20%
**Motor Power**16%
**Leak-Proof**12%
**Moist/Dry**8%
**Advertised Vs Actual Product**8%
**Functionality-Overall**4%
**Suitability Short Hair**4%
**Oily/Greasy**3%
**Damage/Burn Hair**3%
**Hard Feel**2%
## **Common questions**
- **Is hemp shampoo profitable to sell on Amazon United States?**
- The niche generates $214K/yr across 11 tracked products. 90-day search growth is -9.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the hemp shampoo niche?**
- 1 brands and 11 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hemp shampoo?**
- Top complaints mined from reviews: Smell, Moist/Dry, Motor Power. The return rate is 0.8%.
- **What does it cost to enter the hemp shampoo niche?**
- Listings span $12.11–$45.59; the average listing price is $24.78 (sweet spot $15–$100). The average incumbent carries 1,101 reviews — the moat a new listing must climb.
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