---
title: "Hemp Lip Balm — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hemp-lip-balm"
last_updated: "2026-08-07T17:10:25.605Z"
locale: en
meta:
description: "Niche score 39/100 · $62K/yr market · 117K searches/yr · $8.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $62K/yr market · 117K searches/yr · $8.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hemp Lip Balm — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **hemp lip balm**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 16Conversion 68Competition 46Returns 97Price range 18Avg price 24Brand share 0Review moat 77Quality gap 48
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****457.79**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****$8.66**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$4.18–$17.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$62K**
$62K/yr · 117K searches
**Growth**
**Bad****-17.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hemp lip balm is a $62K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hemp lip balm market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$87K–$108K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#1,054**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **37%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**0%**
- Hempz95% - Blistex3% - Burt's Bees2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hemp-lip-balm/trend)
## **Top hemp lip balm search terms**
- **hempz lip balm**57K/yr-27.2%7.2% conv. - **hemp lip balm**22K/yr+0.1%4.5% conv. - **hempz lip**11K/yr+4.8%5.5% conv. - **hempz chapstick**8K/yr-18.0%6.3% conv. - **hempz lip gloss**5K/yr+7.3%9.2% conv. - **hemp chapstick**7K/yr-29.0%5.2% conv. - **cbd lip balm**4K/yr-33.1%1.0% conv. - **hemps lip balm**3K/yr-30.8%5.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hemp-lip-balm/search-terms)
## **Top hemp lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HEMPZ Herbal Ultra Moisturizing Lip Balm - Lip Treatment for Dry Cracked Lips Provides Hydration and Nourishment for Men and Women - Premium 100% Pure Natural Hemp Seed Oil - .44 oz**Hempz**$5.66**4.4★2,801 rev](https://www.amazon.com/dp/B003SWVV8C) [2**Hempz All is Balm Kit 3 Pack Lip Balm Nourishing Lip Care Limited Edition Gloss .44 oz**Hempz**$11.48**4.6★239 rev](https://www.amazon.com/dp/B0FL1JBNN9) [3**Hempz SPF 15 Lip Balm Sweet Pineapple & Honey Melon Herbal Soothing Lip Care for Men or Women .44 oz.**Hempz**$5.79**4.3★602 rev](https://www.amazon.com/dp/B0D828B7S6) [4**Hempz NEW Vanilla Lip Butter Balm Soothing and Hydrating Lip Care for Men or Women .44oz**Hempz**$5.77**4.3★602 rev](https://www.amazon.com/dp/B0D7ZCBSBT) [5**Hempz New Lip Balm Gift Set Juicy Peach Dark Red Cherries Original and Whipped Vanilla 4 Pack Set**Hempz**$17.37**4.7★19 rev](https://www.amazon.com/dp/B0G27BR21J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hempz New Lip Balm Gift Set Juicy Peach Dark Red Cherries Original and Whipped Vanilla 4 Pack Set**Hempz**$17.37**19 rev7mo ago](https://www.amazon.com/dp/B0G27BR21J) [**Hempz Cherry Tinted Lip Balm hydrating gloss for dry cracked lips Dark Red Cherries .44 fl.oz.**Hempz**$6.32**65 rev7mo ago](https://www.amazon.com/dp/B0G27877DN) [**Hempz NEW Mini Peach Body Lotion and Lip Balm Set Feelin Peachy 2 pack kit**Hempz**$9.58**63 rev7mo ago](https://www.amazon.com/dp/B0G27C7M2M) [**Hempz Peach Tinted Lip Balm Hydrating Gloss for Dry Cracked Lips Juicy Peach Slices .44 fl.oz.**Hempz**$6.95**28 rev7mo ago](https://www.amazon.com/dp/B0G2762XN4) [**Hempz Star Dust Lip Gloss Iridescent Glow Shimmer Passionfruit and Wild Orchid Hydrating Balm .44 oz.**Hempz**$5.96**156 rev11mo ago](https://www.amazon.com/dp/B0F8S2W7SL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hempz New Lip Balm Gift Set Juicy Peach Dark Red Cherries Original and Whipped Vanilla 4 Pack Set**Hempz**$17.37**4.7★**▲ 171%**](https://www.amazon.com/dp/B0G27BR21J) [**Hempz NEW Mini Peach Body Lotion and Lip Balm Set Feelin Peachy 2 pack kit**Hempz**$9.58**4.3★**▲ 139%**](https://www.amazon.com/dp/B0G27C7M2M) [**Hempz Cherry Tinted Lip Balm hydrating gloss for dry cracked lips Dark Red Cherries .44 fl.oz.**Hempz**$6.32**4.5★**▲ 97%**](https://www.amazon.com/dp/B0G27877DN) [**Hempz SPF 15 Lip Balm Sweet Pineapple & Honey Melon Herbal Soothing Lip Care for Men or Women .44 oz.**Hempz**$5.79**4.3★**▲ 39%**](https://www.amazon.com/dp/B0D828B7S6) [**Hempz All is Balm Kit 3 Pack Lip Balm Nourishing Lip Care Limited Edition Gloss .44 oz**Hempz**$11.48**4.6★**▲ 36%**](https://www.amazon.com/dp/B0FL1JBNN9)
**~~View all trending →~~**
## **What buyers say about hemp lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**25%
*“Very hydrating”*
**Smell**18%
*“Great smell”*
**Soft Feel**10%
*“actually very soft”*
**Quality-Overall**8%
*“Great assortment”*
**Brightness/Shine/Glow**6%
*“Good shine”*
**Color**6%
*“Nice color”*
**Value For Money**4%
*“Great value for my money”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Efficiency**2%
*“Works great”*
**Adhesion/Stickiness**2%
*“nourishing rather than tacky or glue-like”*
### **What buyers complain about **
**Moist/Dry**12%
*“not moisturizing”*
**Adhesion/Stickiness**10%
*“Texture feels sticky”*
**Oily/Greasy**8%
*“These have a very greasy feeling to them”*
**Color**8%
*“not much color”*
**Texture/Consistency-Overall**6%
*“Texture is off”*
**Smell**6%
*“For me, the smell came across really strong and kind of artificial”*
**Durability**5%
*“does not last at all”*
**Size-Overall**5%
*“Small for the price”*
**Thickness**4%
*“It is really just too thick”*
**Dilute/Watery**3%
*“it's really watery”*
### **Top return reasons **
**Smell**16%
**Advertised Vs Actual Product**16%
**Moist/Dry**11%
**Color**8%
**Size-Overall**7%
**Product Condition**7%
**Oily/Greasy**5%
**Adhesion/Stickiness**4%
**Leak-Proof**4%
**Functionality-Overall**3%
## **Common questions**
- **Is hemp lip balm profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 19 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the hemp lip balm niche?**
- 3 brands and 21 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hemp lip balm?**
- Top complaints mined from reviews: Moist/Dry, Adhesion/Stickiness, Oily/Greasy. The return rate is 0.6%.
- **When does demand for hemp lip balm peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the hemp lip balm niche?**
- Listings span $4.18–$17.37; the average listing price is $8.66 (sweet spot $15–$100). The average incumbent carries 458 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)