---
title: "Trend — hellomello body butter for crepey skin - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hellomello-body-butter-for-crepey-skin/trend"
last_updated: "2026-08-11T15:28:08.831Z"
locale: en
meta:
  description: "Niche score 53/100 · $96K/yr market · 48K searches/yr · $28.44 avg price. Soft demand (-15.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $96K/yr market · 48K searches/yr · $28.44 avg price. Soft demand (-15.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — hellomello body butter for crepey skin - Flapen"
---

# **hellomello body butter for crepey skin**

**Worth a look**

Shows low returns (0.6%), but soft demand (-15.8% this quarter) keeps it on the watch list.

Market size 24Growth 17Conversion 75Competition 39Returns 97Price range 89Avg price 95Brand share 56Review moat 20Quality gap 83

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$28.44**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.38–$72.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****7.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****$96K**

$96K/yr · 48K searches

**Review moat**

**Bad****12,618.22**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-15.8%**

90-day search growth — must beat 0% to launch

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Trend