---
title: "Helichrysum Balm — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/helichrysum-balm"
last_updated: "2026-08-11T10:40:53.322Z"
locale: en
meta:
description: "Niche score 65/100 · $1.3M/yr market · 428K searches/yr · $23.33 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $1.3M/yr market · 428K searches/yr · $23.33 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Helichrysum Balm — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **helichrysum balm**
**Launch it**
A $1.3M/yr market growing +109.7% this quarter with returns at 0.3% — clears our launch bar.
Market size 82Growth 95Conversion 96Competition 5Returns 98Price range 90Avg price 95Brand share 0Review moat 79Quality gap 53
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+109.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$23.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.93–$46.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.3M**
$1.3M/yr · 428K searches
**Review moat**
**Great****425.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, helichrysum balm is a $1.3M/yr Amazon United States market (428K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Jun–Jul–Aug. Verdict: Launch it — 65/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **helichrysum balm market data**
- **Units sold / yr**
- **50K–60K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$1.2M–$1.4M**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#193**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **12.5%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Vitality79% - Vigority9% - Wagomars5% - Brookethorne Naturals4% - Lemant3%
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — +109.7% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Black Friday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, Jun, Jul, Aug · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/helichrysum-balm/trend)
## **Top helichrysum balm search terms**
- **helichrysum balm**224K/yr+96.6%10.7% conv. - **vitality helichrysum balm**118K/yr+104.4%13.2% conv. - **helichrysum balm for bruises**24K/yr+358.6%11.0% conv. - **vitality extracts helichrysum balm**20K/yr+227.3%14.0% conv. - **helichrysum cream**12K/yr+60.5%6.2% conv. - **helichrysum essential oil balm**12K/yr+41.9%12.1% conv. - **vitality helichrysum**9K/yr+12.3%7.2% conv. - **helychrism essential oil balm**4K/yr+106.3%11.3% conv. - **vitality extracts helichrysum**3K/yr+118.2%7.8% conv. - **vitality helichrysum essential oil balm**1K/yr+36.4%20.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/helichrysum-balm/search-terms)
## **Top helichrysum balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$192K30%$384K45%$576K60%$768K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vitality Extracts Helichrysum Balm - 2oz Helichrysum Gymnocephalum Beeswax Almond Oil Ultra-Moisturizing Skin Healing Full Body Hydration**Vitality**$20.42**4.4★1,732 rev](https://www.amazon.com/dp/B0DPLH55ZX) [2**Vitality Extracts Helichrysum Balm - 6oz Helichrysum Gymnocephalum Beeswax Almond Oil Ultra-Moisturizing Skin Healing Full Body Hydration**Vitality**$46.84**4.5★419 rev](https://www.amazon.com/dp/B0F62J5CG1) [3**Vigority Helichrysum Balm Soothes & Repairs: Restorative Arnica Cream with Calendula for Fragile Thin Skin & Bruise-Prone Moisturizes Revitalizes & Strengthens Skin Barrier for Adult Seniors 3.4oz**Vigority**$22.83**4.4★438 rev](https://www.amazon.com/dp/B0FPJ7KHC8) [4**Wagomars Helichrysum Balm for Skin Repair & Renewal - Natural Soothing Helichrysum Essential Oil Balm with Arnica for Bruise & Redness Relief - Moisturizes & Revitalizes Dry Sensitive & Aging Skin**Wagomars**$12.93**4.3★61 rev](https://www.amazon.com/dp/B0FSXNMXKL) [5**Brookethorne Naturals Helichrysum Balm | Highly Concentrated Helichrysum Essential Oil Balm for Fragile Skin | Arnica Montana Castor Oil & Lavender | 2oz**Brookethorne Naturals**$16.35**4.3★87 rev](https://www.amazon.com/dp/B0GKBWPF41)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brookethorne Naturals Helichrysum Balm | Highly Concentrated Helichrysum Essential Oil Balm for Fragile Skin | Arnica Montana Castor Oil & Lavender | 2oz**Brookethorne Naturals**$16.35**87 rev5mo ago](https://www.amazon.com/dp/B0GKBWPF41) [**Vitality Extracts Frank+ Helichrysum Balm - 2oz Frankincense Boswellia Serrata Helichrysum Gymnocephalum All-Natural Relief Skin Soothing Beeswax**Vitality**$24.28**86 rev6mo ago](https://www.amazon.com/dp/B0GF4QVZ1N) [**Lemant Extracts Helichrysum Balm (4 oz) Triple Strength Helichrysum Essential Oil Salve to Reduce Bruising Calm Redness & Support Skin Vitality (Includes One 4 oz Jar)**Lemant**$19.68**154 rev9mo ago](https://www.amazon.com/dp/B0FT6GH1DB) [**Wagomars Helichrysum Balm for Skin Repair & Renewal - Natural Soothing Helichrysum Essential Oil Balm with Arnica for Bruise & Redness Relief - Moisturizes & Revitalizes Dry Sensitive & Aging Skin**Wagomars**$12.93**61 rev9mo ago](https://www.amazon.com/dp/B0FSXNMXKL) [**Vigority Helichrysum Balm Soothes & Repairs: Restorative Arnica Cream with Calendula for Fragile Thin Skin & Bruise-Prone Moisturizes Revitalizes & Strengthens Skin Barrier for Adult Seniors 3.4oz**Vigority**$22.83**438 rev10mo ago](https://www.amazon.com/dp/B0FPJ7KHC8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wagomars Helichrysum Balm for Skin Repair & Renewal - Natural Soothing Helichrysum Essential Oil Balm with Arnica for Bruise & Redness Relief - Moisturizes & Revitalizes Dry Sensitive & Aging Skin**Wagomars**$12.93**4.3★**▲ 67%**](https://www.amazon.com/dp/B0FSXNMXKL) [**Brookethorne Naturals Helichrysum Balm | Highly Concentrated Helichrysum Essential Oil Balm for Fragile Skin | Arnica Montana Castor Oil & Lavender | 2oz**Brookethorne Naturals**$16.35**4.3★**▲ 65%**](https://www.amazon.com/dp/B0GKBWPF41) [**Vitality Extracts Frank+ Helichrysum Balm - 2oz Frankincense Boswellia Serrata Helichrysum Gymnocephalum All-Natural Relief Skin Soothing Beeswax**Vitality**$24.28**4.7★**▲ 46%**](https://www.amazon.com/dp/B0GF4QVZ1N) [**Vitality Extracts Helichrysum Balm - 6oz Helichrysum Gymnocephalum Beeswax Almond Oil Ultra-Moisturizing Skin Healing Full Body Hydration**Vitality**$46.84**4.5★**— 2%**](https://www.amazon.com/dp/B0F62J5CG1) [**Vitality Extracts Helichrysum Balm - 2oz Helichrysum Gymnocephalum Beeswax Almond Oil Ultra-Moisturizing Skin Healing Full Body Hydration**Vitality**$20.42**4.4★**— 4%**](https://www.amazon.com/dp/B0DPLH55ZX)
**~~View all trending →~~**
## **What buyers say about helichrysum balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Good product and different than I expected”*
**Smell**12%
*“Product has very strong fragrance”*
**Efficiency**11%
*“This balm works”*
**Moist/Dry**11%
*“Great moisturizer”*
**Value For Money**6%
*“Great value”*
**Soft Feel**6%
*“My skin feels softer”*
**Suitability Combination Skin**5%
*“This helps my skin”*
**Advertised Vs Actual Product**4%
*“Does what it says”*
**Suitability Dry Skin**3%
*“Makes dry skin smooth”*
**Absorbency**3%
*“absorbs well”*
### **What buyers complain about **
**Functionality-Overall**18%
*“It doesn't work that well”*
**Smell**15%
*“Not really fond of the smell but”*
**Allergies**7%
*“Allergic reaction”*
**Value For Money**6%
*“Waste of money”*
**Advertised Vs Actual Product**4%
*“Doesn't work as advertised”*
**Symptom Reduction**4%
*“No noticeable improvement”*
**Oily/Greasy**4%
*“product is greasy”*
**Skin Health**2%
*“Cant tell anything different on my skin when using”*
**Color Fading/Discoloration**2%
*“fading or color vs not using this”*
**Durability**2%
*“8 days it's almost gone”*
### **Top return reasons **
**Smell**29%
**Functionality-Overall**19%
**Advertised Vs Actual Product**13%
**Product Condition**6%
**Oily/Greasy**5%
**Size-Overall**4%
**Absorbency**3%
**Defective Material/Parts**3%
**Value For Money**3%
**Ease Of Use**2%
## **Common questions**
- **Is helichrysum balm profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 7 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +109.7%. Flapen's verdict: Launch it (65/100).
- **How competitive is the helichrysum balm niche?**
- 5 brands and 14 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in helichrysum balm?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Allergies. The return rate is 0.3%.
- **When does demand for helichrysum balm peak?**
- Demand peaks in Apr–Jun–Jul–Aug; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the helichrysum balm niche?**
- Listings span $12.93–$46.84; the average listing price is $23.33 (sweet spot $15–$100). The average incumbent carries 425 reviews — the moat a new listing must climb.
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