---
title: "Trend — heatless curl scrunchie - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/heatless-curl-scrunchie/trend"
last_updated: "2026-08-11T13:12:54.488Z"
locale: en
meta:
  description: "Niche score 51/100 · $465K/yr market · 998K searches/yr · $14.55 avg price. Soft demand (-20.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $465K/yr market · 998K searches/yr · $14.55 avg price. Soft demand (-20.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — heatless curl scrunchie - Flapen"
---

# **heatless curl scrunchie**

**Worth a look**

Shows beatable incumbent ratings (4.0★), but soft demand (-20.5% this quarter) keeps it on the watch list.

Market size 58Growth 15Conversion 40Competition 40Returns 62Price range 66Avg price 71Brand share 64Review moat 23Quality gap 95

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$14.55**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.50–$29.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$465K**

$465K/yr · 998K searches

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****7,806.32**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-20.5%**

90-day search growth — must beat 0% to launch

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")

## Trend