[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-health-and-personal-care":3,"research-sidebar-rollups":555},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":53,"baselines":91,"demand":96,"seasonality":189,"brandShare":190,"products":211,"feedback":311,"searchTerms":473,"related":520,"lastUpdated":37},"b2040970-0d05-4331-b2f6-39522948c2bf","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":32,"amazonNicheId":4,"title":33,"slug":34,"href":35,"leafCategoryName":36,"scrapedAt":37,"brandCount":38,"brandCountYearAgo":39,"sellerCount":40,"signals":41,"avgBsr":43,"pageQuality":44,"unitsSoldMin":45,"unitsSoldAvgMin":46,"unitsSoldAvgMax":47,"revenueMin":48,"revenueMax":49,"avgBrandAgeMonths":50,"avgSellerAgeDays":51,"top20ClickShare":31,"top20BrandShare":31,"primePct":52,"oosRate":44},118222,467681,1.648,-0.3845,0.0112,0.8223,0.9749,4.46,14809,22.57,7.45,69.33,10,6000,0.7,0.0083,1,2,"health and personal care","health-and-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fhealth-and-personal-care","Eyes","2026-07-16T04:07:20.804645+00:00",6,63,41,[42],"low_review_barrier",228,0,5000,100,250,112850,135420,59,133,0.9,{"score":54,"verdict":55,"components":56},34,"skip",[57,62,64,68,71,73,76,81,84,87],{"key":58,"score":59,"weight":60,"raw":61},"marketSize",28,0.15,118222.27,{"key":63,"score":38,"weight":60,"raw":18},"growth",{"key":65,"score":66,"weight":67,"raw":19},"conversion",14,0.1,{"key":69,"score":70,"weight":60,"raw":20},"competition",15,{"key":72,"score":38,"weight":67,"raw":21},"brandShare",{"key":74,"score":75,"weight":67,"raw":22},"qualityGap",48,{"key":77,"score":78,"weight":79,"raw":80},"reviewMoat",19,0.05,14808.8,{"key":82,"score":83,"weight":67,"raw":30},"returns",96,{"key":85,"score":86,"weight":79,"raw":24},"avgPrice",94,{"key":88,"score":89,"weight":79,"raw":90},"priceRange",85,0.8779896574014221,{"avgRating":92,"medianPrice":93,"medianReturnRate":94,"nichesTracked":95},4.42,24.38,0.0215,115062,{"points":97,"droppedPartialWeek":188},[98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185],{"week":99,"volume":100},"2025-12-21",6032,{"week":102,"volume":103},"2025-12-28",7089,{"week":105,"volume":106},"2026-01-04",7502,{"week":108,"volume":109},"2026-01-11",4657,{"week":111,"volume":112},"2026-01-18",6176,{"week":114,"volume":115},"2026-01-25",10230,{"week":117,"volume":118},"2026-02-01",11235,{"week":120,"volume":121},"2026-02-08",4731,{"week":123,"volume":124},"2026-02-15",3866,{"week":126,"volume":127},"2026-02-22",8500,{"week":129,"volume":130},"2026-03-01",8859,{"week":132,"volume":133},"2026-03-08",3432,{"week":135,"volume":136},"2026-03-15",3411,{"week":138,"volume":139},"2026-03-22",5809,{"week":141,"volume":142},"2026-03-29",7612,{"week":144,"volume":145},"2026-04-05",6180,{"week":147,"volume":148},"2026-04-12",5440,{"week":150,"volume":151},"2026-04-19",5458,{"week":153,"volume":154},"2026-04-26",5326,{"week":156,"volume":157},"2026-05-03",5307,{"week":159,"volume":160},"2026-05-10",5808,{"week":162,"volume":163},"2026-05-17",5374,{"week":165,"volume":166},"2026-05-24",5377,{"week":168,"volume":169},"2026-05-31",5253,{"week":171,"volume":172},"2026-06-07",6298,{"week":174,"volume":175},"2026-06-14",6250,{"week":177,"volume":178},"2026-06-21",4623,{"week":180,"volume":181},"2026-06-28",6539,{"week":183,"volume":184},"2026-07-05",4492,{"week":186,"volume":187},"2026-07-12",4802,false,null,{"top":191,"otherBrandCount":44,"otherClickShare":210},[192,195,198,201,204,207],{"brand":193,"clickShare":194},"Circadia by Dr. Pugliese",0.423,{"brand":196,"clickShare":197},"eos",0.2944,{"brand":199,"clickShare":200},"NAZANO",0.15180000000000002,{"brand":202,"clickShare":203},"Onlyone",0.0531,{"brand":205,"clickShare":206},"KEEN",0.0524,{"brand":208,"clickShare":209},"MINKINH",0.0251,0.00019999999999986695,[212,221,231,242,252,262,272,282,291,301],{"asin":213,"title":214,"brand":193,"imageUrl":215,"price":26,"rating":216,"reviews":217,"clickShare90":194,"clickShare360":218,"launchDate":219,"amazonUrl":220},"B00466LVCK","Circadia by Dr. Pugliese Micro-Exfoliating Honey Cleanser 8 Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41au3jv6IOL.jpg",4.6,69,0.3607,"2010-10-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00466LVCK",{"asin":222,"title":223,"brand":199,"imageUrl":224,"price":25,"rating":225,"reviews":226,"clickShare90":227,"clickShare360":228,"launchDate":229,"amazonUrl":230},"B09NXS395V","NAZANO 24K Gold Under Eye Patches - 60 Pack Eye Masks","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41wPxtljyQL.jpg",4.2,15490,0.1262,0.2113,"2021-10-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09NXS395V",{"asin":232,"title":233,"brand":196,"imageUrl":234,"price":235,"rating":236,"reviews":237,"clickShare90":238,"clickShare360":239,"launchDate":240,"amazonUrl":241},"B0CRRS3TG5","eos Cashmere Shave Oil Fresh & Cozy Moisturizing Shave Oil 6 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F319403yNcwL.jpg",7.87,4.7,8032,0.0954,0.1301,"2025-01-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CRRS3TG5",{"asin":243,"title":244,"brand":196,"imageUrl":245,"price":246,"rating":236,"reviews":247,"clickShare90":248,"clickShare360":249,"launchDate":250,"amazonUrl":251},"B0CSTCYSF7","eos Cashmere Oil Vanilla 24 Hour Moisture Plant-Based Squalane to Soothe Soften and Smooth Dry Skin 6 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31tBxA66QML.jpg",11.88,4836,0.091,0.109,"2025-01-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CSTCYSF7",{"asin":253,"title":254,"brand":196,"imageUrl":255,"price":256,"rating":236,"reviews":257,"clickShare90":258,"clickShare360":259,"launchDate":260,"amazonUrl":261},"B0FRLXNTB2","eos Cashmere Body Mist Fresh & Cozy Body Spray for Women Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31xV3Zb6DpL.jpg",12.7,924,0.0866,0.0603,"2026-01-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FRLXNTB2",{"asin":263,"title":264,"brand":202,"imageUrl":265,"price":266,"rating":267,"reviews":268,"clickShare90":203,"clickShare360":269,"launchDate":270,"amazonUrl":271},"B0D5RFBB7M","Onlyone Rechargeable Cordless Water Flosser with Adjustable Water Pressure for Daily Oral Care Power Dental Flosser for Home and Travel Use Portable Oral Irrigator for Sensitive Gums and Braces Care","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41F90RDt3FL.jpg",22.86,4.4,7891,0.0332,"2024-05-31","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D5RFBB7M",{"asin":273,"title":274,"brand":205,"imageUrl":275,"price":276,"rating":277,"reviews":278,"clickShare90":206,"clickShare360":279,"launchDate":280,"amazonUrl":281},"B09NXGLN7V","KEEN Womens Circadia Mid Height Comfortable Waterproof Hiking Boots Steel Grey\u002FCloud Blue 9.5 US","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F412pG5HJGZL.jpg",66.43,3.9,846,0.0121,"2021-12-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09NXGLN7V",{"asin":283,"title":284,"brand":199,"imageUrl":285,"price":286,"rating":225,"reviews":226,"clickShare90":287,"clickShare360":288,"launchDate":289,"amazonUrl":290},"B0FMXVFSS9","NAZANO Under Eye Patches - 60 Pack Eye Masks","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F417VwXPFMSL.jpg",7.92,0.0256,0.0099,"2025-08-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FMXVFSS9",{"asin":292,"title":293,"brand":208,"imageUrl":294,"price":295,"rating":296,"reviews":297,"clickShare90":209,"clickShare360":298,"launchDate":299,"amazonUrl":300},"B09N1B6LL3","MINKINH Manicure Set Professional Nail Clipper Kit-26 Pieces Stainless Steel Manicure Kit Nail Care Tools with Luxurious Travel Case (Brown)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51J472kuLwL.jpg",9.78,4.5,17898,0.0259,"2021-12-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09N1B6LL3",{"asin":302,"title":303,"brand":196,"imageUrl":304,"price":305,"rating":236,"reviews":306,"clickShare90":307,"clickShare360":308,"launchDate":309,"amazonUrl":310},"B0BZGRCBY4","eos Shea Better Body Lotion Fresh & Cozy 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan 16 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F417nME7mjrL.jpg",9.46,76612,0.0214,0.0476,"2023-03-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BZGRCBY4",{"love":312,"hate":383,"returnReasons":450},[313,320,327,334,341,348,355,362,369,376],{"topic":314,"percentOfMentions":315,"verbatims":316},"Smell",0.2626,[317,318,319],"Smells clean","Fresh scent","Long lasting fragrance",{"topic":321,"percentOfMentions":322,"verbatims":323},"Quality-Overall",0.1047,[324,325,326],"Excellent Quality","The quality is a very nice oil","Good quality device",{"topic":328,"percentOfMentions":329,"verbatims":330},"Value For Money",0.0928,[331,332,333],"Decent price","Great deal","Great Value",{"topic":335,"percentOfMentions":336,"verbatims":337},"Ease Of Use",0.0587,[338,339,340],"easy to handle","easy to hold","Ease of use",{"topic":342,"percentOfMentions":343,"verbatims":344},"Soft Feel",0.0529,[345,346,347],"Smooth and Creamy","Smooth and Silky","makes my skin so soft",{"topic":349,"percentOfMentions":350,"verbatims":351},"Moist\u002FDry",0.048799999999999996,[352,353,354],"Very hydrating","Good moisturizer","Perfect moisturizer",{"topic":356,"percentOfMentions":357,"verbatims":358},"Advertised Vs Actual Product",0.0333,[359,360,361],"Exactly what I ordered","As described","As advertised",{"topic":363,"percentOfMentions":364,"verbatims":365},"Efficiency",0.031,[366,367,368],"This product works flawlessly","works great for my needs","It works fairly well",{"topic":370,"percentOfMentions":371,"verbatims":372},"Charging",0.027200000000000002,[373,374,375],"fast charging","Holds charge forever","Charges quickly",{"topic":377,"percentOfMentions":378,"verbatims":379},"Ease Of Cleaning",0.019299999999999998,[380,381,382],"the great job of cleaning","Easy to clean","Great cleaning performance",[384,390,397,403,409,416,422,429,436,443],{"topic":314,"percentOfMentions":385,"verbatims":386},0.1359,[387,388,389],"Bad smell","Chemical scent","weird smell",{"topic":391,"percentOfMentions":392,"verbatims":393},"Durability",0.0951,[394,395,396],"Broke already","broke immediately","Didnt last",{"topic":321,"percentOfMentions":398,"verbatims":399},0.0781,[400,401,402],"Everything is extremely low quality","Bad quality","Very cheap quality",{"topic":370,"percentOfMentions":404,"verbatims":405},0.049699999999999994,[406,407,408],"then would not recharge","Charging problem","battery didnt charge",{"topic":410,"percentOfMentions":411,"verbatims":412},"Size-Overall",0.037000000000000005,[413,414,415],"big","Its way too short","Much smaller",{"topic":349,"percentOfMentions":417,"verbatims":418},0.0325,[419,420,421],"lacks hydration","Doesn't hydrate","not moisturizing",{"topic":423,"percentOfMentions":424,"verbatims":425},"Allergies",0.032400000000000005,[426,427,428],"Allergic reaction","Rash","Irritated my skin",{"topic":430,"percentOfMentions":431,"verbatims":432},"Functionality-Overall",0.0305,[433,434,435],"Doesn't work right","The pump didn't even work","Didn't work for me",{"topic":437,"percentOfMentions":438,"verbatims":439},"Strength",0.028900000000000002,[440,441,442],"Not that strong","Not strong enough","Cheap and Flimsy",{"topic":444,"percentOfMentions":445,"verbatims":446},"Grip",0.0274,[447,448,449],"Too slippery","keep sliding off","They slip a lot",[451,453,456,458,460,462,464,466,469,471],{"reason":314,"pct":452},0.2382,{"reason":454,"pct":455},"Motor Power",0.1215,{"reason":356,"pct":457},0.07519999999999999,{"reason":410,"pct":459},0.058899999999999994,{"reason":321,"pct":461},0.058499999999999996,{"reason":430,"pct":463},0.0541,{"reason":465,"pct":206},"Leak-Proof",{"reason":467,"pct":468},"Defective Material\u002FParts",0.044500000000000005,{"reason":328,"pct":470},0.0398,{"reason":370,"pct":472},0.0352,[474,479,484,489,494,499,504,507,511,516],{"term":475,"volume":476,"growthQoq":477,"conversionRate":478},"health personal care",138186,-0.1048,0.0005,{"term":480,"volume":481,"growthQoq":482,"conversionRate":483},"circadia skincare",64318,-0.0293,0.0015,{"term":485,"volume":486,"growthQoq":487,"conversionRate":488},"circadia",23671,0.1015,0.0009,{"term":490,"volume":491,"growthQoq":492,"conversionRate":493},"personal care essentials",26623,-0.3575,0.002,{"term":495,"volume":496,"growthQoq":497,"conversionRate":498},"eos fresh and cozy body oil",15571,-0.2788,0.0253,{"term":500,"volume":501,"growthQoq":502,"conversionRate":503},"eos body oil fresh and cozy",11152,-0.3053,0.0222,{"term":33,"volume":505,"growthQoq":506,"conversionRate":44},83752,-0.8784,{"term":508,"volume":509,"growthQoq":510,"conversionRate":488},"womens personal care",10809,-0.0906,{"term":512,"volume":513,"growthQoq":514,"conversionRate":515},"woman self care",12322,-0.2231,0.001,{"term":517,"volume":518,"growthQoq":519,"conversionRate":44},"health & personal care",31471,-0.8854,[521,528,533,539,544,549],{"title":522,"href":523,"score":524,"verdict":525,"marketSize":526,"growth90":527},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":529,"href":530,"score":524,"verdict":525,"marketSize":531,"growth90":532},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":534,"href":535,"score":524,"verdict":536,"marketSize":537,"growth90":538},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":540,"href":541,"score":524,"verdict":525,"marketSize":542,"growth90":543},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":545,"href":546,"score":524,"verdict":536,"marketSize":547,"growth90":548},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":550,"href":551,"score":552,"verdict":525,"marketSize":553,"growth90":554},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[556,563,566,573,580,587,594,601,608,615,622,629,636,643,650,657,664,671,678,685],{"nodeId":557,"label":558,"slug":559,"href":560,"nichesTracked":561,"marketSizeTotal":562},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":564,"marketSizeTotal":565},10978,8129370268,{"nodeId":567,"label":568,"slug":569,"href":570,"nichesTracked":571,"marketSizeTotal":572},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":574,"label":575,"slug":576,"href":577,"nichesTracked":578,"marketSizeTotal":579},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":581,"label":582,"slug":583,"href":584,"nichesTracked":585,"marketSizeTotal":586},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":588,"label":589,"slug":590,"href":591,"nichesTracked":592,"marketSizeTotal":593},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":595,"label":596,"slug":597,"href":598,"nichesTracked":599,"marketSizeTotal":600},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":602,"label":603,"slug":604,"href":605,"nichesTracked":606,"marketSizeTotal":607},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":609,"label":610,"slug":611,"href":612,"nichesTracked":613,"marketSizeTotal":614},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":616,"label":617,"slug":618,"href":619,"nichesTracked":620,"marketSizeTotal":621},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":623,"label":624,"slug":625,"href":626,"nichesTracked":627,"marketSizeTotal":628},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":630,"label":631,"slug":632,"href":633,"nichesTracked":634,"marketSizeTotal":635},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":637,"label":638,"slug":639,"href":640,"nichesTracked":641,"marketSizeTotal":642},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":644,"label":645,"slug":646,"href":647,"nichesTracked":648,"marketSizeTotal":649},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":651,"label":652,"slug":653,"href":654,"nichesTracked":655,"marketSizeTotal":656},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":658,"label":659,"slug":660,"href":661,"nichesTracked":662,"marketSizeTotal":663},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":665,"label":666,"slug":667,"href":668,"nichesTracked":669,"marketSizeTotal":670},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":672,"label":673,"slug":674,"href":675,"nichesTracked":676,"marketSizeTotal":677},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":679,"label":680,"slug":681,"href":682,"nichesTracked":683,"marketSizeTotal":684},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":686,"label":687,"slug":688,"href":689,"nichesTracked":32,"marketSizeTotal":690},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]