---
title: "Hazelnut Oil — $40K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hazelnut-oil"
last_updated: "2026-08-11T13:06:29.704Z"
locale: en
meta:
description: "Niche score 37/100 · $40K/yr market · 23K searches/yr · $12.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $40K/yr market · 23K searches/yr · $12.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hazelnut Oil — $40K/yr Amazon US Niche (2026) - Flapen"
---
# **hazelnut oil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 17Conversion 96Competition 16Returns 99Price range 59Avg price 57Brand share 0Review moat 40Quality gap 32
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.31–$25.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.89**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,533.2**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$40K**
$40K/yr · 23K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hazelnut oil is a $40K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hazelnut oil market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$39K–$52K**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#825**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **94 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- La Tourangelle54% - Plant Guru23% - Roland Foods10% - Dr Adorable8% - Edens Garden5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.
600400Spike '24Holiday '24Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hazelnut-oil/trend)
## **Top hazelnut oil search terms**
- **hazelnut oil**17K/yr-14.0%11.2% conv. - **hazelnut oil for skin**3K/yr-14.9%9.4% conv. - **hazelnut oil for cooking**3K/yr-25.7%15.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hazelnut-oil/search-terms)
## **Top hazelnut oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**La Tourangelle Roasted Hazelnut Oil High-Oleic Oil Great for Baking Stir-Frying and Vinaigrettes 8.45 fl oz**La Tourangelle**$9.79**4.6★11,511 rev](https://www.amazon.com/dp/B00QGWM2JI) [2**La Tourangelle Roasted Hazelnut Oil High-Oleic Oil Great for Baking Stir-Frying and Vinaigrettes 16.9 Fl Oz**La Tourangelle**$14.98**4.6★11,511 rev](https://www.amazon.com/dp/B0087G8TL6) [3**Plant Guru Hazelnut Oil 4 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body And Hair Growth Moisturizer. Great For DYI Cream Lotions and Lip balm.**Plant Guru**$7.31**4.6★492 rev](https://www.amazon.com/dp/B075RH6CC9) [4**Plant Guru Hazelnut Oil 16 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body And Hair Growth Moisturizer. Great For DYI Cream Lotions and Lip balm.**Plant Guru**$14.22**4.6★492 rev](https://www.amazon.com/dp/B075RHV8Y6) [5**Roland Foods Roasted Hazelnut Oil Specialty Imported Food 16.9 Ounce Pack of 1**Roland Foods**$13.56**4.5★499 rev](https://www.amazon.com/dp/B005AK75KI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Plant Guru Hazelnut Oil 8 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body And Hair Growth Moisturizer. Great For DYI Cream Lotions and Lip balm.**Plant Guru**$9.27**492 rev1y ago](https://www.amazon.com/dp/B0F253164B) [**La Tourangelle Roasted Hazelnut Oil High-Oleic Oil Great for Baking Stir-Frying and Vinaigrettes 8.45 fl oz**La Tourangelle**$9.79**11,511 rev11y ago](https://www.amazon.com/dp/B00QGWM2JI) [**Dr Adorable - 8 oz - Hazelnut Oil - Pure Organic Cold Expeller Pressed**Dr Adorable**$10.93**26 rev11y ago](https://www.amazon.com/dp/B0BLT7Q1K8) [**Plant Guru Hazelnut Oil 4 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body And Hair Growth Moisturizer. Great For DYI Cream Lotions and Lip balm.**Plant Guru**$7.31**492 rev12y ago](https://www.amazon.com/dp/B075RH6CC9) [**Plant Guru Hazelnut Oil 16 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body And Hair Growth Moisturizer. Great For DYI Cream Lotions and Lip balm.**Plant Guru**$14.22**492 rev12y ago](https://www.amazon.com/dp/B075RHV8Y6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Plant Guru Hazelnut Oil 4 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body And Hair Growth Moisturizer. Great For DYI Cream Lotions and Lip balm.**Plant Guru**$7.31**4.6★**▲ 38%**](https://www.amazon.com/dp/B075RH6CC9) [**La Tourangelle Roasted Hazelnut Oil High-Oleic Oil Great for Baking Stir-Frying and Vinaigrettes 16.9 Fl Oz**La Tourangelle**$14.98**4.6★**▲ 18%**](https://www.amazon.com/dp/B0087G8TL6) [**La Tourangelle Roasted Hazelnut Oil High-Oleic Oil Great for Baking Stir-Frying and Vinaigrettes 8.45 fl oz**La Tourangelle**$9.79**4.6★**— 8%**](https://www.amazon.com/dp/B00QGWM2JI) [**Plant Guru Hazelnut Oil 16 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body And Hair Growth Moisturizer. Great For DYI Cream Lotions and Lip balm.**Plant Guru**$14.22**4.6★**— 5%**](https://www.amazon.com/dp/B075RHV8Y6) [**Dr Adorable - 32 oz - Hazelnut Oil - Pure Organic Cold Expeller Pressed**Dr Adorable**$25.96**4.9★**▼ 11%**](https://www.amazon.com/dp/B0BLD1MBRL)
**~~View all trending →~~**
## **What buyers say about hazelnut oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Nice Quality”*
**Taste-Overall**20%
*“Very tasty I highly recommend this”*
**Suitability Combination Skin**20%
*“Great for my combination skin”*
**Flavor**20%
*“Really brings out the hazelnut flavor”*
**Weight Light**4%
*“The oil is very lightweight”*
**Absorbency**4%
*“absorbs beautifully into my scalp”*
**Soft Feel**4%
*“Another thing I love is how gentle it is”*
**Allergies**4%
*“Another thing I love is how gentle it is—no irritation at all, just smooth, nourished hair”*
### **What buyers complain about **
**Taste-Overall**50%
*“This doesnt taste like hazelnut, at all”*
**Smell**17%
*“No hazelnut smell”*
**Weight Heavy**17%
*“More heavier than olive oil”*
**Oily/Greasy**17%
*“Very oily”*
### **Top return reasons **
**Smell**56%
**Advertised Vs Actual Product**19%
**Oily/Greasy**13%
**Dilute/Watery**13%
## **Common questions**
- **Is hazelnut oil profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 10 tracked products. 90-day search growth is -15.6%. Flapen's verdict: Skip it (37/100).
- **How competitive is the hazelnut oil niche?**
- 5 brands and 27 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hazelnut oil?**
- Top complaints mined from reviews: Taste-Overall, Smell, Weight Heavy. The return rate is 0.3%.
- **When does demand for hazelnut oil peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the hazelnut oil niche?**
- Listings span $7.31–$25.96; the average listing price is $12.89 (sweet spot $15–$100). The average incumbent carries 2,533 reviews — the moat a new listing must climb.
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