---
title: "Hawthorne — $306K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hawthorne"
last_updated: "2026-08-11T13:08:50.534Z"
locale: en
meta:
description: "Niche score 51/100 · $306K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $306K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hawthorne — $306K/yr Amazon US Niche (2026) - Flapen"
---
# **hawthorne**
**Worth a look**
Shows beatable incumbent ratings (3.6★), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 51Growth 13Conversion 70Competition 6Returns 99Price range 95Avg price 95Brand share 0Review moat 78Quality gap 99
**Quality gap**
**Incredible****3.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.49**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$28.63–$30.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****437.86**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$306K**
$306K/yr · 161K searches
**Growth**
**Bad****-24.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, hawthorne is a $306K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–May. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hawthorne market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$295K–$369K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#646**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **33.3%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Hawthorne100%
## **Demand & seasonality**
Weekly Amazon search volume, last 59 weeks — -24.5% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Apr, May · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hawthorne/trend)
## **Top hawthorne search terms**
- **hawthorne shampoo**63K/yr-25.7%8.1% conv. - **hawthorne**71K/yr-19.7%0.5% conv. - **hawthorne shampoo and conditioner**16K/yr-21.1%7.9% conv. - **hawthorne thickening shampoo**5K/yr-60.3%9.3% conv. - **hawthorn shampoo**2K/yr-30.7%6.8% conv. - **hawthrone**2K/yr-15.7%0.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hawthorne/search-terms)
## **Top hawthorne products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$46K30%$92K45%$138K60%$183K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hawthorne Thick Boost Shampoo and Conditioner Set. Mens Thickening Shampoo and Conditioner Set with Biotin Rice Protein Saw Palmetto and Vitamin E. Sulfate Free Paraben Free. 16 Fl Oz Each.**Hawthorne**$28.96**4.4★1,013 rev](https://www.amazon.com/dp/B0G4NF75VT) [2**Hawthorne All Day Mens Shampoo and Conditioner Set. Sulfate Free Shampoo and Conditioner with Pure Avocado Oil and Aloe For Stronger Healthier Hair. Night Swim Cologne Scent. 16 fl. oz. each.**Hawthorne**$29.42**4.4★1,013 rev](https://www.amazon.com/dp/B0G3BY1VMF) [3**Hawthorne All Day Mens Shampoo. Sulfate Free Paraben Free Shampoo with Argan Oil Coconut Oil & Avocado Oil for Stronger Healthier Volumized Hair. Night Swim Cologne Scent. 16 fl oz 2-Pack.**Hawthorne**$29.72**3.8★13 rev](https://www.amazon.com/dp/B0G3D53GPJ) [4**Hawthorne Thick Boost Shampoo for Thinning Hair. Biotin Shampoo DHT Blocking Hair Growth Shampoo with Saw Palmetto Rice Protein & Vitamin E. Mens Shampoo. Eucalyptus Mint Scent. 16 fl oz 2-Pack.**Hawthorne**$29.73**3.7★5 rev](https://www.amazon.com/dp/B0G6GBDZ7J) [5**Hawthorne Curl Bounce Mens Curly Hair Shampoo and Conditioner Set. Sulfate Free Shampoo and Conditioner with Shea Butter and Macadamia Oil For Healthy Hydrated Hair. Ultra Nourishing. 16 oz. each.**Hawthorne**$28.63**4.4★1,013 rev](https://www.amazon.com/dp/B0G3C2WTLP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hawthorne Thick Boost Shampoo for Thinning Hair. Biotin Shampoo DHT Blocking Hair Growth Shampoo with Saw Palmetto Rice Protein & Vitamin E. Mens Shampoo. Eucalyptus Mint Scent. 16 fl oz 2-Pack.**Hawthorne**$29.73**5 rev7mo ago](https://www.amazon.com/dp/B0G6GBDZ7J) [**Hawthorne Thick Boost Shampoo and Conditioner Set. Mens Thickening Shampoo and Conditioner Set with Biotin Rice Protein Saw Palmetto and Vitamin E. Sulfate Free Paraben Free. 16 Fl Oz Each.**Hawthorne**$28.96**1,013 rev7mo ago](https://www.amazon.com/dp/B0G4NF75VT) [**Hawthorne All Day Mens Shampoo and Conditioner Set. Sulfate Free Shampoo and Conditioner with Pure Avocado Oil and Aloe For Stronger Healthier Hair. Night Swim Cologne Scent. 16 fl. oz. each.**Hawthorne**$29.42**1,013 rev7mo ago](https://www.amazon.com/dp/B0G3BY1VMF) [**Hawthorne All Day Mens Shampoo. Sulfate Free Paraben Free Shampoo with Argan Oil Coconut Oil & Avocado Oil for Stronger Healthier Volumized Hair. Night Swim Cologne Scent. 16 fl oz 2-Pack.**Hawthorne**$29.72**13 rev7mo ago](https://www.amazon.com/dp/B0G3D53GPJ) [**Hawthorne Curl Bounce Mens Curly Hair Shampoo and Conditioner Set. Sulfate Free Shampoo and Conditioner with Shea Butter and Macadamia Oil For Healthy Hydrated Hair. Ultra Nourishing. 16 oz. each.**Hawthorne**$28.63**1,013 rev7mo ago](https://www.amazon.com/dp/B0G3C2WTLP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hawthorne Thick Boost Shampoo for Thinning Hair. Biotin Shampoo DHT Blocking Hair Growth Shampoo with Saw Palmetto Rice Protein & Vitamin E. Mens Shampoo. Eucalyptus Mint Scent. 16 fl oz 2-Pack.**Hawthorne**$29.73**3.7★**▲ 40%**](https://www.amazon.com/dp/B0G6GBDZ7J) [**Hawthorne Thick Boost Shampoo and Conditioner Set. Mens Thickening Shampoo and Conditioner Set with Biotin Rice Protein Saw Palmetto and Vitamin E. Sulfate Free Paraben Free. 16 Fl Oz Each.**Hawthorne**$28.96**4.4★**▲ 21%**](https://www.amazon.com/dp/B0G4NF75VT) [**Hawthorne Curl Bounce Mens Curly Hair Shampoo and Conditioner Set. Sulfate Free Shampoo and Conditioner with Shea Butter and Macadamia Oil For Healthy Hydrated Hair. Ultra Nourishing. 16 oz. each.**Hawthorne**$28.63**4.4★**▲ 13%**](https://www.amazon.com/dp/B0G3C2WTLP) [**Hawthorne All Day Mens Conditioner. Sulfate Free Paraben Free Conditioner for Men with Argan Oil & Avocado Oil for Stronger Healthier Hair. Night Swim Cologne Scent. 16 fl. oz. 2-Pack.**Hawthorne**$30.04**3.8★**— 3%**](https://www.amazon.com/dp/B0G3C99Y7C) [**Hawthorne All Day Mens Shampoo. Sulfate Free Paraben Free Shampoo with Argan Oil Coconut Oil & Avocado Oil for Stronger Healthier Volumized Hair. Night Swim Cologne Scent. 16 fl oz 2-Pack.**Hawthorne**$29.72**3.8★**— 10%**](https://www.amazon.com/dp/B0G3D53GPJ)
**~~View all trending →~~**
## **What buyers say about hawthorne**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**41%
*“Smells amazing”*
**Quality-Overall**8%
*“Great product”*
**Toxic/Chemical Free**7%
*“Does not have a lot of bad chemicals for your hair”*
**Hair Styling**4%
*“Leaves your hair feeling nice and clean and smells really nice”*
**Ease Of Cleaning**4%
*“Nice and clean”*
**Value For Money**3%
*“Good price”*
**Moist/Dry**2%
*“is actually moisturizing unlike other sister products”*
**Thickness**2%
*“its also more thickening”*
**Ingredients-Overall**1%
*“Good price, ingredients are simple and arent essays long, makes my hair feel nice and not rubbery”*
### **What buyers complain about **
**Smell**24%
*“The scent is very unpleasant and overwhelming”*
**Residue**12%
*“left a mess of residue”*
**Hair Related**9%
*“Do not buy this shampoo if you care about your hair”*
**Adhesion/Stickiness**9%
*“it is the top half of the bottle is sticky”*
**Ease Of Use**7%
*“i barely was able to get into it”*
**Allergies**6%
*“Makes my hair itch everyday”*
**Leak-Proof**3%
*“the product was leaking”*
**Oily/Greasy**3%
*“Leaves an oily residue for oily hair types”*
**Moist/Dry**3%
*“Leaves it dry”*
**Ease Of Cleaning**1%
*“it feels like I can't get it out of my hair when rinsing”*
### **Top return reasons **
**Smell**31%
**Leak-Proof**9%
**Motor Power**7%
**Defective Material/Parts**7%
**Adhesion/Stickiness**6%
**Advertised Vs Actual Product**5%
**Product Condition**4%
**Oily/Greasy**4%
**Suitability Short Hair**3%
**Value For Money**3%
## **Common questions**
- **Is hawthorne profitable to sell on Amazon United States?**
- The niche generates $306K/yr across 7 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the hawthorne niche?**
- 1 brands and 3 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hawthorne?**
- Top complaints mined from reviews: Smell, Residue, Hair Related. The return rate is 0.3%.
- **When does demand for hawthorne peak?**
- Demand peaks in Jan–Apr–May; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the hawthorne niche?**
- Listings span $28.63–$30.04; the average listing price is $29.49 (sweet spot $15–$100). The average incumbent carries 438 reviews — the moat a new listing must climb.
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