---
title: "Products — hawthorne shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hawthorne-shampoo/products"
last_updated: "2026-08-11T13:17:27.366Z"
locale: en
meta:
  description: "Niche score 57/100 · $3.0M/yr market · 934K searches/yr · $48.02 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $3.0M/yr market · 934K searches/yr · $48.02 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — hawthorne shampoo - Flapen"
---

# **hawthorne shampoo**

**Launch it**

A $3.0M/yr market growing +22.1% this quarter with returns at 0.2% — clears our launch bar.

Market size 96Growth 51Conversion 73Competition 0Returns 99Price range 95Avg price 94Brand share 0Review moat 73Quality gap 42

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$3.0M**

$3.0M/yr · 934K searches

**Price range**

**Incredible****$33.81–$71.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$48.02**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****579.33**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+22.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Products