---
title: "Hawthorne Shampoo — $3.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hawthorne-shampoo"
last_updated: "2026-08-11T09:49:24.285Z"
locale: en
meta:
description: "Niche score 57/100 · $3.0M/yr market · 934K searches/yr · $48.02 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $3.0M/yr market · 934K searches/yr · $48.02 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Hawthorne Shampoo — $3.0M/yr Amazon US Niche (2026) - Flapen"
---
# **hawthorne shampoo**
**Launch it**
A $3.0M/yr market growing +22.1% this quarter with returns at 0.2% — clears our launch bar.
Market size 96Growth 51Conversion 73Competition 0Returns 99Price range 95Avg price 94Brand share 0Review moat 73Quality gap 42
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$3.0M**
$3.0M/yr · 934K searches
**Price range**
**Incredible****$33.81–$71.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$48.02**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****579.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+22.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hawthorne shampoo is a $3.0M/yr Amazon United States market (934K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 57/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hawthorne shampoo market data**
- **Units sold / yr**
- **50K–60K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$2.4M–$2.9M**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#295**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- BASED BODYWORKS100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.1% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hawthorne-shampoo/trend)
## **Top hawthorne shampoo search terms**
- **based shampoo and conditioner**317K/yr+22.1%7.9% conv. - **based shampoo**429K/yr+30.5%6.9% conv. - **base shampoo and conditioner**27K/yr+29.2%9.1% conv. - **base shampoo**27K/yr+5.8%6.3% conv. - **based bodyworks shampoo and conditioner**21K/yr-8.6%6.6% conv. - **shampoo based**18K/yr+0.1%4.7% conv. - **based shampoo and conditioner men**11K/yr+74.5%6.6% conv. - **based body works shampoo**33K/yr-9.1%3.9% conv. - **based bodyworks shampoo**26K/yr-3.4%5.7% conv. - **based shampoo men**16K/yr-33.5%9.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hawthorne-shampoo/search-terms)
## **Top hawthorne shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$603K40%$1.2M60%$1.8M80%$2.4M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BASED Shower Duo Shampoo & Conditioner Bundle with Peppermint Oil & Coconut Oil Cleansing Shampoo & Hydrating Conditioner for Men No Sulfates Silicones or Parabens 12 fl oz (Pack of 2)**BASED BODYWORKS**$39.08**4.5★1,278 rev](https://www.amazon.com/dp/B0D3KQYBJR) [2**BASED Shampoo with Aloe Vera Peppermint Oil & Coconut Oil Cleansing Shampoo for Men No Sulfates Parabens or Synthetic Fragrance Quality Mens Hair Care 12 fl oz Bottle (Pack of 1)**BASED BODYWORKS**$33.81**4.4★393 rev](https://www.amazon.com/dp/B0CZ4JCCQY) [3**BASED Shampoo Conditioner & Leave-In Conditioner Deluxe Bundle with Peppermint Coconut & Avocado Oil Deluxe Hair Bundle for Men Two 12 fl oz & One 6.8 fl oz Bottles (Pack of 3)**BASED BODYWORKS**$71.17**4.6★67 rev](https://www.amazon.com/dp/B0DK42YDX9)
### **Newest**
by launch date
[**BASED Shampoo Conditioner & Leave-In Conditioner Deluxe Bundle with Peppermint Coconut & Avocado Oil Deluxe Hair Bundle for Men Two 12 fl oz & One 6.8 fl oz Bottles (Pack of 3)**BASED BODYWORKS**$71.17**67 rev1y ago](https://www.amazon.com/dp/B0DK42YDX9) [**BASED Shower Duo Shampoo & Conditioner Bundle with Peppermint Oil & Coconut Oil Cleansing Shampoo & Hydrating Conditioner for Men No Sulfates Silicones or Parabens 12 fl oz (Pack of 2)**BASED BODYWORKS**$39.08**1,278 rev2y ago](https://www.amazon.com/dp/B0D3KQYBJR) [**BASED Shampoo with Aloe Vera Peppermint Oil & Coconut Oil Cleansing Shampoo for Men No Sulfates Parabens or Synthetic Fragrance Quality Mens Hair Care 12 fl oz Bottle (Pack of 1)**BASED BODYWORKS**$33.81**393 rev2y ago](https://www.amazon.com/dp/B0CZ4JCCQY)
### **Trending**
90-day click momentum
[**BASED Shampoo with Aloe Vera Peppermint Oil & Coconut Oil Cleansing Shampoo for Men No Sulfates Parabens or Synthetic Fragrance Quality Mens Hair Care 12 fl oz Bottle (Pack of 1)**BASED BODYWORKS**$33.81**4.4★**▲ 76%**](https://www.amazon.com/dp/B0CZ4JCCQY) [**BASED Shampoo Conditioner & Leave-In Conditioner Deluxe Bundle with Peppermint Coconut & Avocado Oil Deluxe Hair Bundle for Men Two 12 fl oz & One 6.8 fl oz Bottles (Pack of 3)**BASED BODYWORKS**$71.17**4.6★**— 3%**](https://www.amazon.com/dp/B0DK42YDX9) [**BASED Shower Duo Shampoo & Conditioner Bundle with Peppermint Oil & Coconut Oil Cleansing Shampoo & Hydrating Conditioner for Men No Sulfates Silicones or Parabens 12 fl oz (Pack of 2)**BASED BODYWORKS**$39.08**4.5★**▼ 11%**](https://www.amazon.com/dp/B0D3KQYBJR)
## **What buyers say about hawthorne shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Good Quality”*
**Smell**21%
*“Great smell and made my sons hair so soft and fresh”*
**Soft Feel**9%
*“Soft hair”*
**Value For Money**6%
*“Amazing deal”*
**Cleansing**5%
*“I really like that it uses clean”*
**Moist/Dry**4%
*“Not dry and my hair feel so clean”*
**Hair Styling**3%
*“he has really great hair”*
**Hair Growth**3%
*“The products worked immediately to make my sons hair shiny”*
**Suitability Straight Hair**3%
*“I love it for my hair buy it ngl”*
**Suitability Colored Hair**3%
*“The best for your hair”*
### **What buyers complain about **
**Value For Money**13%
*“Definitely not worth the price”*
**Leak-Proof**10%
*“leaked inside package can no longer use”*
**Hair Related**8%
*“then I put shampoo didnt see anything helpful”*
**Moist/Dry**8%
*“Left hair feeling dry, brittle and difficult to manage”*
**Lather**7%
*“it doesnt lather at all”*
**Quality-Overall**7%
*“Poor quality control”*
**Smell**6%
*“The smell isnt great”*
**Functionality-Overall**6%
*“Not working as aspected”*
**Durability**4%
*“the bottle cracked”*
**Advertised Vs Actual Product**3%
*“So wrong. Does the picture look like a picture of a front door or porch”*
### **Top return reasons **
**Leak-Proof**45%
**Value For Money**11%
**Smell**6%
**Advertised Vs Actual Product**5%
**Functionality-Overall**4%
**Damage/Burn Hair**4%
**Defective Material/Parts**3%
**Moist/Dry**3%
**Quality-Overall**2%
**Size-Overall**2%
## **Common questions**
- **Is hawthorne shampoo profitable to sell on Amazon United States?**
- The niche generates $3.0M/yr across 3 tracked products. 90-day search growth is +22.1%. Flapen's verdict: Launch it (57/100).
- **How competitive is the hawthorne shampoo niche?**
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hawthorne shampoo?**
- Top complaints mined from reviews: Value For Money, Leak-Proof, Hair Related. The return rate is 0.2%.
- **When does demand for hawthorne shampoo peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the hawthorne shampoo niche?**
- Listings span $33.81–$71.17; the average listing price is $48.02 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)