---
title: "Hawas Malibu — $72K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hawas-malibu"
last_updated: "2026-08-11T11:23:26.788Z"
locale: en
meta:
description: "Niche score 39/100 · $72K/yr market · 217K searches/yr · $31.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $72K/yr market · 217K searches/yr · $31.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hawas Malibu — $72K/yr Amazon US Niche (2026) - Flapen"
---
# **hawas malibu**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 36Conversion 13Competition 3Returns 100Price range 90Avg price 95Brand share 0Review moat 40Quality gap 84
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.77**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.06–$45.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,505.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+8.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$72K**
$72K/yr · 217K searches
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, hawas malibu is a $72K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hawas malibu market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$64K–$79K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#189**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **83%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **
**Sellers**
**52**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- FURFITT45% - Cimenexe30% - RASASI21% - Kanu Surf3%
## **Demand**
Weekly Amazon search volume, last 14 weeks — +8.4% search growth over the last 90 days.
6K4KApr '26Apr '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hawas-malibu/trend)
## **Top hawas malibu search terms**
- **hawas malibu**200K/yr-1.1%0.9% conv. - **hawas malibu for men**9K/yr+703.5%1.5% conv. - **hawas malibu perfume**8K/yr-73.7%1.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hawas-malibu/search-terms)
## **Top hawas malibu products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$11K30%$22K45%$32K60%$43K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FURFITT MALIBU For Him - Eau de Parfum Spray (100ML) hawa_s cologne for men**FURFITT**$29.09**4.0★28 rev](https://www.amazon.com/dp/B0GRLBLSJ3) [2**Cimenexe Eau de Parfum Spray (100ML) Cologne for men MALIBU For Him**Cimenexe**$25.71**3.2★7 rev](https://www.amazon.com/dp/B0GZVDKYGD) [3**Rasasi Hawas Tropical Eau De Parfum Spray for Men 3.38 Ounce**RASASI**$42.58**4.5★1,067 rev](https://www.amazon.com/dp/B0FDH5ZRDM) [4**RASASI Hawas Ice for Men Eau de Parfum 100ml(3.38 Oz) Premium Arabian Fragrance**RASASI**$34.26**4.6★5,485 rev](https://www.amazon.com/dp/B0CKM2SSK3) [5**RASASI Hawas Atlantis Eau de Parfum for Men 100ml (3.4 oz) Fresh & Modern Scent Spray**RASASI**$45.91**4.1★138 rev](https://www.amazon.com/dp/B0G1TSC9DL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FURFITT MALIBU For Him - Eau de Parfum Spray (100ML) hawa_s cologne for men**FURFITT**$29.09**28 rev4mo ago](https://www.amazon.com/dp/B0GRLBLSJ3) [**Cimenexe Eau de Parfum Spray (100ML) Cologne for men MALIBU For Him**Cimenexe**$25.71**7 rev4mo ago](https://www.amazon.com/dp/B0GZVDKYGD) [**RASASI Hawas Atlantis Eau de Parfum for Men 100ml (3.4 oz) Fresh & Modern Scent Spray**RASASI**$45.91**138 rev8mo ago](https://www.amazon.com/dp/B0G1TSC9DL) [**Malibu Swim Trunks**Kanu Surf**$13.06**8,307 rev11mo ago](https://www.amazon.com/dp/B09LK15BZZ) [**Rasasi Hawas Tropical Eau De Parfum Spray for Men 3.38 Ounce**RASASI**$42.58**1,067 rev1y ago](https://www.amazon.com/dp/B0FDH5ZRDM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cimenexe Eau de Parfum Spray (100ML) Cologne for men MALIBU For Him**Cimenexe**$25.71**3.2★**▲ 33%**](https://www.amazon.com/dp/B0GZVDKYGD) [**Malibu Swim Trunks**Kanu Surf**$13.06**4.6★**▲ 32%**](https://www.amazon.com/dp/B09LK15BZZ) [**FURFITT MALIBU For Him - Eau de Parfum Spray (100ML) hawa_s cologne for men**FURFITT**$29.09**4.0★**▲ 32%**](https://www.amazon.com/dp/B0GRLBLSJ3) [**RASASI Hawas Atlantis Eau de Parfum for Men 100ml (3.4 oz) Fresh & Modern Scent Spray**RASASI**$45.91**4.1★**▲ 16%**](https://www.amazon.com/dp/B0G1TSC9DL) [**Rasasi Hawas Tropical Eau De Parfum Spray for Men 3.38 Ounce**RASASI**$42.58**4.5★**▼ 53%**](https://www.amazon.com/dp/B0FDH5ZRDM)
**~~View all trending →~~**
## **What buyers say about hawas malibu**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**70%
*“The fragrance is great”*
**Value For Money**7%
*“Great value for the money”*
**Durability**6%
*“had lasting power”*
**Quality-Overall**4%
*“Great quality”*
**Suitability Hot Weather**2%
*“perfect for summer”*
**Advertised Vs Actual Product**1%
*“Justo lo que esperaba”*
**Moist/Dry**1%
*“Superior dry down”*
**Soft Feel**1%
*“Its smooth and lasts a good while especially when mixed with vaseline it is long lasting freshness”*
**Gifting Purpose**1%
*“Perfect gift”*
**Suitability Winter Weather**0%
*“Winter in a bottle with some sweetness”*
### **What buyers complain about **
**Smell**53%
*“Smells putrid”*
**Durability**12%
*“I barely put the cap on after a week of having it and it shattered”*
**Value For Money**5%
*“Too expensive”*
**Size-Overall**5%
*“Bottle size is big”*
**Quality-Overall**4%
*“honestly im bit disappointed on the quality control of the bottle”*
**Leak-Proof**2%
*“Im not sure if the bottle gonna leak after using it for few times”*
**Alcohol Content**2%
*“It smells like a high concentration of alcohol”*
**Allergies**2%
*“No good I got a rash from this”*
**Strength**2%
*“not too strong”*
**Natural Resource Wastage**1%
*“Waste of time and money”*
## **Common questions**
- **Is hawas malibu profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 6 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the hawas malibu niche?**
- 4 brands and 52 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hawas malibu?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the hawas malibu niche?**
- Listings span $13.06–$45.91; the average listing price is $31.77 (sweet spot $15–$100). The average incumbent carries 2,505 reviews — the moat a new listing must climb.
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