---
title: "Hawas Fire — $293K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hawas-fire"
last_updated: "2026-08-11T13:54:31.963Z"
locale: en
meta:
description: "Niche score 49/100 · $293K/yr market · 275K searches/yr · $27.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $293K/yr market · 275K searches/yr · $27.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hawas Fire — $293K/yr Amazon US Niche (2026) - Flapen"
---
# **hawas fire**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 25Conversion 49Competition 0Returns 100Price range 94Avg price 95Brand share 0Review moat 77Quality gap 95
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$27.10**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.56–$38.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****453.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$293K**
$293K/yr · 275K searches
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-0.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, hawas fire is a $293K/yr Amazon United States market (275K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hawas fire market data**
- **Units sold / yr**
- **8K–10K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$217K–$271K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#208**
- **Page quality**
- **0%**
- **Prime**
- **33%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- RASASI73% - xinhaul20% - A CENTER6%
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -0.8% search growth over the last 90 days.
8K6KSpike '25Prime Day '25 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hawas-fire/trend)
## **Top hawas fire products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$59K40%$117K60%$176K80%$235K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RASASI Hawas Fire Eau De Parfum Spray 100ML(3.4 Oz) - Bold Long Lasting Arabian Perfume For Men With A Fiery Essence - Indulge In A Luxurious Perfume Men That Captures Masculine Elegance And Strength**RASASI**$38.49**4.6★1,324 rev](https://www.amazon.com/dp/B0DT21HRN7) [2**xinhaul Hsswa Fire Eau De Parfum Long Lasting Fragrance Perfum Indulge In A Luxurious Perfume Men That Captures Masculine Elegance And Strength(100ml 3.4 oz)**xinhaul**$28.26**3.8★29 rev](https://www.amazon.com/dp/B0GTZCTXV7) [3**A CENTER Hawaii Fire Mens Eau de Parfum 3.0 Fl Oz Spicy Cologne Long Lasting Amber & Pepper Scent Gift for men**A CENTER**$14.56**3.5★7 rev](https://www.amazon.com/dp/B0GMH5XH6Y)
### **Newest**
by launch date
[**xinhaul Hsswa Fire Eau De Parfum Long Lasting Fragrance Perfum Indulge In A Luxurious Perfume Men That Captures Masculine Elegance And Strength(100ml 3.4 oz)**xinhaul**$28.26**29 rev3mo ago](https://www.amazon.com/dp/B0GTZCTXV7) [**A CENTER Hawaii Fire Mens Eau de Parfum 3.0 Fl Oz Spicy Cologne Long Lasting Amber & Pepper Scent Gift for men**A CENTER**$14.56**7 rev5mo ago](https://www.amazon.com/dp/B0GMH5XH6Y) [**RASASI Hawas Fire Eau De Parfum Spray 100ML(3.4 Oz) - Bold Long Lasting Arabian Perfume For Men With A Fiery Essence - Indulge In A Luxurious Perfume Men That Captures Masculine Elegance And Strength**RASASI**$38.49**1,324 rev1y ago](https://www.amazon.com/dp/B0DT21HRN7)
### **Trending**
90-day click momentum
[**xinhaul Hsswa Fire Eau De Parfum Long Lasting Fragrance Perfum Indulge In A Luxurious Perfume Men That Captures Masculine Elegance And Strength(100ml 3.4 oz)**xinhaul**$28.26**3.8★**▲ 147%**](https://www.amazon.com/dp/B0GTZCTXV7) [**A CENTER Hawaii Fire Mens Eau de Parfum 3.0 Fl Oz Spicy Cologne Long Lasting Amber & Pepper Scent Gift for men**A CENTER**$14.56**3.5★**▲ 122%**](https://www.amazon.com/dp/B0GMH5XH6Y) [**RASASI Hawas Fire Eau De Parfum Spray 100ML(3.4 Oz) - Bold Long Lasting Arabian Perfume For Men With A Fiery Essence - Indulge In A Luxurious Perfume Men That Captures Masculine Elegance And Strength**RASASI**$38.49**4.6★**▼ 18%**](https://www.amazon.com/dp/B0DT21HRN7)
## **What buyers say about hawas fire**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**75%
*“Amazing smell”*
**Quality-Overall**7%
*“Amazing quality”*
**Durability**5%
*“longevity and quality”*
**Value For Money**5%
*“Good price”*
**Color**1%
*“Bottle is a pretty red”*
**Size-Overall**1%
*“nice case and good size bottle”*
**Protection**1%
*“Blind buy safe its good”*
**Soft Feel**1%
*“Smooth”*
**Texture/Consistency-Overall**1%
*“Its smooth and projects”*
**Design-Overall**0%
*“The presentation and bottle design feel premium, adding to the overall experience”*
### **What buyers complain about **
**Smell**53%
*“Pure alcohol and no scent”*
**Quality-Overall**15%
*“the bottle is of poor quality”*
**Moist/Dry**6%
*“dries down like Hawas”*
**Strength**5%
*“Super weak”*
**Durability**5%
*“it did'nt last more than about 3 hours”*
**Alcohol Content**3%
*“High Alcohol”*
## **Common questions**
- **Is hawas fire profitable to sell on Amazon United States?**
- The niche generates $293K/yr across 3 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the hawas fire niche?**
- 3 brands and 28 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hawas fire?**
- Top complaints mined from reviews: Smell, Quality-Overall, Moist/Dry. The return rate is 0.0%.
- **When does demand for hawas fire peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the hawas fire niche?**
- Listings span $14.56–$38.49; the average listing price is $27.10 (sweet spot $15–$100). The average incumbent carries 453 reviews — the moat a new listing must climb.
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