---
title: "Hawaiian Perfume — $93K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hawaiian-perfume"
last_updated: "2026-08-05T22:22:13.200Z"
locale: en
meta:
description: "Niche score 43/100 · $93K/yr market · 56K searches/yr · $21.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $93K/yr market · 56K searches/yr · $21.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hawaiian Perfume — $93K/yr Amazon US Niche (2026) - Flapen"
---
# **hawaiian perfume**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 25Conversion 79Competition 11Returns 100Price range 68Avg price 90Brand share 6Review moat 66Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.16**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.00–$35.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****873.44**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-0.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$93K**
$93K/yr · 56K searches
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hawaiian perfume is a $93K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hawaiian perfume market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$85K–$106K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#652**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Calgon78% - Body Fantasies8% - Bodycology5% - Island Heritage3% - Royal Hawaiian - Wicked Wahine3% - Ua Body3%
## **Demand**
Weekly Amazon search volume, last 50 weeks — -0.5% search growth over the last 90 days.
2K1KHoliday '25Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hawaiian-perfume/trend)
## **Top hawaiian perfume search terms**
- **calgon hawaiian ginger body spray**17K/yr-4.4%11.3% conv. - **hawaiian ginger body spray**11K/yr-3.4%9.3% conv. - **hawaiian perfume**8K/yr+1.7%0.9% conv. - **hawaiian ginger**5K/yr+2.9%5.7% conv. - **calgon hawaiian ginger**5K/yr+3.3%5.8% conv. - **hawaii perfume**4K/yr+35.0%0.4% conv. - **hawaiian perfumes for women**4K/yr-2.6%1.2% conv. - **royal hawaiian perfumes**3K/yr-21.5%1.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hawaiian-perfume/search-terms)
## **Top hawaiian perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$14K30%$28K45%$42K60%$56K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Calgon Fragrance Body Mist Hawaiian Ginger 8 fl oz**Calgon**$10.78**4.6★2,646 rev](https://www.amazon.com/dp/B0009EILZI) [2**Calgon Hawaiian Ginger Fragrance Body Mist 8 oz (Pack of 3)**Calgon**$24.35**4.8★502 rev](https://www.amazon.com/dp/B01IA9D7RU) [3**Calgon Hawaiian Ginger Skin Nourishing Body Cream for Women 8 Ounce**Body Fantasies**$8.56**4.7★701 rev](https://www.amazon.com/dp/B003Q8XR1M) [4**Calgon Hawaiian Ginger Body Care 4-Piece Gift Set Box**Calgon**$35.81**4.4★660 rev](https://www.amazon.com/dp/B004C9R6R0) [5**Bodycology Long-Lasting Fragrance Body Mist Hawaiian Beach 8 fl oz**Bodycology**$5.00**4.4★1,859 rev](https://www.amazon.com/dp/B0D234T4VD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bodycology Long-Lasting Fragrance Body Mist Hawaiian Beach 8 fl oz**Bodycology**$5.00**1,859 rev2y ago](https://www.amazon.com/dp/B0D234T4VD) [**Pikake Body and Hair Mist from Hawaii Hair Perfume for a Light Hydrating Refresh Body Mist for Women and Men Alcohol-Free With Moisturizing Hyaluronic Acid & Glycerin Glass Bottle 3.4 oz**Ua Body**$26.25**64 rev2y ago](https://www.amazon.com/dp/B08221M48Y) [**Calgon Hawaiian Ginger Fragrance Body Mist 8 oz (Pack of 3)**Calgon**$24.35**502 rev10y ago](https://www.amazon.com/dp/B01IA9D7RU) [**Calgon Hawaiian Ginger Fragrance Body Mist 8 oz (Pack of 4)**Calgon**$31.22**404 rev11y ago](https://www.amazon.com/dp/B00JW2W3IE) [**Calgon Hawaiian Ginger Skin Nourishing Body Cream for Women 8 Ounce**Body Fantasies**$8.56**701 rev15y ago](https://www.amazon.com/dp/B003Q8XR1M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pikake Body and Hair Mist from Hawaii Hair Perfume for a Light Hydrating Refresh Body Mist for Women and Men Alcohol-Free With Moisturizing Hyaluronic Acid & Glycerin Glass Bottle 3.4 oz**Ua Body**$26.25**4.4★**▲ 116%**](https://www.amazon.com/dp/B08221M48Y) [**Calgon Hawaiian Ginger Fragrance Body Mist 8 oz (Pack of 3)**Calgon**$24.35**4.8★**▲ 36%**](https://www.amazon.com/dp/B01IA9D7RU) [**Calgon Hawaiian Ginger Fragrance Body Mist 8 oz (Pack of 4)**Calgon**$31.22**4.8★**— 2%**](https://www.amazon.com/dp/B00JW2W3IE) [**Wicked Wahine Perfume 3 fl. oz. - The Original Formula**Royal Hawaiian - Wicked Wahine**$26.76**4.3★**— 4%**](https://www.amazon.com/dp/B003YPY4FA) [**Calgon Fragrance Body Mist Hawaiian Ginger 8 fl oz**Calgon**$10.78**4.6★**— 6%**](https://www.amazon.com/dp/B0009EILZI)
**~~View all trending →~~**
## **What buyers say about hawaiian perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**74%
*“Long lasting Fragrance”*
**Value For Money**5%
*“Worth the money”*
**Quality-Overall**2%
*“Great product”*
**Gifting Purpose**2%
*“Great gift idea”*
**Durability**1%
*“lasts all day”*
**Soft Feel**1%
*“Smooth and silky”*
**Advertised Vs Actual Product**1%
*“exactly what I wanted”*
**Color**1%
*“so pretty”*
**Size-Overall**1%
*“The bottle size is exactly what it said it was”*
**Weight Light**1%
*“Nice and light”*
### **What buyers complain about **
**Smell**52%
*“Scent does not last”*
**Durability**8%
*“it doesnt last”*
**Allergies**4%
*“got an allergic reaction”*
**Oily/Greasy**3%
*“Others said it was greasy and didn't last and I don't agree at all”*
**Value For Money**3%
*“Just wish it were cheaper”*
**Alcohol Content**3%
*“more like a scented rubbing alcohol”*
**Product Condition**2%
*“Its used”*
**Size-Overall**2%
*“The bottle was huge”*
**Ingredients-Overall**1%
*“Terrible Ingredients list”*
**Flammable**1%
*“its burning so bad”*
### **Top return reasons **
**Smell**82%
**Advertised Vs Actual Product**7%
**Leak-Proof**2%
**Size-Overall**1%
**Strength**1%
**Product Condition**1%
**Motor Power**1%
**Soft Feel**1%
**Ease Of Use**1%
**Suitability Short Hair**1%
## **Common questions**
- **Is hawaiian perfume profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 9 tracked products. 90-day search growth is -0.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the hawaiian perfume niche?**
- 6 brands and 51 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in hawaiian perfume?**
- Top complaints mined from reviews: Smell, Durability, Allergies. The return rate is 0.1%.
- **What does it cost to enter the hawaiian perfume niche?**
- Listings span $5.00–$35.81; the average listing price is $21.16 (sweet spot $15–$100). The average incumbent carries 873 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)