---
title: "Haus Labs — $127K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/haus-labs"
last_updated: "2026-08-11T08:59:50.532Z"
locale: en
meta:
description: "Niche score 46/100 · $127K/yr market · 457K searches/yr · $40.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $127K/yr market · 457K searches/yr · $40.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Haus Labs — $127K/yr Amazon US Niche (2026) - Flapen"
---
# **haus labs**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 35Conversion 9Competition 46Returns 97Price range 84Avg price 95Brand share 0Review moat 39Quality gap 80
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$40.88**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.64–$74.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,632**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+8.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$127K**
$127K/yr · 457K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, haus labs is a $127K/yr Amazon United States market (457K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **haus labs market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$102K–$123K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#1,618**
- **Page quality**
- **0%**
- **Prime**
- **54%**
- **Sponsored**
- **50%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**139**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 92%
**Open market**
**0%**
- Haus Laboratories88% - HAUS LABS BY LADY GAGA8% - ALBEAUT3% - Catrice Cosmetics1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.1% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/haus-labs/trend)
## **Top haus labs search terms**
- **haus labs**254K/yr+10.7%0.3% conv. - **haus labs by lady gaga**87K/yr+5.5%0.3% conv. - **haus labs blush**47K/yr+11.0%0.5% conv. - **lady gaga makeup**23K/yr-16.6%0.2% conv. - **haus lab**11K/yr+22.3%0.1% conv. - **haus laboratories**10K/yr+39.1%0.1% conv. - **house labs**9K/yr-4.6%0.1% conv. - **hauslabs**4K/yr+36.6%0.1% conv. - **house labs blush**5K/yr-11.7%0.2% conv. - **haus labs makeup**3K/yr-10.3%0.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/haus-labs/search-terms)
## **Top haus labs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$25K30%$38K40%$51K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HAUS LABS BY LADY GAGA Color Fuse Lip + Cheek Blush Balm Stick in Glassy Hibiscus & ENTEL Aloe vera Sheet Masque (BONUS)**Haus Laboratories**$47.61**3.9★14 rev](https://www.amazon.com/dp/B0D8RD16XG) [2**HAUS LABS B Structural Volumizing and Lengthening Mascara Black Onyx Vegan Biotech Mascara for 5X Volume Strengthened & Lifted Lashes Long-Wearing 0.27 oz**Haus Laboratories**$29.70**4.5★17 rev](https://www.amazon.com/dp/B0FHJ7HFLP) [3**HAUS LABS BY LADY GAGA Triclone Skin Tech Hydrating + De-puffing Concealer with Fermented Arnica 22 Light Medium Peach**Haus Laboratories**$41.68**4.3★32 rev](https://www.amazon.com/dp/B0CFWQ54H9) [4**HAUS LABS BY LADY GAGA Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica 100 Light Neutral**Haus Laboratories**$71.39**4.2★6 rev](https://www.amazon.com/dp/B0BLV4VD67) [5**HAUS LABS BY LADY GAGA Color Fuse Lip + Cheek Blush Balm Stick in Glassy Rosette & ENTEL Aloe vera Sheet Masque (BONUS)**Haus Laboratories**$34.41**3.0★1 rev](https://www.amazon.com/dp/B0D8RC796Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HAUS LABS Atomic Shake High-Shine longwear Lip Lacquer lipstick**Haus Laboratories**$51.23**0 rev1mo ago](https://www.amazon.com/dp/B0H4XW35TD) [**Shaping Contour Balm by Haus Labs**Haus Laboratories**$56.38**4 rev8mo ago](https://www.amazon.com/dp/B0FXSKZ6X1) [**HAUS LABS B Structural Volumizing and Lengthening Mascara Black Onyx Vegan Biotech Mascara for 5X Volume Strengthened & Lifted Lashes Long-Wearing 0.27 oz**Haus Laboratories**$29.70**17 rev1y ago](https://www.amazon.com/dp/B0FHJ7HFLP) [**Haus Labs Triclone Skin Tech Foundation - 200 Light medium Neutral**Haus Laboratories**$61.26**16 rev1y ago](https://www.amazon.com/dp/B0DP1DJ5MJ) [**Haus Labs By Lady Gaga PHD Hybrid Lip Oil Travel Size - Tint - Sheer Pink**Haus Laboratories**$22.95**3 rev1y ago](https://www.amazon.com/dp/B0DGQSVL7S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HAUS LABS Atomic Shake High-Shine longwear Lip Lacquer lipstick**Haus Laboratories**$51.23**0.0★**▲ 192%**](https://www.amazon.com/dp/B0H4XW35TD) [**HAUS LABS BY LADY GAGA Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica 130 Light Warm**Haus Laboratories**$61.06**4.4★**▲ 164%**](https://www.amazon.com/dp/B0BLV5L13T) [**HAUS LABS BY LADY GAGA Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica 100 Light Neutral**Haus Laboratories**$71.39**4.2★**▲ 161%**](https://www.amazon.com/dp/B0BLV4VD67) [**HAUS LABS BY LADY GAGA Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica 230 Light Medium Cool**Haus Laboratories**$74.94**4.2★**▲ 156%**](https://www.amazon.com/dp/B0BLV2YP67) [**HAUS LABS BY LADY GAGA Color Fuse Lip + Cheek Blush Balm Stick in Glassy Rosette & ENTEL Aloe vera Sheet Masque (BONUS)**Haus Laboratories**$34.41**3.0★**▲ 120%**](https://www.amazon.com/dp/B0D8RC796Q)
**~~View all trending →~~**
## **What buyers say about haus labs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**12%
*“EXCELLENT VALUE”*
**Quality-Overall**9%
*“seem well made”*
**Brightness/Shine/Glow**9%
*“Brighter eyes”*
**Coverage**8%
*“Smooth coverage”*
**Soft Feel**8%
*“Soft and creamy”*
**Brush Quality**6%
*“Good quality brush”*
**Suitability Combination Skin**6%
*“Great for my sensitive skin”*
**Color**5%
*“Color is good”*
**Ease Of Application**3%
*“Applies well”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Functionality-Overall**9%
*“Didn't work for me”*
**Wrinkles**9%
*“Settles into wrinkles and creases bad”*
**Coverage**8%
*“Somewhat blotchy coverage”*
**Color**5%
*“Much darker in color than expected”*
**Moist/Dry**4%
*“not moisturizing enough”*
**Size-Overall**4%
*“Too big”*
**Value For Money**4%
*“Not worth the price”*
**Product Condition**3%
*“Item was used”*
**Durability**2%
*“Broke within 4 months”*
**Adhesion/Stickiness**2%
*“stick to your face while applying concealer”*
### **Top return reasons **
**Size-Overall**18%
**Color**17%
**Functionality-Overall**10%
**Advertised Vs Actual Product**8%
**Coverage**6%
**Product Condition**5%
**Brightness/Shine/Glow**5%
**Texture/Consistency-Overall**4%
**Defective Material/Parts**3%
**Quality-Overall**3%
## **Common questions**
- **Is haus labs profitable to sell on Amazon United States?**
- The niche generates $127K/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the haus labs niche?**
- 4 brands and 139 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in haus labs?**
- Top complaints mined from reviews: Functionality-Overall, Wrinkles, Coverage. The return rate is 0.5%.
- **When does demand for haus labs peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the haus labs niche?**
- Listings span $5.64–$74.94; the average listing price is $40.88 (sweet spot $15–$100). The average incumbent carries 2,632 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)