---
title: "Search terms — harrys deodorant for men - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/harrys-deodorant-for-men/search-terms"
last_updated: "2026-08-11T13:27:09.609Z"
locale: en
meta:
  description: "Niche score 59/100 · $2.2M/yr market · 616K searches/yr · $19.10 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $2.2M/yr market · 616K searches/yr · $19.10 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — harrys deodorant for men - Flapen"
---

# **harrys deodorant for men**

**Launch it**

A $2.2M/yr market growing +8.1% this quarter with returns at 1.0% — clears our launch bar.

Market size 95Growth 35Conversion 99Competition 22Returns 95Price range 94Avg price 85Brand share 0Review moat 34Quality gap 62

**Conversion**

**Incredible****18.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****$2.2M**

$2.2M/yr · 616K searches

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$14.83–$37.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$19.10**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+8.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,118.85**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms