---
title: "Harrys Deodorant for Men — $2.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/harrys-deodorant-for-men"
last_updated: "2026-08-11T10:36:58.809Z"
locale: en
meta:
description: "Niche score 59/100 · $2.2M/yr market · 616K searches/yr · $19.10 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $2.2M/yr market · 616K searches/yr · $19.10 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Harrys Deodorant for Men — $2.2M/yr Amazon US Niche (2026) - Flapen"
---
# **harrys deodorant for men**
**Launch it**
A $2.2M/yr market growing +8.1% this quarter with returns at 1.0% — clears our launch bar.
Market size 95Growth 35Conversion 99Competition 22Returns 95Price range 94Avg price 85Brand share 0Review moat 34Quality gap 62
**Conversion**
**Incredible****18.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$2.2M**
$2.2M/yr · 616K searches
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$14.83–$37.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$19.10**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+8.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,118.85**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, harrys deodorant for men is a $2.2M/yr Amazon United States market (616K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 59/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harrys deodorant for men market data**
- **Units sold / yr**
- **80K–100K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.5M–$1.9M**
- units × avg price
- **Conversion rate**
- **18.6%**
- **Avg BSR**
- **#144**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- Harry's83% - Duradry17%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.1% search growth over the last 90 days.
20K15KSpike '24Holiday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/harrys-deodorant-for-men/trend)
## **Top harrys deodorant for men search terms**
- **harrys deodorant for men**171K/yr+27.2%20.0% conv. - **harrys deodorant**183K/yr-9.3%15.4% conv. - **duradry**89K/yr+14.3%8.3% conv. - **duradry deodorant**16K/yr+47.8%9.0% conv. - **harry deodorant for men**22K/yr-6.8%17.2% conv. - **harrys antiperspirant for men**15K/yr+45.4%20.3% conv. - **toms antiperspirant**16K/yr+1.5%0.0% conv. - **harrys stone deodorant**11K/yr+2.8%21.7% conv. - **harrys redwood deodorant**9K/yr+7.0%23.3% conv. - **deodorant men harrys**7K/yr+7.7%18.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/harrys-deodorant-for-men/search-terms)
## **Top harrys deodorant for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$219K20%$439K30%$658K40%$878K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Harrys Extra-Strength Antiperspirant Deodorant Sweat & Odor Control Antiperspirant for Men Variety Pack - Stone Redwood Wildlands 2.5 oz Pack of 3**Harry's**$16.12**4.6★5,427 rev](https://www.amazon.com/dp/B0BWSN1H87) [2**Harrys Extra-Strength Antiperspirant Deodorant Sweat & Odor Control Antiperspirant for Men Stone 2.5 oz Pack of 3**Harry's**$15.33**4.6★5,427 rev](https://www.amazon.com/dp/B092MYF88R) [3**Harrys Aluminum Free Deodorant for Men - Odor Control Redwood Scent 2.5 Oz 3-Pack Men Deodorant Aluminum Free**Harry's**$15.79**4.2★2,213 rev](https://www.amazon.com/dp/B092MWLJ6F) [4**Harrys Extra-Strength Antiperspirant Deodorant Sweat & Odor Control Antiperspirant for Men Redwood 2.5 oz Pack of 3**Harry's**$15.25**4.6★5,427 rev](https://www.amazon.com/dp/B092MWKNJ6) [5**Harrys Aluminum-Free Deodorant for Men - Stone - (3 Pack) 2.5 oz - 48-Hour Odor Control - PACKAGING MAY VARY**Harry's**$15.60**4.2★2,213 rev](https://www.amazon.com/dp/B092N2V3R1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Harrys Extra-Strength Antiperspirant Deodorant Sweat & Odor Control Antiperspirant for Men Wildlands 2.5 oz Pack of 3**Harry's**$15.40**5,427 rev2y ago](https://www.amazon.com/dp/B0CWNBVH1Y) [**Duradry Sweat Minimizing Gel Antiperspirant for Men and Women - Prescription-Strength Formulated for Excessive Underarm Sweating and Hyperhidrosis (0.4 Fl Oz)**Duradry**$17.78**904 rev2y ago](https://www.amazon.com/dp/B0CKV364YG) [**Harrys Extra-Strength Antiperspirant Deodorant Sweat & Odor Control Antiperspirant for Men Variety Pack - Stone Redwood Wildlands 2.5 oz Pack of 3**Harry's**$16.12**5,427 rev3y ago](https://www.amazon.com/dp/B0BWSN1H87) [**Duradry Sweat Control Body Wipes For Under Boobs Chest Groin Underarms Hands and Feet Quick Drying Travel-Friendly Unscented Pack of 1**Duradry**$17.87**839 rev3y ago](https://www.amazon.com/dp/B0BV4KB4V7) [**Duradry Clinical-Strength Antiperspirant Deodorant for Women and Men Clean Formula with Natural Ingredients Odor and Excessive Sweat Protection for Armpits Barca (SweetWater + Sea Salt)**Duradry**$14.84**3,886 rev4y ago](https://www.amazon.com/dp/B09QLG5CN4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Duradry Sweat Control Trio 3 Step System formulated to fight Excessive Underarm Sweating Hyperhidrosis Block Sweat & Odor - Stick Sweat Minimizing Gel Body Wash Barca**Duradry**$37.11**4.2★**▲ 73%**](https://www.amazon.com/dp/B072Q3PV53) [**Duradry Sweat Control Body Wipes For Under Boobs Chest Groin Underarms Hands and Feet Quick Drying Travel-Friendly Unscented Pack of 1**Duradry**$17.87**4.3★**▲ 23%**](https://www.amazon.com/dp/B0BV4KB4V7) [**Harrys Extra-Strength Antiperspirant Deodorant Sweat & Odor Control Antiperspirant for Men Variety Pack - Stone Redwood Wildlands 2.5 oz Pack of 3**Harry's**$16.12**4.6★**▲ 15%**](https://www.amazon.com/dp/B0BWSN1H87) [**Harrys Extra-Strength Antiperspirant Deodorant Sweat & Odor Control Antiperspirant for Men Stone 2.5 oz Pack of 3**Harry's**$15.33**4.6★**▲ 15%**](https://www.amazon.com/dp/B092MYF88R) [**Harrys Extra-Strength Antiperspirant Deodorant Sweat & Odor Control Antiperspirant for Men Wildlands 2.5 oz Pack of 3**Harry's**$15.40**4.6★**— 5%**](https://www.amazon.com/dp/B0CWNBVH1Y)
**~~View all trending →~~**
## **What buyers say about harrys deodorant for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**37%
*“Amazing smell”*
**Quality-Overall**10%
*“Good product, it worked as advertised”*
**Durability**5%
*“lasts all day”*
**Value For Money**4%
*“Fair price”*
**Allergies**4%
*“no irritation”*
**Efficiency**3%
*“it performs consistently”*
**Moist/Dry**3%
*“dry fast”*
**Ease Of Use**3%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“It works”*
**Ease Of Cleaning**2%
*“Great wipes”*
### **What buyers complain about **
**Smell**15%
*“smell unpleasant”*
**Functionality-Overall**13%
*“Does not work very well”*
**Allergies**12%
*“Caused severe irritation”*
**Durability**5%
*“then stop working after maybe a month or so”*
**Value For Money**5%
*“Waste of money”*
**Moist/Dry**4%
*“goes on dry”*
**Quality-Overall**3%
*“Terrible quality/ingredients”*
**Residue**2%
*“leaves a little residue”*
**Stain Resistance**2%
*“Stained my clothes”*
**Adhesion/Stickiness**2%
*“As I got towards the end of the stick it would break off”*
### **Top return reasons **
**Smell**34%
**Advertised Vs Actual Product**21%
**Functionality-Overall**14%
**Defective Material/Parts**4%
**Breathability**3%
**Color**3%
**Product Condition**3%
**Adhesion/Stickiness**2%
**Ingredients-Overall**2%
**Leak-Proof**1%
## **Common questions**
- **Is harrys deodorant for men profitable to sell on Amazon United States?**
- The niche generates $2.2M/yr across 13 tracked products. 90-day search growth is +8.1%. Flapen's verdict: Launch it (59/100).
- **How competitive is the harrys deodorant for men niche?**
- 2 brands and 33 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in harrys deodorant for men?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Allergies. The return rate is 1.0%.
- **When does demand for harrys deodorant for men peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the harrys deodorant for men niche?**
- Listings span $14.83–$37.11; the average listing price is $19.10 (sweet spot $15–$100). The average incumbent carries 3,119 reviews — the moat a new listing must climb.
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