---
title: "Harry Potter Soap — $15K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/harry-potter-soap"
last_updated: "2026-08-11T09:50:10.683Z"
locale: en
meta:
description: "Niche score 30/100 · $15K/yr market · 53K searches/yr · $26.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $15K/yr market · 53K searches/yr · $26.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harry Potter Soap — $15K/yr Amazon US Niche (2026) - Flapen"
---
# **harry potter soap**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 4Growth 16Conversion 13Competition 5Returns 96Price range 89Avg price 95Brand share 0Review moat 88Quality gap 17
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.81**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.79–$41.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****234.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-17.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$15K**
$15K/yr · 53K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, harry potter soap is a $15K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter soap market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$40K–$54K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#1,743**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **39.2%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Every Man Jack49% - Dr. Squatch37% - SPONGELLÉ8% - Thoughtfully3% - MAD Beauty3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -17.6% search growth over the last 90 days.
9K7KSpike '25Holiday '25Prime Day '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 20.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/harry-potter-soap/trend)
## **Top harry potter soap search terms**
- **harry potter soap**17K/yr-19.5%3.1% conv. - **harry potter body wash**11K/yr-21.2%3.3% conv. - **dr squatch harry potter**6K/yr+7.0%2.8% conv. - **dr squatch soap harry potter**6K/yr-23.3%2.6% conv. - **dr squatch harry potter soap**5K/yr-8.4%2.2% conv. - **every man jack harry potter**5K/yr-28.3%4.2% conv. - **harry potter every man jack**2K/yr-40.5%5.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/harry-potter-soap/search-terms)
## **Top harry potter soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$2K30%$4K45%$7K60%$9K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Every Man Jack Harry Potter Collectors Mens Body Wash Gift Set - Includes 4 Body Washes with Clean Ingredients & Hogwarts Inspired Scents - Defense Against the Dark Arts Charms Herbology Potions**Every Man Jack**$41.34**4.8★711 rev](https://www.amazon.com/dp/B0D54X1GD3) [2**Dr. Squatch Harry Potter Collection with Collectors Box - Mens Natural Bar Soap 4 Pack Bundle and Collectors Box - Soap inspired by Gryffindor Slytherin Ravenclaw and Hufflepuff**Dr. Squatch**$28.74**4.8★642 rev](https://www.amazon.com/dp/B0CF629JQ8) [3**Spongelle HARRY POTTER SLYTHERIN BODY WASH INFUSED BUFFER- SALAZARS AMBITION**SPONGELLÉ**$12.79**4.8★71 rev](https://www.amazon.com/dp/B0D81YJJ64) [4**HARRY POTTER Tea Gift Set Includes Stir Wand and 48 Tea Bags in 6 Flavors HARRY POTTER Gifts Tea Box with Both Green Tea Bags and Black Tea Bags**Thoughtfully**$25.95**4.7★128 rev](https://www.amazon.com/dp/B0DSLWVX3V) [5**Every Man Jack Game of Thrones Collectors Edition Body Wash Gift Set - Includes 4 Body Washes with Clean Ingredients & Westeros Inspired Scents**Every Man Jack**$36.90**4.6★13 rev](https://www.amazon.com/dp/B0FS3685C7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAD Beauty Harry Potter Birthdae Handmade Soap**MAD Beauty**$13.07**4 rev2mo ago](https://www.amazon.com/dp/B0G43KGKNS) [**Every Man Jack Game of Thrones Collectors Edition Body Wash Gift Set - Includes 4 Body Washes with Clean Ingredients & Westeros Inspired Scents**Every Man Jack**$36.90**13 rev9mo ago](https://www.amazon.com/dp/B0FS3685C7) [**HARRY POTTER Tea Gift Set Includes Stir Wand and 48 Tea Bags in 6 Flavors HARRY POTTER Gifts Tea Box with Both Green Tea Bags and Black Tea Bags**Thoughtfully**$25.95**128 rev1y ago](https://www.amazon.com/dp/B0DSLWVX3V) [**Every Man Jack Harry Potter Collectors Mens Body Wash Gift Set - Includes 4 Body Washes with Clean Ingredients & Hogwarts Inspired Scents - Defense Against the Dark Arts Charms Herbology Potions**Every Man Jack**$41.34**711 rev1y ago](https://www.amazon.com/dp/B0D54X1GD3) [**Spongelle HARRY POTTER SLYTHERIN BODY WASH INFUSED BUFFER- SALAZARS AMBITION**SPONGELLÉ**$12.79**71 rev2y ago](https://www.amazon.com/dp/B0D81YJJ64)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAD Beauty Harry Potter Birthdae Handmade Soap**MAD Beauty**$13.07**4.6★**▲ 744%**](https://www.amazon.com/dp/B0G43KGKNS) [**Every Man Jack Game of Thrones Collectors Edition Body Wash Gift Set - Includes 4 Body Washes with Clean Ingredients & Westeros Inspired Scents**Every Man Jack**$36.90**4.6★**▲ 398%**](https://www.amazon.com/dp/B0FS3685C7) [**HARRY POTTER Tea Gift Set Includes Stir Wand and 48 Tea Bags in 6 Flavors HARRY POTTER Gifts Tea Box with Both Green Tea Bags and Black Tea Bags**Thoughtfully**$25.95**4.7★**▲ 49%**](https://www.amazon.com/dp/B0DSLWVX3V) [**Dr. Squatch Harry Potter Collection with Collectors Box - Mens Natural Bar Soap 4 Pack Bundle and Collectors Box - Soap inspired by Gryffindor Slytherin Ravenclaw and Hufflepuff**Dr. Squatch**$28.74**4.8★**— 4%**](https://www.amazon.com/dp/B0CF629JQ8) [**Spongelle HARRY POTTER SLYTHERIN BODY WASH INFUSED BUFFER- SALAZARS AMBITION**SPONGELLÉ**$12.79**4.8★**— 1%**](https://www.amazon.com/dp/B0D81YJJ64)
**~~View all trending →~~**
## **What buyers say about harry potter soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**43%
*“Smells amazing”*
**Gifting Purpose**17%
*“Perfect for holiday gift set”*
**Value For Money**10%
*“Worth the money”*
**Quality-Overall**5%
*“I was thoroughly surprised by the quality of this box set”*
**Lather**5%
*“You're so excited he really loves these soaps he says they lather nicely the colors were bright”*
**Taste-Overall**5%
*“Tastes good”*
**Design-Overall**4%
*“design is so cool”*
**Advertised Vs Actual Product**3%
*“As described”*
**Flavor**2%
*“the flavors are great”*
**Size-Overall**1%
*“It's a good size and will last”*
### **What buyers complain about **
**Smell**50%
*“not something I'd want to smell like”*
**Value For Money**13%
*“This was not an inexpensive purchase”*
**Size-Overall**10%
*“Not as big as you think”*
**Strength**10%
*“Weak”*
**Allergies**2%
*“My husband has sensitive skin”*
### **Top return reasons **
**Smell**33%
**Leak-Proof**19%
**Value For Money**19%
**Functionality-Overall**8%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**4%
**Moist/Dry**4%
**Size-Overall**4%
**Adhesion/Stickiness**4%
## **Common questions**
- **Is harry potter soap profitable to sell on Amazon United States?**
- The niche generates $15K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (30/100).
- **How competitive is the harry potter soap niche?**
- 5 brands and 18 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in harry potter soap?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.8%.
- **When does demand for harry potter soap peak?**
- Demand peaks in Nov–Dec; the busiest month runs 20.4× the quietest.
- **What does it cost to enter the harry potter soap niche?**
- Listings span $12.79–$41.34; the average listing price is $26.81 (sweet spot $15–$100). The average incumbent carries 234 reviews — the moat a new listing must climb.
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