---
title: "Harry Potter Nail Polish — $14K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/harry-potter-nail-polish"
last_updated: "2026-08-11T20:52:29.150Z"
locale: en
meta:
description: "Niche score 33/100 · $14K/yr market · 139K searches/yr · $12.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $14K/yr market · 139K searches/yr · $12.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harry Potter Nail Polish — $14K/yr Amazon US Niche (2026) - Flapen"
---
# **harry potter nail polish**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 3Growth 18Conversion 10Competition 39Returns 96Price range 54Avg price 57Brand share 2Review moat 71Quality gap 40
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****675.88**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.89**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.85–$25.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-14.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$14K**
$14K/yr · 139K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, harry potter nail polish is a $14K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 33/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter nail polish market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$64K–$77K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#459**
- **Page quality**
- **0%**
- **Prime**
- **25%**
- **Sponsored**
- **81%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**0%**
- Orly93% - Glamnetic2% - Get Trend2% - LUV HER1% - Morovan1% - Sally Hansen1%
## **Demand**
Weekly Amazon search volume, last 33 weeks — -14.7% search growth over the last 90 days.
7K5KSpike '26Nov '25Dec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/harry-potter-nail-polish/trend)
## **Top harry potter nail polish search terms**
- **harry potter nail polish**81K/yr-7.0%2.7% conv. - **orly harry potter nail polish**39K/yr-22.3%4.4% conv. - **orly harry potter**10K/yr-15.8%2.5% conv. - **harry potter orly nail polish**5K/yr-33.8%4.5% conv. - **harry potter lumos nail polish**5K/yr-36.3%10.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/harry-potter-nail-polish/search-terms)
## **Top harry potter nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$70010%$1K15%$2K20%$3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Orly x Harry Potter Magnetic Nail Polish | 3 Shimmery Magnetic Lacquers With Wand Included 0.6 fl oz (Love Potion)**Orly**$14.97**4.5★70 rev](https://www.amazon.com/dp/B0FTQHV2RL) [2**Orly x Harry Potter Nail Polish Toppers | 0.6 fl oz (Lumos Glow in the Dark Topper)**Orly**$12.48**4.5★122 rev](https://www.amazon.com/dp/B0FTQRQDPB) [3**Orly x Harry Potter Nail Polish Toppers | 0.6 fl oz (Colovaria No. 1 Topper)**Orly**$12.49**4.5★122 rev](https://www.amazon.com/dp/B0FTQXL7KQ) [4**Orly x Harry Potter Prisma Nail Polishes | Enchanting Gryffindor Ravenclaw Slytherin & Hufflepuff House Colors | Shimmery Nail Lacquers that Glitter and Glow 0.6fl oz (Ravenclaw)**Orly**$12.50**4.7★72 rev](https://www.amazon.com/dp/B0FTQ8X1X5) [5**Orly x Harry Potter Cloak of Invisibility pH Reactive Nail Tint | Color Transforms into Glowing Pink Unique to Your pH | Vitamins C+E help strengthen hydrate and brighten | 0.6 fl oz**Orly**$12.99**4.0★34 rev](https://www.amazon.com/dp/B0FTQJVT7Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Orly x Harry Potter Cloak of Invisibility pH Reactive Nail Tint | Color Transforms into Glowing Pink Unique to Your pH | Vitamins C+E help strengthen hydrate and brighten | 0.6 fl oz**Orly**$12.99**34 rev9mo ago](https://www.amazon.com/dp/B0FTQJVT7Z) [**Orly x Harry Potter Magnetic Nail Polish | 3 Shimmery Magnetic Lacquers With Wand Included 0.6 fl oz (Love Potion)**Orly**$14.97**70 rev9mo ago](https://www.amazon.com/dp/B0FTQHV2RL) [**Orly x Harry Potter Nail Polish Toppers | 0.6 fl oz (Lumos Glow in the Dark Topper)**Orly**$12.48**122 rev9mo ago](https://www.amazon.com/dp/B0FTQRQDPB) [**Orly x Harry Potter Nail Polish Toppers | 0.6 fl oz (Colovaria No. 1 Topper)**Orly**$12.49**122 rev9mo ago](https://www.amazon.com/dp/B0FTQXL7KQ) [**Orly x Harry Potter Prisma Nail Polishes | Enchanting Gryffindor Ravenclaw Slytherin & Hufflepuff House Colors | Shimmery Nail Lacquers that Glitter and Glow 0.6fl oz (Ravenclaw)**Orly**$12.50**72 rev9mo ago](https://www.amazon.com/dp/B0FTQ8X1X5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Get Trend Harry Potter Gifts Crossbody Bags for Girls Teens Women Cute Sling Travel Bag for Phone Money Essentials (Black Harry Potter)**Get Trend**$25.54**4.7★**▲ 274%**](https://www.amazon.com/dp/B0DKJBPVQ8) [**Orly x Harry Potter Magnetic Nail Polish | 3 Shimmery Magnetic Lacquers With Wand Included 0.6 fl oz (Love Potion)**Orly**$14.97**4.5★**▲ 204%**](https://www.amazon.com/dp/B0FTQHV2RL) [**Orly x Harry Potter Magnetic Nail Polish | 3 Shimmery Magnetic Lacquers With Wand Included 0.6 fl oz (Cauldron Smoke)**Orly**$14.98**4.5★**▲ 57%**](https://www.amazon.com/dp/B0FTQN6RZV) [**LUV HER Harry Potter Earrings 2 Hypoallergenic Earrings for Girls 1 Stud Earring 1 Fishhook Drop Earring Sets with Charms One Size Fits All Jewelry for Women Accessories Ages 4+**LUV HER**$9.26**4.7★**▲ 27%**](https://www.amazon.com/dp/B0CVSCDMFC) [**Orly x Harry Potter Nail Polish Toppers | 0.6 fl oz (Lumos Glow in the Dark Topper)**Orly**$12.48**4.5★**▲ 15%**](https://www.amazon.com/dp/B0FTQRQDPB)
**~~View all trending →~~**
## **What buyers say about harry potter nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**37%
*“Colors are beautiful”*
**Brightness/Shine/Glow**11%
*“great shine”*
**Quality-Overall**6%
*“This nail polish is so much nicer that I was expecting”*
**Advertised Vs Actual Product**5%
*“as advertised”*
**Durability**5%
*“Fun and durable”*
**Stitch/Finish/Polish**4%
*“Great quality polish stays on”*
**Gifting Purpose**4%
*“Cute gift”*
**Value For Money**4%
*“Great value for the money”*
**Moist/Dry**3%
*“it doesn't dry out my nails”*
**Strength**2%
*“Very sturdy”*
### **What buyers complain about **
**Color**18%
*“colors much darker than advertised”*
**Durability**8%
*“Doesnt last”*
**Brightness/Shine/Glow**6%
*“Don't waste your $ Will not glow no matter what I do”*
**Smell**6%
*“Chemical smell”*
**Quality-Overall**6%
*“No the greatest nail polish”*
**Size-Overall**5%
*“Brush too wide”*
**Thickness**5%
*“Comes out too thick”*
**Advertised Vs Actual Product**5%
*“Doesnt look like the pictures at all extremely miss leading”*
**Value For Money**4%
*“Its a little expensive for the job it does”*
**Ease Of Use**2%
*“difficult to get on”*
### **Top return reasons **
**Color**36%
**Advertised Vs Actual Product**17%
**Size-Overall**12%
**Functionality-Overall**5%
**Quality-Overall**4%
**Thin**3%
**Paint Quality**2%
**Defective Material/Parts**2%
**Material Quality**2%
**Strap/String Quality**2%
## **Common questions**
- **Is harry potter nail polish profitable to sell on Amazon United States?**
- The niche generates $14K/yr across 16 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Skip it (33/100).
- **How competitive is the harry potter nail polish niche?**
- 6 brands and 22 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in harry potter nail polish?**
- Top complaints mined from reviews: Color, Durability, Brightness/Shine/Glow. The return rate is 0.8%.
- **What does it cost to enter the harry potter nail polish niche?**
- Listings span $5.85–$25.54; the average listing price is $12.89 (sweet spot $15–$100). The average incumbent carries 676 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)