---
title: "Harry Potter Makeup — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/harry-potter-makeup"
last_updated: "2026-08-11T09:50:21.468Z"
locale: en
meta:
description: "Niche score 45/100 · $53K/yr market · 283K searches/yr · $18.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $53K/yr market · 283K searches/yr · $18.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harry Potter Makeup — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **harry potter makeup**
**Skip it**
A small market ($53K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 16Conversion 13Competition 73Returns 87Price range 73Avg price 84Brand share 55Review moat 77Quality gap 22
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.51**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****464.29**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$5.50–$40.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-17.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$53K**
$53K/yr · 283K searches
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, harry potter makeup is a $53K/yr Amazon United States market (283K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter makeup market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$74K–$93K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#3,154**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **94%**
- **Out of stock**
- **14.7%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 82%
**Open market**
**19%**
- Hamowtux19% - LUV HER16% - Bioworld14% - Profusion Cosmetics13% - Harry Potter11% - Get Trend9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.
18K13KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/harry-potter-makeup/trend)
## **Top harry potter makeup search terms**
- **harry potter makeup**133K/yr-21.1%0.7% conv. - **harry potter makeup bag**38K/yr+2.0%1.4% conv. - **harry potter makeup brushes**28K/yr-18.5%1.8% conv. - **sheglam harry potter**13K/yr-21.8%0.1% conv. - **harry potter cosmetic bag**8K/yr-14.1%2.5% conv. - **harry potter make up**13K/yr-27.1%0.7% conv. - **harry potter lip gloss**8K/yr-15.8%0.2% conv. - **harry potter makeup set**15K/yr-19.4%0.7% conv. - **harry potter eyeshadow palette**6K/yr-22.7%0.1% conv. - **harry potter makeup palette**4K/yr-32.5%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/harry-potter-makeup/search-terms)
## **Top harry potter makeup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$5K15%$8K20%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LUV HER Harry Potter Earrings 2 Hypoallergenic Earrings for Girls 1 Stud Earring 1 Fishhook Drop Earring Sets with Charms One Size Fits All Jewelry for Women Accessories Ages 4+**LUV HER**$9.28**4.7★430 rev](https://www.amazon.com/dp/B0CVSCDMFC) [2**2 Color Options Hary Pottter Gifts Metal Makeup Brushes Set Gifts Wi-zard Wand Makeup Brushes Set for Women Magic Eye Shadow Eyeliner Blending Lip Brush - Brushes Holder Pot Not Included**Hamowtux**$21.48**4.7★763 rev](https://www.amazon.com/dp/B0FXVJ9FKT) [3**Bioworld Harry Potter Cosmetic Bag with Spell and Potion Print Design**Bioworld**$29.11**4.7★16 rev](https://www.amazon.com/dp/B0G5TLHS7G) [4**Harry Potter Gifts for Women Velvet Makeup Bag Cosmetic Pouch Travel Organizer Small Toiletry Bag for Fans Hogwarts Themed Design (Purple)**Harry Potter**$20.32**4.7★4,992 rev](https://www.amazon.com/dp/B07P6R53JT) [5**Hary Makeup Brushes Set Gifts Comb Mirror with Gift Box Makeup Brushes Set for Women Pottter Magic Eye Shadow Eyeliner Blending Lip Brush**Hamowtux**$27.01**4.7★763 rev](https://www.amazon.com/dp/B0FXVK41XB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Profusion Cosmetics Harry Potter Holiday 2 PC Eyeliner Pencil Set Black Gold Eye Liner with Matte & Shimmer Finish Waterproof Long-Wear Vegan & Cruelty-Free Makeup Kit**Profusion Cosmetics**$5.50**2 rev6mo ago](https://www.amazon.com/dp/B0GDNHB75R) [**Profusion Cosmetics Harry Potter Dark Arts Morsmordre Makeup Setting Spray - Illuminating Fixer Micro-Fine Mist for Lasting Wear Vegan Cruelty-Free**Profusion Cosmetics**$10.17**3 rev6mo ago](https://www.amazon.com/dp/B0GDNYH28T) [**Profusion Cosmetics Harry Potter Dark Arts PH Color Changing Blush & Highlighter Duo Hydrating Blushlighter For Luminous Glow Blendable Dewy Finish Vegan & Cruelty-Free**Profusion Cosmetics**$11.17**2 rev6mo ago](https://www.amazon.com/dp/B0GDP5MWBB) [**Profusion Cosmetics Harry Potter Holiday Lip & Cheek Blush with Silicone Applicator Light-Weight Soft Matte Finish Sheer & Buildable Color Vegan & Cruelty-Free**Profusion Cosmetics**$6.07**1 rev6mo ago](https://www.amazon.com/dp/B0GDNHGWLS) [**Bioworld Harry Potter Cosmetic Bag with Spell and Potion Print Design**Bioworld**$29.11**16 rev9mo ago](https://www.amazon.com/dp/B0G5TLHS7G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Profusion Cosmetics Harry Potter Holiday Lip & Cheek Blush with Silicone Applicator Light-Weight Soft Matte Finish Sheer & Buildable Color Vegan & Cruelty-Free**Profusion Cosmetics**$6.07**5.0★**▲ 457%**](https://www.amazon.com/dp/B0GDNHGWLS) [**Profusion Cosmetics Harry Potter Dark Arts PH Color Changing Blush & Highlighter Duo Hydrating Blushlighter For Luminous Glow Blendable Dewy Finish Vegan & Cruelty-Free**Profusion Cosmetics**$11.17**4.0★**▲ 448%**](https://www.amazon.com/dp/B0GDP5MWBB) [**Get Trend Harry Potter Crossbody Bag and Coin Purse Set for Girls Cute Shoulder Bag Small Handbag Travel Essentials Gifts for Girls (Black Harry Potter)**Get Trend**$14.36**4.6★**▲ 339%**](https://www.amazon.com/dp/B0D8JGWHSB) [**Fast Forward Harry Potter Backpack for Men Women Unisex | Cute PU Leather 10 Mini Backpack Purse**Fast Forward**$40.99**4.4★**▲ 335%**](https://www.amazon.com/dp/B0DFDSDBJ2) [**Profusion Cosmetics Harry Potter Holiday 2 PC Eyeliner Pencil Set Black Gold Eye Liner with Matte & Shimmer Finish Waterproof Long-Wear Vegan & Cruelty-Free Makeup Kit**Profusion Cosmetics**$5.50**5.0★**▲ 294%**](https://www.amazon.com/dp/B0GDNHB75R)
**~~View all trending →~~**
## **What buyers say about harry potter makeup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Honestly I wasn't expecting such great quality from a 'themed' mirror like this”*
**Gifting Purpose**13%
*“Cute gift”*
**Size-Overall**11%
*“Perfect small bag”*
**Advertised Vs Actual Product**9%
*“Just as advertised”*
**Value For Money**4%
*“Worth every cent”*
**Strength**4%
*“Very sturdy”*
**Soft Feel**4%
*“soft”*
**Brush Quality**3%
*“cute makeup brushes”*
**Color**3%
*“Great colors”*
**Fun/Entertainment Experience**3%
*“Fun”*
### **What buyers complain about **
**Size-Overall**18%
*“The bags are smallish”*
**Brightness/Shine/Glow**13%
*“not bright”*
**Quality-Overall**11%
*“Poor quality mirror”*
**Durability**11%
*“It broke”*
**Ease Of Use**4%
*“its impossible to use”*
**Allergies**3%
*“She is allergic to a lot of earrings”*
**Zipper Quality**3%
*“zipper broke after a week of normal use”*
**Ease Of Cleaning**2%
*“The mark was at another side of the mirror which I can't clean it”*
**Design-Overall**2%
*“serious design flaw”*
**Thickness**2%
*“It was thinner than I thought itd be”*
### **Top return reasons **
**Size-Overall**33%
**Material Quality**6%
**Defective Material/Parts**6%
**Quality-Overall**6%
**Degree Of Motion**6%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Length**3%
**Functionality-Overall**3%
**Durability**3%
## **Common questions**
- **Is harry potter makeup profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 35 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the harry potter makeup niche?**
- 18 brands and 27 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in harry potter makeup?**
- Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Quality-Overall. The return rate is 1.4%.
- **When does demand for harry potter makeup peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the harry potter makeup niche?**
- Listings span $5.50–$40.99; the average listing price is $18.51 (sweet spot $15–$100). The average incumbent carries 464 reviews — the moat a new listing must climb.
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