---
title: "Handmade Soap — $913K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/handmade-soap"
last_updated: "2026-08-11T13:52:37.754Z"
locale: en
meta:
description: "Niche score 48/100 · $913K/yr market · 538K searches/yr · $21.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $913K/yr market · 538K searches/yr · $21.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Handmade Soap — $913K/yr Amazon US Niche (2026) - Flapen"
---
# **handmade soap**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 76Growth 30Conversion 78Competition 11Returns 97Price range 95Avg price 92Brand share 0Review moat 18Quality gap 25
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$18.24–$26.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$21.86**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$913K**
$913K/yr · 538K searches
**Growth**
**Okay****+4.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****16,416.11**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, handmade soap is a $913K/yr Amazon United States market (538K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **handmade soap market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$656K–$874K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#197**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Amish Farms84% - Crate 61 Organics13% - Skin Said Yes3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/handmade-soap/trend)
## **Top handmade soap search terms**
- **amish farms bar soap**49K/yr+63.0%14.1% conv. - **amish soap**71K/yr-1.6%8.9% conv. - **handmade soap**70K/yr+2.5%0.6% conv. - **jabones artesanales naturales**31K/yr+24.1%0.2% conv. - **amish soap bars**24K/yr+51.8%10.7% conv. - **homemade soap**34K/yr-4.6%0.7% conv. - **amish farm soap**79K/yr-62.4%8.8% conv. - **crate 61 bar soap**21K/yr+15.6%4.0% conv. - **mens natural soap**23K/yr+4.6%1.6% conv. - **jabones artesanales**13K/yr+17.1%0.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/handmade-soap/search-terms)
## **Top handmade soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$137K30%$274K45%$411K60%$548K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amish Farms Natural Bar Soap Variety Pack Moisturizing Soap Bars - 5 Bars**Amish Farms**$18.24**4.7★14,727 rev](https://www.amazon.com/dp/B01B856IV0) [2**Amish Farms Fragrance Free Moisturizing Bentonite Clay Bar Soap - 5 Bars**Amish Farms**$19.70**4.6★2,319 rev](https://www.amazon.com/dp/B07QNZLX7Q) [3**Amish Farms Soap 8-Bar Value Pack Easy-Grip Hydrating Bars (5 oz Each 2.5 lb) USA Made for Sensitive Skin - Clean Scent Original Recipe Tin Tub Collection**Amish Farms**$26.09**4.8★339 rev](https://www.amazon.com/dp/B0FR9RQWJL) [4**Amish Farms Bar Soap w/All Natural Bentonite Clay (6 Bars) Made in USA Vegan Moisturizing for Sensitive Skin | Women & Mens Face & Body Bar Bath Soap for Shower | Clean Scent | 5 Ounce Each**Amish Farms**$21.40**4.6★7,998 rev](https://www.amazon.com/dp/B06XXLHLWZ) [5**Crate 61 Organics Handmade in Canada Plant Based Cold Process Natural Bar Soap With Premium Essential Oils Dry Skin Pack of 6 (For Him)**Crate 61 Organics**$22.71**4.5★40,374 rev](https://www.amazon.com/dp/B07CMJ4XGF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amish Farms Soap 8-Bar Value Pack Easy-Grip Hydrating Bars (5 oz Each 2.5 lb) USA Made for Sensitive Skin - Clean Scent Original Recipe Tin Tub Collection**Amish Farms**$26.09**339 rev10mo ago](https://www.amazon.com/dp/B0FR9RQWJL) [**Amish Farms NatureClean Fragrance Free Moisturizing Bar Soap - 5 Bars**Amish Farms**$19.24**405 rev1y ago](https://www.amazon.com/dp/B0DS1NZC1L) [**Skin Said Yes Organic Soap Bar (Pack of 8) - Natural Soap Made in Greece | Tripple Milled | Nuorishing Shea Butter Olive Oil Lavander and Sandalwood Aloe Vera & Cucumber Extract**Skin Said Yes**$23.68**835 rev3y ago](https://www.amazon.com/dp/B0BD89ZVP9) [**Crate 61 Handmade in Canada Plant Based Cold Process Natural Bar Soap With Premium Essential Oils Dry Skin Pack of 6 (For Her)**Crate 61 Organics**$22.87**40,374 rev7y ago](https://www.amazon.com/dp/B07TDFDGZ8) [**Amish Farms Fragrance Free Moisturizing Bentonite Clay Bar Soap - 5 Bars**Amish Farms**$19.70**2,319 rev7y ago](https://www.amazon.com/dp/B07QNZLX7Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crate 61 Handmade in Canada Plant Based Cold Process Natural Bar Soap With Premium Essential Oils Dry Skin Pack of 6 (For Her)**Crate 61 Organics**$22.87**4.5★**▲ 120%**](https://www.amazon.com/dp/B07TDFDGZ8) [**Amish Farms Fragrance Free Moisturizing Bentonite Clay Bar Soap - 5 Bars**Amish Farms**$19.70**4.6★**▲ 106%**](https://www.amazon.com/dp/B07QNZLX7Q) [**Amish Farms Soap 8-Bar Value Pack Easy-Grip Hydrating Bars (5 oz Each 2.5 lb) USA Made for Sensitive Skin - Clean Scent Original Recipe Tin Tub Collection**Amish Farms**$26.09**4.8★**▲ 44%**](https://www.amazon.com/dp/B0FR9RQWJL) [**Amish Farms Natural Bar Soap Variety Pack Moisturizing Soap Bars - 5 Bars**Amish Farms**$18.24**4.7★**— 4%**](https://www.amazon.com/dp/B01B856IV0) [**Crate 61 Organics Handmade in Canada Plant Based Cold Process Natural Bar Soap With Premium Essential Oils Dry Skin Pack of 6 (For Him)**Crate 61 Organics**$22.71**4.5★**— 8%**](https://www.amazon.com/dp/B07CMJ4XGF)
**~~View all trending →~~**
## **What buyers say about handmade soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**25%
*“Fresh scent”*
**Soft Feel**11%
*“Hair is soft”*
**Quality-Overall**9%
*“Great Soap ⭐️⭐️⭐️⭐️⭐️ Great Product”*
**Lather**8%
*“Great lather”*
**Cleansing**7%
*“cleans well”*
**Value For Money**7%
*“Good price”*
**Moist/Dry**4%
*“seems to help moisturize it”*
**Suitability Dry Skin**3%
*“Help with dry skin”*
**Durability**3%
*“lasts well enough”*
**Suitability Combination Skin**3%
*“Great for the skin”*
### **What buyers complain about **
**Smell**21%
*“Strong smell”*
**Allergies**9%
*“Allergic reaction”*
**Durability**5%
*“Falls apart after just a few uses”*
**Size-Overall**5%
*“Bars are bigger than I expected”*
**Moist/Dry**4%
*“super dried out”*
**Quality-Overall**4%
*“The quality is obviously unsatisfactory”*
**Value For Money**3%
*“Overpriced”*
**Natural Ingredients**3%
*“not a 100% natural”*
**Lather**2%
*“Doesn't lather”*
**Sensitivity-Overall**2%
*“Not for anyone with semi-sensitive skin”*
### **Top return reasons **
**Smell**57%
**Advertised Vs Actual Product**12%
**Ingredients-Overall**5%
**Size-Overall**3%
**Natural Ingredients**3%
**Defective Material/Parts**3%
**Moist/Dry**2%
**Color**2%
**Quality-Overall**2%
**Value For Money**1%
## **Common questions**
- **Is handmade soap profitable to sell on Amazon United States?**
- The niche generates $913K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the handmade soap niche?**
- 3 brands and 6 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in handmade soap?**
- Top complaints mined from reviews: Smell, Allergies, Durability. The return rate is 0.6%.
- **When does demand for handmade soap peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the handmade soap niche?**
- Listings span $18.24–$26.09; the average listing price is $21.86 (sweet spot $15–$100). The average incumbent carries 16,416 reviews — the moat a new listing must climb.
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