---
title: "Handaiyan — $7K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/handaiyan"
last_updated: "2026-08-11T11:22:02.441Z"
locale: en
meta:
description: "Niche score 35/100 · $7K/yr market · 49K searches/yr · $10.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $7K/yr market · 49K searches/yr · $10.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Handaiyan — $7K/yr Amazon US Niche (2026) - Flapen"
---
# **handaiyan**
**Skip it**
A small market ($7K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 59Conversion 18Competition 13Returns 74Price range 33Avg price 34Brand share 18Review moat 17Quality gap 90
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+35.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$10.02**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.46–$19.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****19,166**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$7K**
$7K/yr · 49K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, handaiyan is a $7K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 35/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **handaiyan market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$13K–$15K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#334**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**4%**
- HANDAIYAN37% - BestLand32% - Lovelycat11% - GB Selected8% - BAISEN DIARY6% - XINGXYUEL3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +35.0% search growth over the last 90 days.
3K2KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/handaiyan/trend)
## **Top handaiyan search terms**
- **handaiyan lipstick matte long lasting**13K/yr+152.5%2.6% conv. - **handaiyan**13K/yr+68.5%0.8% conv. - **handaiyan lipstick**17K/yr-24.3%1.7% conv. - **handayan lipstick matte**3K/yr-24.2%2.3% conv. - **handaiyan lipstick matte**700/yr-2.0%1.4% conv. - **labial handaiyan**354/yr-19.5%1.5% conv. - **bestland 6pcs matte liquid lipstick**400/yr-7.0%6.1% conv. - **labial andayan 16 horas mates**109/yr-29.6%0.0% conv. - **labial handayan**46/yr+42.9%0.0% conv. - **labiales handayan alta duracin**6/yr+0.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/handaiyan/search-terms)
## **Top handaiyan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$72220%$1K30%$2K40%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HANDAIYAN Matte Liquid Lipstick Makeup Set (A)**HANDAIYAN**$19.69**3.8★351 rev](https://www.amazon.com/dp/B08XJYZCT2) [2**6Pcs Matte Liquid Lipstick Makeup Set Matte liquid Long-Lasting Wear Non-Stick Cup Not Fade Waterproof Lip Gloss (Set A)**BestLand**$8.72**4.0★57,458 rev](https://www.amazon.com/dp/B083QNQQP9) [3**6Pcs Matte Liquid Lipstick Makeup Set Matte liquid Long-Lasting Wear Non-Stick Cup Not Fade Waterproof Lip Gloss (Set B)**BestLand**$8.58**4.0★57,458 rev](https://www.amazon.com/dp/B083QMWB6K) [4**HANDAIYAN Long Lasting Matte Liquid Lipstick Colorful Lipstick Set Waterproof Sweatproof Super Long Lasting Velvet Rich Delicate Nude Red Lipstick Gift Box Set 12#**Lovelycat**$5.57**3.9★15 rev](https://www.amazon.com/dp/B0C6KTNSGJ) [5**Soft Cotton Handkerchiefs for Men with Elegant Pattern in Assorted Color 16 inches Large hankies Pack of 12**GB Selected**$16.19**4.4★1,912 rev](https://www.amazon.com/dp/B0B2WP6FXZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jolilab 12Pcs Velvet Matte Lipstick Nude Matte Soft Dark Color Stick High Pigmented Long-Lasting Waterproof Lip Stick Lip Balm Beauty Cosmetics Gift for Women(01#-12#)**Jolilab**$9.27**1,740 rev1y ago](https://www.amazon.com/dp/B0DZNWSFJV) [**HANDAIYAN Long Lasting Matte Liquid Lipstick Colorful Lipstick Set Waterproof Sweatproof Super Long Lasting Velvet Rich Delicate Nude Red Lipstick Gift Box Set 12#**Lovelycat**$5.57**15 rev3y ago](https://www.amazon.com/dp/B0C6KTNSGJ) [**Revlon Lipstick ColorStay Suede Ink Built-in Primer Infused with Vitamin E Waterproof Smudge-proof Matte Color 008 That Girl 0.09 oz**REVLON**$8.05**13,113 rev3y ago](https://www.amazon.com/dp/B0BHKFXXL8) [**XINGXYUEL Matte Nude Lipstick Waterproof Long Lasting for Women 02 Nude**XINGXYUEL**$5.46**631 rev3y ago](https://www.amazon.com/dp/B0BGGR7DQM) [**Soft Cotton Handkerchiefs for Men with Elegant Pattern in Assorted Color 16 inches Large hankies Pack of 12**GB Selected**$16.19**1,912 rev4y ago](https://www.amazon.com/dp/B0B2WP6FXZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Soft Cotton Handkerchiefs for Men with Elegant Pattern in Assorted Color 16 inches Large hankies Pack of 12**GB Selected**$16.19**4.4★**▲ 315%**](https://www.amazon.com/dp/B0B2WP6FXZ) [**HANDAIYAN Matte Liquid Lipstick Makeup Set (A)**HANDAIYAN**$19.69**3.8★**▲ 315%**](https://www.amazon.com/dp/B08XJYZCT2) [**Revlon Lipstick ColorStay Suede Ink Built-in Primer Infused with Vitamin E Waterproof Smudge-proof Matte Color 008 That Girl 0.09 oz**REVLON**$8.05**4.3★**▲ 312%**](https://www.amazon.com/dp/B0BHKFXXL8) [**HANDAIYAN Long Lasting Matte Liquid Lipstick Colorful Lipstick Set Waterproof Sweatproof Super Long Lasting Velvet Rich Delicate Nude Red Lipstick Gift Box Set 12#**Lovelycat**$5.57**3.9★**— 9%**](https://www.amazon.com/dp/B0C6KTNSGJ) [**6Pcs Matte Liquid Lipstick Makeup Set Matte liquid Long-Lasting Wear Non-Stick Cup Not Fade Waterproof Lip Gloss (Set B)**BestLand**$8.58**4.0★**— 3%**](https://www.amazon.com/dp/B083QMWB6K)
**~~View all trending →~~**
## **What buyers say about handaiyan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**36%
*“Beautiful Colors”*
**Quality-Overall**13%
*“Excellent product”*
**Value For Money**10%
*“Good value”*
**Durability**6%
*“it lasts all day”*
**Soft Feel**4%
*“Feel soft”*
**Moist/Dry**4%
*“Moisturizing and stays pretty will”*
**Color Fading/Discoloration**3%
*“the lipstick itself stays on very well”*
**Ease Of Application**2%
*“easy application”*
**Ease Of Use**2%
*“Simple”*
**Texture/Consistency-Overall**1%
*“Texture is pleasant”*
### **What buyers complain about **
**Color**34%
*“Too dark for me”*
**Moist/Dry**10%
*“Not real moisturizing”*
**Quality-Overall**7%
*“Low quality”*
**Durability**6%
*“It comes off so easily”*
**Smell**4%
*“there is a scent to them that makes them seem chemical to me”*
**Allergies**3%
*“there mustve been something in it that I was very allergic to my upper”*
**Advertised Vs Actual Product**3%
*“Not as pictured”*
**Smudge Resistance**2%
*“It does smudge also”*
**Adhesion/Stickiness**2%
*“sticky texture”*
**Stain Resistance**1%
*“Not great for the stain”*
### **Top return reasons **
**Color**52%
**Advertised Vs Actual Product**13%
**Quality-Overall**6%
**Moist/Dry**5%
**Functionality-Overall**3%
**Texture/Consistency-Overall**3%
**Smell**3%
**Durability**2%
**Product Condition**2%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is handaiyan profitable to sell on Amazon United States?**
- The niche generates $7K/yr across 10 tracked products. 90-day search growth is +35.0%. Flapen's verdict: Skip it (35/100).
- **How competitive is the handaiyan niche?**
- 8 brands and 34 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in handaiyan?**
- Top complaints mined from reviews: Color, Moist/Dry, Quality-Overall. The return rate is 2.0%.
- **When does demand for handaiyan peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the handaiyan niche?**
- Listings span $5.46–$19.69; the average listing price is $10.02 (sweet spot $15–$100). The average incumbent carries 19,166 reviews — the moat a new listing must climb.
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