---
title: "Trend — hand soap - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hand-soap/trend"
last_updated: "2026-08-11T13:54:05.676Z"
locale: en
meta:
  description: "Niche score 61/100 · $30.5M/yr market · 22.0M searches/yr · $9.18 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $30.5M/yr market · 22.0M searches/yr · $9.18 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — hand soap - Flapen"
---

# **hand soap**

**Launch it**

A $30.5M/yr market growing +7.8% this quarter with returns at 0.2% — clears our launch bar.

Market size 100Growth 35Conversion 97Competition 80Returns 99Price range 52Avg price 26Brand share 26Review moat 7Quality gap 20

**Market size**

**Incredible****$30.5M**

$30.5M/yr · 22.0M searches

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Price range**

**Good****$1.25–$29.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+7.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$9.18**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****37,597**

avg incumbent reviews — the moat a new listing must climb

## Trend