---
title: "Trend — hand soap refills - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hand-soap-refills/trend"
last_updated: "2026-08-11T10:41:19.306Z"
locale: en
meta:
  description: "Niche score 55/100 · $9.6M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $9.6M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — hand soap refills - Flapen"
---

# **hand soap refills**

**Worth a look**

Shows a $9.6M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 100Growth 36Conversion 100Competition 52Returns 99Price range 53Avg price 23Brand share 6Review moat 11Quality gap 23

**Market size**

**Incredible****$9.6M**

$9.6M/yr · 5.9M searches

**Conversion**

**Incredible****19.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$3.61–$27.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+8.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$8.27**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****29,833.5**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Trend