---
title: "Hand Soap Refills — $9.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hand-soap-refills"
last_updated: "2026-08-11T11:22:33.627Z"
locale: en
meta:
description: "Niche score 55/100 · $9.6M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $9.6M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hand Soap Refills — $9.6M/yr Amazon US Niche (2026) - Flapen"
---
# **hand soap refills**
**Worth a look**
Shows a $9.6M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 100Growth 36Conversion 100Competition 52Returns 99Price range 53Avg price 23Brand share 6Review moat 11Quality gap 23
**Market size**
**Incredible****$9.6M**
$9.6M/yr · 5.9M searches
**Conversion**
**Incredible****19.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$3.61–$27.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+8.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.27**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****29,833.5**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hand soap refills is a $9.6M/yr Amazon United States market (5.9M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr. Verdict: Worth a look — 55/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hand soap refills market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 40,000–50,000/product
- **Revenue / yr**
- **$8.3M–$8.3M**
- units × avg price
- **Conversion rate**
- **19.5%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**724**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 96%
**Open market**
**1%**
- Amazon Basics39% - Softsoap35% - Mrs. MEYER'S21% - Dial2% - Soapbox1% - Method1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.
175K125KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hand-soap-refills/trend)
## **Top hand soap refills search terms**
- **hand soap refill**1.9M/yr+140.4%16.0% conv. - **hand soap refills**1.8M/yr-72.2%14.9% conv. - **soap refill**474K/yr+6.5%16.2% conv. - **softsoap refill**394K/yr-0.8%15.5% conv. - **liquid hand soap refill**308K/yr+5.6%13.5% conv. - **soft soap refill hand soap**182K/yr-13.9%17.1% conv. - **liquid soap refill**152K/yr+10.4%13.4% conv. - **antibacterial hand soap refill**149K/yr-11.4%11.4% conv. - **refillable hand soap**82K/yr+13.7%11.6% conv. - **hand soap refill antibacterial**46K/yr+140.5%13.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hand-soap-refills/search-terms)
## **Top hand soap refills products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$478K10%$956K15%$1.4M20%$1.9M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced Cruelty-Free 50 Fluid Ounces 1-Pack (Previously Solimo)**Amazon Basics**$3.96**4.6★44,326 rev](https://www.amazon.com/dp/B09HHDHXWX) [2**Softsoap Antibacterial Liquid Hand Soap Kitchen and Bathroom Hand Soap White Tea and Berry Scent 50 fl oz Refill**Softsoap**$5.47**4.6★21,276 rev](https://www.amazon.com/dp/B081FFRGZB) [3**Softsoap Antibacterial Refill 50oz Crisp Clean Scent**Softsoap**$4.96**4.6★21,276 rev](https://www.amazon.com/dp/B08R8PS5PB) [4**MRS. MEYERS CLEAN DAY Hand Soap Refill Rain Water Scent 33 Fl Oz Bottle**Mrs. MEYER'S**$7.83**4.7★92,440 rev](https://www.amazon.com/dp/B07MFMWFYL) [5**Softsoap Milk & Honey Scented Liquid Hand Soap Refill 50 Ounce**Softsoap**$5.25**4.6★21,276 rev](https://www.amazon.com/dp/B07L98GZH9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Softsoap Moisturizing Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Warm Vanilla and Coconut Milk Scent 50 fl oz Refill**Softsoap**$5.94**248 rev1y ago](https://www.amazon.com/dp/B0DHWQQ31M) [**Softsoap Antibacterial Refill 50oz Crisp Clean Scent**Softsoap**$4.96**21,276 rev2y ago](https://www.amazon.com/dp/B08R8PS5PB) [**Method Gel Hand Soap Refill Vetiver + Amber 34 Fl Oz (Pack of 1) (Packaging May Vary)**Method**$7.71**965 rev2y ago](https://www.amazon.com/dp/B0CLJWFNWV) [**Softsoap Liquid Hand Soap Refill Soothing Clean Aloe Vera Fresh Scent - 1 gallon**Softsoap**$17.82**2,922 rev3y ago](https://www.amazon.com/dp/B0C822FRPY) [**Cleancult Liquid Hand Soap Refill - Lemon Verbena - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack**Cleancult**$6.32**6,615 rev3y ago](https://www.amazon.com/dp/B0BVGJHJVN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Softsoap Moisturizing Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Warm Vanilla and Coconut Milk Scent 50 fl oz Refill**Softsoap**$5.94**4.7★**▲ 150%**](https://www.amazon.com/dp/B0DHWQQ31M) [**MRS. MEYERS CLEAN DAY Liquid Hand Soap Refill Cruelty Free and Biodegradable Hand Wash Made with Essential Oils Peony Scent 33 oz**Mrs. MEYER'S**$8.91**4.8★**▲ 85%**](https://www.amazon.com/dp/B08B2K6DNM) [**Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces 2-Pack (Previously Solimo)**Amazon Basics**$8.12**4.6★**▲ 50%**](https://www.amazon.com/dp/B09HHBVR3Q) [**Softsoap Antibacterial Liquid Hand Soap Kitchen and Bathroom Hand Soap White Tea and Berry Scent 50 fl oz Refill**Softsoap**$5.47**4.6★**▲ 34%**](https://www.amazon.com/dp/B081FFRGZB) [**Softsoap Antibacterial Refill 50oz Crisp Clean Scent**Softsoap**$4.96**4.6★**▲ 34%**](https://www.amazon.com/dp/B08R8PS5PB)
**~~View all trending →~~**
## **What buyers say about hand soap refills**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**35%
*“Smells clean”*
**Value For Money**14%
*“Less expensive”*
**Quality-Overall**8%
*“good quality for everyday-use”*
**Ease Of Cleaning**4%
*“Great cleanser”*
**Cleansing**4%
*“Feels clean”*
**Soft Feel**4%
*“Soft hands”*
**Dispensing Mechanism**4%
*“The pump dispenser works well”*
**Advertised Vs Actual Product**3%
*“As described”*
**Lather**3%
*“Good lather”*
**Moist/Dry**3%
*“It doesnt dry out my skin”*
### **What buyers complain about **
**Dilute/Watery**20%
*“comes out watery”*
**Smell**18%
*“Weird smell”*
**Lather**5%
*“it does not form a good lather”*
**Thickness**5%
*“Very thick”*
**Size-Overall**4%
*“Large”*
**Value For Money**4%
*“Not worth it”*
**Leak-Proof**3%
*“was leaking”*
**Quality-Overall**3%
*“Low quality”*
**Moist/Dry**3%
*“Its not moisturizing at all”*
**Ease Of Cleaning**3%
*“not clean enough compared with other brands, esp”*
### **Top return reasons **
**Smell**25%
**Leak-Proof**24%
**Size-Overall**12%
**Advertised Vs Actual Product**9%
**Value For Money**6%
**Dilute/Watery**5%
**Dispensing Mechanism**4%
**Color**2%
**Defective Material/Parts**2%
**Thickness**1%
## **Common questions**
- **Is hand soap refills profitable to sell on Amazon United States?**
- The niche generates $9.6M/yr across 24 tracked products. 90-day search growth is +8.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the hand soap refills niche?**
- 7 brands and 724 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in hand soap refills?**
- Top complaints mined from reviews: Dilute/Watery, Smell, Lather. The return rate is 0.2%.
- **When does demand for hand soap refills peak?**
- Demand peaks in Apr; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the hand soap refills niche?**
- Listings span $3.61–$27.81; the average listing price is $8.27 (sweet spot $15–$100). The average incumbent carries 29,834 reviews — the moat a new listing must climb.
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