---
title: "Search terms — hand serum - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hand-serum/search-terms"
last_updated: "2026-08-11T12:16:55.630Z"
locale: en
meta:
  description: "Niche score 53/100 · $595K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $595K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — hand serum - Flapen"
---

# **hand serum**

**Worth a look**

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 64Growth 16Conversion 89Competition 19Returns 96Price range 80Avg price 95Brand share 5Review moat 62Quality gap 72

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$25.88**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****10.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$8.90–$41.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$595K**

$595K/yr · 221K searches

**Review moat**

**Good****1,027.23**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-17.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Search terms