---
title: "Search terms — hand scrub - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hand-scrub/search-terms"
last_updated: "2026-08-11T13:59:48.969Z"
locale: en
meta:
  description: "Niche score 58/100 · $77K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $77K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — hand scrub - Flapen"
---

# **hand scrub**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 19Growth 55Conversion 48Competition 72Returns 97Price range 75Avg price 77Brand share 69Review moat 19Quality gap 57

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$15.72**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.35–$50.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+28.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$77K**

$77K/yr · 127K searches

**Review moat**

**Bad****14,495.37**

avg incumbent reviews — the moat a new listing must climb

## Search terms