---
title: "Search terms — hand lotion refill - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hand-lotion-refill/search-terms"
last_updated: "2026-08-11T15:51:49.985Z"
locale: en
meta:
  description: "Niche score 55/100 · $411K/yr market · 233K searches/yr · $17.63 avg price. Soft demand (-11.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $411K/yr market · 233K searches/yr · $17.63 avg price. Soft demand (-11.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — hand lotion refill - Flapen"
---

# **hand lotion refill**

**Worth a look**

Shows low returns (0.4%), but soft demand (-11.8% this quarter) keeps it on the watch list.

Market size 56Growth 19Conversion 87Competition 51Returns 98Price range 69Avg price 82Brand share 36Review moat 34Quality gap 43

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.63**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.15–$38.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$411K**

$411K/yr · 233K searches

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,139.09**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-11.8%**

90-day search growth — must beat 0% to launch

## Search terms