---
title: "Hand Lotion Refill — $411K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hand-lotion-refill"
last_updated: "2026-08-11T13:05:44.775Z"
locale: en
meta:
description: "Niche score 55/100 · $411K/yr market · 233K searches/yr · $17.63 avg price. Soft demand (-11.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $411K/yr market · 233K searches/yr · $17.63 avg price. Soft demand (-11.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hand Lotion Refill — $411K/yr Amazon US Niche (2026) - Flapen"
---
# **hand lotion refill**
**Worth a look**
Shows low returns (0.4%), but soft demand (-11.8% this quarter) keeps it on the watch list.
Market size 56Growth 19Conversion 87Competition 51Returns 98Price range 69Avg price 82Brand share 36Review moat 34Quality gap 43
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.63**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.15–$38.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$411K**
$411K/yr · 233K searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,139.09**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, hand lotion refill is a $411K/yr Amazon United States market (233K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hand lotion refill market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$353K–$441K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#323**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 99%
**Open market**
**12%**
- Amazon Basics58% - Amazon Essentials9% - Ginger Lily Farms8% - CeraVe5% - INFUSÉ5% - Public Goods4% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hand-lotion-refill/trend)
## **Top hand lotion refill search terms**
- **hand lotion refill**41K/yr-4.2%4.3% conv. - **amazon basics lotion**39K/yr-15.0%8.2% conv. - **lotion refill**32K/yr-1.6%4.5% conv. - **amazon lotion**33K/yr-8.8%10.8% conv. - **amazon body lotion**13K/yr-12.4%10.6% conv. - **amazon basics body lotion**10K/yr-7.9%9.3% conv. - **body lotion refill**9K/yr+0.5%3.5% conv. - **lotion amazon basics**10K/yr-32.6%12.0% conv. - **lotion refill pouch**8K/yr-20.3%3.2% conv. - **hand lotion refill for dispenser**8K/yr+5.5%4.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hand-lotion-refill/search-terms)
## **Top hand lotion refill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$41K20%$82K30%$123K40%$164K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Body Lotion For Dry Skin with Vitamins B5 & E Clean Scent 16 fl oz (Previously Solimo)**Amazon Basics**$4.28**4.5★9,293 rev](https://www.amazon.com/dp/B07SJVNJRL) [2**Amazon Basics Moisturizing Cocoa Butter Body Lotion for Dry Skin Non-Greasy Paraben Free Lightly Scented 20.3 Fl Oz**Amazon Basics**$4.15**4.4★6,249 rev](https://www.amazon.com/dp/B09HHBKK15) [3**Amazon Essentials Hydrating Body Lotion with Aloe Vera Hypoallergenic Formula for Daily Use 20.3 Fl Oz**Amazon Essentials**$4.53**4.4★64 rev](https://www.amazon.com/dp/B0FB8K9Z6X) [4**Amazon Basics Daily Moisturizing Oatmeal Body Lotion Fragrance Free Non-Greasy Fast-Absorbing Non-Comedogenic Colloidal Oatmeal Skin Protectant 18 Fl Oz (Pack of 1) (Previously Solimo)**Amazon Basics**$5.82**4.5★1,388 rev](https://www.amazon.com/dp/B09HH93G5N) [5**CeraVe Moisturizing Cream Body and Face Moisturizer for Dry Skin Body Cream with Hyaluronic Acid and Ceramides Daily Moisturizer Oil-Free Fragrance Free Non-Comedogenic 16 Ounce Refill**CeraVe**$18.19**4.8★130 rev](https://www.amazon.com/dp/B0FH7FPFPB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Hydrating Body Lotion with Aloe Vera Hypoallergenic Formula for Daily Use 20.3 Fl Oz**Amazon Essentials**$4.53**64 rev2mo ago](https://www.amazon.com/dp/B0FB8K9Z6X) [**Maison Louis Marie - No.04 Bois de Balincourt Natural Body + Hand Lotion Refill | Luxury Clean Beauty + Non-Toxic Fragrance (16.2 fl oz | 480 ml)**Maison Louis Marie**$38.94**127 rev9mo ago](https://www.amazon.com/dp/B0FWDGSJJ7) [**CeraVe Moisturizing Cream Body and Face Moisturizer for Dry Skin Body Cream with Hyaluronic Acid and Ceramides Daily Moisturizer Oil-Free Fragrance Free Non-Comedogenic 16 Ounce Refill**CeraVe**$18.19**130 rev1y ago](https://www.amazon.com/dp/B0FH7FPFPB) [**INFUS 1 Liter Lotion Refill Bag For Soap Dispensers | Bulk Toiletries for Vacation Rentals and Home Bathroom Showers | White Tea and Coconut | Single**INFUSÉ**$18.15**24 rev1y ago](https://www.amazon.com/dp/B0DNG5DP1V) [**Terra Pure Spa Collection 1 Liter Lotion Refill Bag For Soap Dispensers | Bulk Toiletries for Vacation Rentals and Home Bathroom Showers | Green Tea Lemongrass | Single**Terra Pure**$18.29**17 rev1y ago](https://www.amazon.com/dp/B0DNG59V2L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Hydrating Body Lotion with Aloe Vera Hypoallergenic Formula for Daily Use 20.3 Fl Oz**Amazon Essentials**$4.53**4.4★**▲ 308%**](https://www.amazon.com/dp/B0FB8K9Z6X) [**Amazon Basics Ultra Moisturizing Skin Cream for Dry & Sensitive Skin Dermatologist Tested Fragrance Free Not Tested on Animals Made in USA 16 Ounce 4-Pack (Previously Solimo)**Amazon Basics**$24.02**4.5★**▲ 269%**](https://www.amazon.com/dp/B07H48HBJT) [**CeraVe Moisturizing Cream Body and Face Moisturizer for Dry Skin Body Cream with Hyaluronic Acid and Ceramides Daily Moisturizer Oil-Free Fragrance Free Non-Comedogenic 16 Ounce Refill**CeraVe**$18.19**4.8★**▲ 55%**](https://www.amazon.com/dp/B0FH7FPFPB) [**INFUS 1 Liter Lotion Refill Bag For Soap Dispensers | Bulk Toiletries for Vacation Rentals and Home Bathroom Showers | White Tea and Coconut | Single**INFUSÉ**$18.15**4.7★**▲ 32%**](https://www.amazon.com/dp/B0DNG5DP1V) [**Public Goods Body & Hand Lotion for Women & Men | Natural Moisturizing Daily Lotion for Dry & Itchy Skin | Paraben & Sulfate Free | Made with Organic Essential Oils | Made in Canada | 34 Fl Oz Refill**Public Goods**$36.97**4.3★**▲ 29%**](https://www.amazon.com/dp/B0CB6WPSR5)
**~~View all trending →~~**
## **What buyers say about hand lotion refill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**15%
*“pleasing fragrance”*
**Value For Money**15%
*“Fair price”*
**Moist/Dry**15%
*“Very moisturizing”*
**Soft Feel**9%
*“Silky Smooth”*
**Quality-Overall**8%
*“Excellent Product”*
**Suitability Dry Skin**4%
*“Relieved my very dry skin”*
**Absorbency**3%
*“Absorbs very well”*
**Advertised Vs Actual Product**2%
*“As Advertised”*
**Suitability Combination Skin**2%
*“it works well on sensitive skin”*
**Thickness**2%
*“Super thick”*
### **What buyers complain about **
**Smell**16%
*“Bad smell”*
**Moist/Dry**7%
*“Not moisturizing”*
**Motor Power**7%
*“PUMP broken”*
**Thickness**5%
*“While being a thick cream”*
**Quality-Overall**4%
*“Low Quality”*
**Leak-Proof**3%
*“soap container leaked in shipping box”*
**Suitability Dry Skin**3%
*“Not for dry skin”*
**Dilute/Watery**3%
*“its watery like”*
**Allergies**3%
*“it seems to irritate it”*
**Value For Money**2%
*“Just a bit pricey”*
### **Top return reasons **
**Leak-Proof**47%
**Smell**16%
**Motor Power**7%
**Advertised Vs Actual Product**4%
**Moist/Dry**4%
**Size-Overall**3%
**Value For Money**2%
**Defective Material/Parts**2%
**Product Condition**1%
**Suitability Dry Skin**1%
## **Common questions**
- **Is hand lotion refill profitable to sell on Amazon United States?**
- The niche generates $411K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the hand lotion refill niche?**
- 12 brands and 39 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in hand lotion refill?**
- Top complaints mined from reviews: Smell, Moist/Dry, Motor Power. The return rate is 0.4%.
- **When does demand for hand lotion refill peak?**
- Demand peaks in Jan–Feb–Oct; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the hand lotion refill niche?**
- Listings span $4.15–$38.94; the average listing price is $17.63 (sweet spot $15–$100). The average incumbent carries 3,139 reviews — the moat a new listing must climb.
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