---
title: "Trend — hand cream - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hand-cream/trend"
last_updated: "2026-08-11T10:40:48.459Z"
locale: en
meta:
  description: "Niche score 62/100 · $6.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $6.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — hand cream - Flapen"
---

# **hand cream**

**Worth a look**

Shows a $6.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 99Growth 13Conversion 76Competition 81Returns 98Price range 58Avg price 47Brand share 76Review moat 18Quality gap 21

**Market size**

**Incredible****$6.9M**

$6.9M/yr · 8.3M searches

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Conversion**

**Great****7.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$2.01–$33.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.69**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****16,124.31**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-23.8%**

90-day search growth — must beat 0% to launch

## Trend