---
title: "Hanalei Lip Treatment — $259K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hanalei-lip-treatment"
last_updated: "2026-08-11T19:50:57.018Z"
locale: en
meta:
description: "Niche score 44/100 · $259K/yr market · 196K searches/yr · $17.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $259K/yr market · 196K searches/yr · $17.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hanalei Lip Treatment — $259K/yr Amazon US Niche (2026) - Flapen"
---
# **hanalei lip treatment**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 48Growth 23Conversion 78Competition 11Returns 97Price range 74Avg price 80Brand share 0Review moat 44Quality gap 38
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.18**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.65–$36.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$259K**
$259K/yr · 196K searches
**Review moat**
**Okay****2,088**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hanalei lip treatment is a $259K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hanalei lip treatment market data**
- **Units sold / yr**
- **15K–20K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$258K–$344K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#201**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Topicals57% - Hawaiian Tropic30% - Hanalei10% - EADEM3%
## **Demand & seasonality**
Weekly Amazon search volume, last 73 weeks — -3.7% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Holiday '25Prime Day '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hanalei-lip-treatment/trend)
## **Top hanalei lip treatment search terms**
- **topicals lip balm**75K/yr-20.1%7.1% conv. - **hawaiian tropic lip balm**16K/yr+52.0%8.3% conv. - **hanalei lip treatment**22K/yr-22.7%7.4% conv. - **hawaiian tropic lip balm spf 30**6K/yr+151.4%11.6% conv. - **tropical lip balm**12K/yr+14.8%0.9% conv. - **topicals lip gloss**10K/yr-23.3%7.2% conv. - **hanalei**9K/yr-15.1%1.6% conv. - **topicals lip**7K/yr-9.2%5.2% conv. - **hawaiian tropic lip**3K/yr+58.9%9.5% conv. - **hawaiian tropic lip balm spf 45**4K/yr+47.7%8.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hanalei-lip-treatment/search-terms)
## **Top hanalei lip treatment products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$39K30%$78K45%$117K60%$156K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Topicals Slick Salve Mint Glossy Lip Balm | Soothes Discomfort Strengthens Barrier and Provides Lasting Hydration & Relief | Vegan Paraben-Free Formula with Hyaluronic Acid and Ceramides (0.5 Fl Oz)**Topicals**$15.53**4.5★1,300 rev](https://www.amazon.com/dp/B0CRF7H6X1) [2**Hanalei Lip Treatment for Dry Chapped Lips Intensive Overnight Moisturizer with Kukui Oil Shea Butter & Grapeseed Oil Hydrating Balm for Healing Cracks Clear Tint Full-Size 15g Cruelty-Free**Hanalei**$16.49**4.5★11,442 rev](https://www.amazon.com/dp/B01FRN3P0Q) [3**Hawaiian Tropic Lip Sunscreen SPF 30 Island Coconut | SPF Lip Balm Beach Essentials Travel Size Sunscreen for Lips 0.3 oz**Hawaiian Tropic**$8.11**4.4★509 rev](https://www.amazon.com/dp/B0DF8WB9F3) [4**Hawaiian Tropic Lip Balm Pack of 3 Sunscreen Lip Balm SPF 30 Tropical Flavor 4 g**Hawaiian Tropic**$10.79**4.7★305 rev](https://www.amazon.com/dp/B07QNXSYXD) [5**Hawaiian Tropic Tropical Lip Balm SPF 30 | SPF Lip Balm Beach Essentials Travel Sunscreen for Lips Beach Necessities Summer Essentials Sunblock for Lips Sun Protection 0.14oz (Pack of 10)**Hawaiian Tropic**$22.61**4.7★282 rev](https://www.amazon.com/dp/B09SQG53W1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hawaiian Tropic Lip Balm Island Coconut SPF 30 0.35oz each Twin Pack**Hawaiian Tropic**$13.33**509 rev9mo ago](https://www.amazon.com/dp/B0FXY48M9C) [**Topicals Slick Salve Mint Glossy Lip Balm | Soothes Discomfort Strengthens Barrier & Provides Lasting Hydration & Relief | Vegan Paraben-Free Formula w/Hyaluronic Acid (3 Pack 0.5 Fl Oz Each)**Topicals**$36.27**1,300 rev11mo ago](https://www.amazon.com/dp/B0FMVWZGBG) [**Hawaiian Tropic Lip Sunscreen SPF 30 Island Coconut | SPF Lip Balm Beach Essentials Travel Size Sunscreen for Lips 0.3 oz**Hawaiian Tropic**$8.11**509 rev1y ago](https://www.amazon.com/dp/B0DF8WB9F3) [**Hawaiian Tropic Lip Sunscreen SPF 30 Pineapple | SPF Lip Balm Beach Essentials Travel Size Sunscreen for Lips 0.3 oz**Hawaiian Tropic**$7.65**509 rev1y ago](https://www.amazon.com/dp/B0DF96X6WY) [**EADEM Le Chouchou Lip Softening Balm Lip Gloss for Women Overnight Hydrating & Moisturizing Luxury Lip Balm 0.5 oz Butter Mochi**EADEM**$23.87**2,636 rev1y ago](https://www.amazon.com/dp/B0DFRL3GHB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hawaiian Tropic Lip Sunscreen SPF 30 Island Coconut | SPF Lip Balm Beach Essentials Travel Size Sunscreen for Lips 0.3 oz**Hawaiian Tropic**$8.11**4.4★**▲ 115%**](https://www.amazon.com/dp/B0DF8WB9F3) [**Hawaiian Tropic Lip Balm Island Coconut SPF 30 0.35oz each Twin Pack**Hawaiian Tropic**$13.33**4.4★**▲ 92%**](https://www.amazon.com/dp/B0FXY48M9C) [**EADEM Le Chouchou Lip Softening Balm Lip Gloss for Women Overnight Hydrating & Moisturizing Luxury Lip Balm 0.5 oz Butter Mochi**EADEM**$23.87**4.6★**▲ 86%**](https://www.amazon.com/dp/B0DFRL3GHB) [**Hawaiian Tropic Tropical Lip Balm SPF 30 | SPF Lip Balm Beach Essentials Travel Sunscreen for Lips Beach Necessities Summer Essentials Sunblock for Lips Sun Protection 0.14oz (Pack of 10)**Hawaiian Tropic**$22.61**4.7★**▲ 74%**](https://www.amazon.com/dp/B09SQG53W1) [**Hawaiian Tropic Lip Balm Pack of 3 Sunscreen Lip Balm SPF 30 Tropical Flavor 4 g**Hawaiian Tropic**$10.79**4.7★**▲ 60%**](https://www.amazon.com/dp/B07QNXSYXD)
**~~View all trending →~~**
## **What buyers say about hanalei lip treatment**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**23%
*“Great hydration”*
**Soft Feel**15%
*“Love the smoothness it gives my lips”*
**Value For Money**6%
*“Worth the buy”*
**Ease Of Application**6%
*“awesome applicator”*
**Quality-Overall**6%
*“could tell instantly that the performance is great”*
**Brightness/Shine/Glow**6%
*“Great shine”*
**Adhesion/Stickiness**5%
*“Sticky”*
**Thickness**4%
*“Super thick”*
**Smell**4%
*“So smooth and smells good too 💗”*
**Texture/Consistency-Overall**3%
*“Perfect consistency”*
### **What buyers complain about **
**Value For Money**17%
*“Kinda pricey”*
**Adhesion/Stickiness**8%
*“During the day the stickiness can be annoying”*
**Smell**7%
*“I didnt know it has no scent”*
**Moist/Dry**6%
*“Didnt find this hydrating”*
**Allergies**5%
*“Allergic reaction”*
**Thickness**5%
*“The consistency is a bit thicker”*
**Product Condition**3%
*“came open and uhmmmmmm is this used”*
**Leak-Proof**3%
*“it arrived leaking”*
**Jamming/Clogging**2%
*“It is clogging my pores big times”*
**Ease Of Use**2%
*“Plain and simple it doesnt work”*
### **Top return reasons **
**Color**13%
**Adhesion/Stickiness**11%
**Product Condition**10%
**Moist/Dry**10%
**Smell**9%
**Advertised Vs Actual Product**8%
**Value For Money**5%
**Functionality-Overall**5%
**Leak-Proof**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is hanalei lip treatment profitable to sell on Amazon United States?**
- The niche generates $259K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the hanalei lip treatment niche?**
- 4 brands and 28 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hanalei lip treatment?**
- Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Smell. The return rate is 0.6%.
- **When does demand for hanalei lip treatment peak?**
- Demand peaks in Jul–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the hanalei lip treatment niche?**
- Listings span $7.65–$36.27; the average listing price is $17.18 (sweet spot $15–$100). The average incumbent carries 2,088 reviews — the moat a new listing must climb.
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