---
title: "Hampton Sun — $122K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hampton-sun"
last_updated: "2026-08-11T13:03:04.961Z"
locale: en
meta:
description: "Niche score 63/100 · $122K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $122K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hampton Sun — $122K/yr Amazon US Niche (2026) - Flapen"
---
# **hampton sun**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 28Growth 68Conversion 95Competition 42Returns 98Price range 95Avg price 95Brand share 0Review moat 97Quality gap 86
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****68.27**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$36.31**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$24.68–$47.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+48.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$122K**
$122K/yr · 28K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hampton sun is a $122K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hampton sun market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$109K–$145K**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#3,558**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **27%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**0%**
- Hampton Sun100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +48.7% search growth over the last 90 days.
1K750Black Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 6.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hampton-sun/trend)
## **Top hampton sun search terms**
- **hampton sun**23K/yr+33.2%7.8% conv. - **hampton sun sunscreen**4K/yr+147.1%13.0% conv. - **hamptons sun**465/yr+101.5%18.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hampton-sun/search-terms)
## **Top hampton sun products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$37K40%$49K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hampton Sun Sunless Tanning Mist | Face + Body Self-Tanner | No-Rub + Mess-Free | Streak-Free Long-Lasting Natural-Looking Color| No Transfer Clear Mist | Quick-Dry | Award-Winning | All Skin Types**Hampton Sun**$46.13**3.6★319 rev](https://www.amazon.com/dp/B00WHQGYCS) [2**Hampton Sun SPF 30 Continuous Mist Sunscreen Broad Spectrum + Advanced Water/Sweat Resistance Antioxidant-Rich Hydration with Vitamin E + Aloe Vera Glowy Finish Oil-Free All Skin Types**Hampton Sun**$31.55**3.9★71 rev](https://www.amazon.com/dp/B07DNDXMRH) [3**Hampton Sun SPF 50 Sun Glow Luminous Body Oil | Broad Spectrum | Lightweight Shimmering Gel | Hydrating & Nourishing with Vitamin E Kukui and Hibiscus Oil | Absorbs Seamlessly | Travel-Approved Size**Hampton Sun**$33.95**4.1★21 rev](https://www.amazon.com/dp/B0FQ84S775) [4**Hampton Sun SPF 15 Classic Sun Gel Ultra-Hydrating Luxury Sunscreen Gel Anti-Aging Antioxidant Blend of Jojoba Oil Vitamin E + Aloe Vera Silky Lightweight Finish Broad Spectrum UVA/UVB**Hampton Sun**$46.75**4.3★153 rev](https://www.amazon.com/dp/B002616M1C) [5**Hampton Sun SPF 30 Silk Body Oil Weightless Velvety-Smooth Sunscreen Dry Oil Non-Greasy Matte Finish Anti-Aging Hydration with Hyaluronic Acid + Vitamin E Broad-Spectrum UVA/UVB**Hampton Sun**$30.23**4.3★24 rev](https://www.amazon.com/dp/B09RNV9TN9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hampton Sun SPF 50 Sun Glow Luminous Body Oil | Broad Spectrum | Lightweight Shimmering Gel | Hydrating & Nourishing with Vitamin E Kukui and Hibiscus Oil | Absorbs Seamlessly | Travel-Approved Size**Hampton Sun**$33.95**21 rev10mo ago](https://www.amazon.com/dp/B0FQ84S775) [**Hampton Sun SPF 45 Tinted Wrinkle Control Face Cream. Daily Moisturizer + Sunscreen. Light Blendable Coverage. Dewy Glowy Finish. Hyaluronic Acid + Organic Cucumber Extract Plumps + Brightens**Hampton Sun**$42.13**7 rev2y ago](https://www.amazon.com/dp/B0CWN4Q4VS) [**Hampton Sun SPF 30 Mineral Sunscreen Mist Sheer Lightweight Matte Finish Broad Spectrum Non-Nano Zinc Oxide Antioxidant-Rich Hydration with Hyaluronic Acid + Vitamin E Reef-Friendly**Hampton Sun**$30.45**15 rev3y ago](https://www.amazon.com/dp/B0BMM6B889) [**Hampton Sun SPF 45 Wrinkle Control Face Cream | Daily Moisturizer + Sunscreen | Plumps Hydrates Brightens with Hyaluronic Acid + Organic Cucumber Extract | Broad Spectrum | Glowy Dewy Finish**Hampton Sun**$29.91**16 rev3y ago](https://www.amazon.com/dp/B0BLT4QK3X) [**Hampton Sun SPF 30 Silk Body Oil Weightless Velvety-Smooth Sunscreen Dry Oil Non-Greasy Matte Finish Anti-Aging Hydration with Hyaluronic Acid + Vitamin E Broad-Spectrum UVA/UVB**Hampton Sun**$30.23**24 rev4y ago](https://www.amazon.com/dp/B09RNV9TN9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hampton Sun SPF 30 Continuous Mist Sunscreen Broad Spectrum + Advanced Water/Sweat Resistance Antioxidant-Rich Hydration with Vitamin E + Aloe Vera Glowy Finish Oil-Free All Skin Types**Hampton Sun**$31.55**3.9★**▲ 122%**](https://www.amazon.com/dp/B07DNDXMRH) [**Hampton Sun Age Defying SPF 50 Mineral for Face 1.7 Fl Oz**Hampton Sun**$44.85**4.3★**▲ 51%**](https://www.amazon.com/dp/B084GM32Q9) [**Hampton Sun SPF 45 Tinted Wrinkle Control Face Cream. Daily Moisturizer + Sunscreen. Light Blendable Coverage. Dewy Glowy Finish. Hyaluronic Acid + Organic Cucumber Extract Plumps + Brightens**Hampton Sun**$42.13**4.4★**▲ 44%**](https://www.amazon.com/dp/B0CWN4Q4VS) [**Hampton Sun SPF 15 Classic Sun Gel Ultra-Hydrating Luxury Sunscreen Gel Anti-Aging Antioxidant Blend of Jojoba Oil Vitamin E + Aloe Vera Silky Lightweight Finish Broad Spectrum UVA/UVB**Hampton Sun**$46.75**4.3★**▲ 38%**](https://www.amazon.com/dp/B002616M1C) [**Hampton Sun SPF 70 Continuous Mist Sunscreen for Kids Broad Spectrum + Advanced Water/ Sweat Resistance Antioxidant-Rich Vitamin E + Aloe for Hydrated Soothed Skin Oil-Free All Skin Types**Hampton Sun**$32.73**4.0★**▲ 32%**](https://www.amazon.com/dp/B00C3GQGMU)
**~~View all trending →~~**
## **What buyers say about hampton sun**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**9%
*“Great color”*
**Suitability Oily Skin**9%
*“this is completely different than any oil I've ever tried”*
**Moist/Dry**8%
*“It love the way it moisturizes”*
**Weight Light**8%
*“it doesnt feel heavy at all”*
**Smell**7%
*“Smells wonderful”*
**Brightness/Shine/Glow**6%
*“Adds such a pretty shine to your skin”*
**Suitability Combination Skin**6%
*“The tinted formula gives just enough coverage to even out skin tone without feeling heavy or cakey, and the finish is beautifully dewy and glowy”*
**Ease Of Application**6%
*“easy to apply”*
**Ease Of Use**5%
*“Easy to use”*
**Texture/Consistency-Overall**5%
*“Nice lightweight texture”*
### **What buyers complain about **
**Value For Money**23%
*“Not worth the money”*
**Functionality-Overall**15%
*“Did not work no tan ive ysed other mist work great”*
**Color**10%
*“Color was a very artificial orange”*
**Advertised Vs Actual Product**8%
*“Not what it claims”*
**Durability**8%
*“Im still waiting for some of it to fade”*
**Moist/Dry**8%
*“It seems drier than the old bottle”*
**Quality-Overall**4%
*“you just ruined it for a sparkly ghetto fabulous - truly terrible marketing change”*
**Ease Of Use**3%
*“Application is trickier than lotion with a glove”*
**Suitability Dry Skin**3%
*“When I dont have it on my skin felt hot”*
**Oily/Greasy**3%
*“oily or greasy”*
### **Top return reasons **
**Leak-Proof**38%
**Advertised Vs Actual Product**14%
**Smell**14%
**Oily/Greasy**6%
**Color**6%
**Stain Resistance**4%
**Product Condition**3%
**Value For Money**3%
**Functionality-Overall**3%
**Instructions/User Manual/Troubleshooting**3%
## **Common questions**
- **Is hampton sun profitable to sell on Amazon United States?**
- The niche generates $122K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +48.7%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the hampton sun niche?**
- 1 brands and 3 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hampton sun?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Color. The return rate is 0.4%.
- **When does demand for hampton sun peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 6.6× the quietest.
- **What does it cost to enter the hampton sun niche?**
- Listings span $24.68–$47.11; the average listing price is $36.31 (sweet spot $15–$100). The average incumbent carries 68 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)