---
title: "Halloween Scrunchies — $8K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/halloween-scrunchies"
last_updated: "2026-08-11T15:02:30.037Z"
locale: en
meta:
description: "Niche score 37/100 · $8K/yr market · 69K searches/yr · $7.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $8K/yr market · 69K searches/yr · $7.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Halloween Scrunchies — $8K/yr Amazon US Niche (2026) - Flapen"
---
# **halloween scrunchies**
**Skip it**
Prices mostly outside the sweet spot ($5.87–$12.98) — this niche doesn't clear our bar today.
Market size 2Growth 72Conversion 18Competition 25Returns 77Price range 0Avg price 22Brand share 45Review moat 93Quality gap 24
**Review moat**
**Great****131.07**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+54.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$7.99**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$8K**
$8K/yr · 69K searches
**Price range**
**Bad****$5.87–$12.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, halloween scrunchies is a $8K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 37/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halloween scrunchies market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$32K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#2,405**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **37.4%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**16%**
- Ardorchid38% - Totelux15% - Budsmile10% - AIUPUOC8% - Bookay8% - Lonext6% - Open — no brand owns it (5 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +54.5% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 85.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/halloween-scrunchies/trend)
## **Top halloween scrunchies search terms**
- **halloween scrunchies**36K/yr+55.6%1.3% conv. - **halloween hair ties**18K/yr+61.5%1.8% conv. - **halloween scrunchie**8K/yr+16.3%1.6% conv. - **halloween hair scrunchies**7K/yr+99.2%1.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/halloween-scrunchies/search-terms)
## **Top halloween scrunchies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$81520%$2K30%$2K40%$3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Halloween Hair Scrunchies BOO Spooky Pumpkin Fall Scrunchies Skull Ghosts Bat Star Moon Candy Spider Web Skeleton Hair Ties for Women Girls Elastics Scrunchy Halloween Gifts Accessories 12 PCS**Ardorchid**$8.43**4.6★279 rev](https://www.amazon.com/dp/B0CD41QFLT) [2**Totelux Halloween Hair Ties Elastics Hair Scrunchies Ponytail Holder Pumpkin Bat Ghost Silk Hair Rope Hair Band for Women Halloween Hair Accessories Black Orange Purple 6pcs**Totelux**$6.95**4.8★50 rev](https://www.amazon.com/dp/B0D9CRZLGB) [3**12PCS Halloween Hair Scrunchies Soft Fall Pumpkin Skull Ghosts Bat Spider Web Hair Ties Scrunchy Elastics Hair Bands Gifts Ponytail Holder Accessories for Women Girls (12PCS-Halloween)**Budsmile**$9.37**4.6★453 rev](https://www.amazon.com/dp/B0B5TDHW29) [4**12PCS Halloween Blood Hair Scrunchies Spooky Horror Eyeball Skull Skeleton Moon Star Ghost Hair Ties for Women Girls Ladies Party Gifts**Ardorchid**$9.50**4.6★279 rev](https://www.amazon.com/dp/B0CGR3DRQT) [5**Halloween Bat Hair Scrunchies for Women Goth Hair Accessories Black Bats Headbands Elastic Hair Ties Black Bat Scrunchies Gothic Hairband Cute Halloween Rubber Band Party Supplies**AIUPUOC**$8.89**4.4★18 rev](https://www.amazon.com/dp/B0FMDDFWGQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Halloween Hair Scrunchies Pumpkin Ghost Bat Spider Web Design Scrunchies Ponytail Holder Hair Decorations Soft Elastic Hair Ties Halloween Hair Accessories for Women Party Hair Bands 4Pcs**LYLYNB**$6.28**4 rev10mo ago](https://www.amazon.com/dp/B0FP5JFTNW) [**8Pcs Halloween Scrunchies Soft Elastic Hair Ties Ghost Pumpkin Spider Skull Pattern Hair Scrunchies Ponytail Holders Hair Accessories Halloween Hair Bands for Women Party Hair Decorations**LYLYNB**$7.09**4 rev10mo ago](https://www.amazon.com/dp/B0FP5HBZQK) [**4PCS Halloween Hair Ties Silver Black Spider Web Skeleton Hand Skull Hair Ties Gothic Metal Ponytail Hair Cuff for Women Hiphop Metal Durable Elegant ponytail holders Halloween Hair Accessories**Tiefebene**$7.15**13 rev10mo ago](https://www.amazon.com/dp/B0FN7L5CX5) [**Halloween Bat Hair Scrunchies for Women Goth Hair Accessories Black Bats Headbands Elastic Hair Ties Black Bat Scrunchies Gothic Hairband Cute Halloween Rubber Band Party Supplies**AIUPUOC**$8.89**18 rev11mo ago](https://www.amazon.com/dp/B0FMDDFWGQ) [**Halloween Hair Ties Spooky Ghost Skull Skeleton Pumpkin Hair Scrunchies for Women Girls Halloween Elastics Candy Hair Accessories Gifts Hair Tie 4pcs**Bookay**$6.25**103 rev11mo ago](https://www.amazon.com/dp/B0FL1P3PTG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12PCS Halloween Blood Hair Scrunchies Spooky Horror Eyeball Skull Skeleton Moon Star Ghost Hair Ties for Women Girls Ladies Party Gifts**Ardorchid**$9.50**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0CGR3DRQT) [**8Pcs Halloween Scrunchies Soft Elastic Hair Ties Ghost Pumpkin Spider Skull Pattern Hair Scrunchies Ponytail Holders Hair Accessories Halloween Hair Bands for Women Party Hair Decorations**LYLYNB**$7.09**4.7★**▲ 929%**](https://www.amazon.com/dp/B0FP5HBZQK) [**4PCS Halloween Hair Ties Silver Black Spider Web Skeleton Hand Skull Hair Ties Gothic Metal Ponytail Hair Cuff for Women Hiphop Metal Durable Elegant ponytail holders Halloween Hair Accessories**Tiefebene**$7.15**4.8★**▲ 218%**](https://www.amazon.com/dp/B0FN7L5CX5) [**Bookay Halloween Hair Scrunchies Soft Fall Pumpkin Ghost Spider Web Bat Hair Ties Scrunchy Elastics Candy Fall Orange Plaid Hair Bands Ponytail Holder Hair Accessories for Women Girls Gifts**Bookay**$6.30**4.6★**▲ 199%**](https://www.amazon.com/dp/B0D8Y2BG5L) [**Halloween Hair Ties Spooky Ghost Skull Skeleton Pumpkin Hair Scrunchies for Women Girls Halloween Elastics Candy Hair Accessories Gifts Hair Tie 4pcs**Bookay**$6.25**4.6★**▲ 42%**](https://www.amazon.com/dp/B0FL1P3PTG)
**~~View all trending →~~**
## **What buyers say about halloween scrunchies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Great Quality for the price”*
**Gifting Purpose**50%
*“Great gift for the spooky girl In your life”*
### **Top return reasons **
**Suitability Long Hair**25%
**Material Quality**25%
**Functionality-Overall**13%
**Product Condition**13%
**Quality-Overall**6%
**Durability**6%
**Design-Overall**6%
**Advertised Vs Actual Product**6%
## **Common questions**
- **Is halloween scrunchies profitable to sell on Amazon United States?**
- The niche generates $8K/yr across 14 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +54.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the halloween scrunchies niche?**
- 11 brands and 12 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 78% of demand.
- **When does demand for halloween scrunchies peak?**
- Demand peaks in Sep–Oct; the busiest month runs 85.4× the quietest.
- **What does it cost to enter the halloween scrunchies niche?**
- Listings span $5.87–$12.98; the average listing price is $7.99 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.
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