[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-halloween-face-masks-skincare":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":189,"baselines":226,"demand":231,"seasonality":484,"brandShare":497,"products":518,"feedback":591,"searchTerms":633,"related":665,"lastUpdated":172},"e4e61fef-d4eb-46be-943a-699b5d358427","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":135,"unitsSoldMax":164,"sponsoredPct":165,"returnRate":166,"successfulLaunches360":167,"newProducts360":142,"amazonNicheId":145,"title":168,"slug":169,"href":170,"leafCategoryName":171,"scrapedAt":172,"brandCount":173,"brandCountYearAgo":174,"sellerCount":175,"signals":176,"avgBsr":179,"pageQuality":167,"unitsSoldMin":180,"unitsSoldAvgMin":181,"unitsSoldAvgMax":182,"revenueMin":183,"revenueMax":184,"avgBrandAgeMonths":185,"avgSellerAgeDays":186,"top20ClickShare":187,"top20BrandShare":187,"primePct":187,"oosRate":188},11341,58570,2.6513,2.4818,0.0139,0.8746,0.9606,4.57,865,13.93,4.75,25.44,2500,0.25,0.0129,0,"halloween face masks skincare","halloween-face-masks-skincare","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fhalloween-face-masks-skincare","Masks","2026-07-16T13:49:53.85738+00:00",6,7,10,[177,178],"trending","out_of_stock",2267,2000,100,250,27860,34825,45,145,1,0.1667,{"score":190,"verdict":191,"components":192},41,"skip",[193,198,201,205,207,209,212,217,220,222],{"key":194,"score":195,"weight":196,"raw":197},"marketSize",3,0.15,11340.73,{"key":199,"score":200,"weight":196,"raw":155},"growth",99,{"key":202,"score":203,"weight":204,"raw":156},"conversion",17,0.1,{"key":206,"score":175,"weight":196,"raw":157},"competition",{"key":208,"score":175,"weight":204,"raw":158},"brandShare",{"key":210,"score":211,"weight":204,"raw":159},"qualityGap",30,{"key":213,"score":214,"weight":215,"raw":216},"reviewMoat",66,0.05,864.63,{"key":218,"score":219,"weight":204,"raw":166},"returns",89,{"key":221,"score":214,"weight":215,"raw":161},"avgPrice",{"key":223,"score":224,"weight":215,"raw":225},"priceRange",50,0.5045915901401644,{"avgRating":227,"medianPrice":228,"medianReturnRate":229,"nichesTracked":230},4.42,24.38,0.0215,115062,{"points":232,"droppedPartialWeek":483},[233,236,239,242,245,248,251,254,257,260,263,265,268,271,274,277,279,281,284,287,289,291,294,297,300,303,306,309,312,315,317,319,322,325,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,402,405,408,411,414,417,420,423,426,429,431,434,436,439,441,444,447,450,453,455,458,461,463,465,468,471,473,475,477,480],{"week":234,"volume":235},"2024-10-27",5226,{"week":237,"volume":238},"2024-11-03",1877,{"week":240,"volume":241},"2024-11-10",345,{"week":243,"volume":244},"2024-11-17",225,{"week":246,"volume":247},"2024-11-24",158,{"week":249,"volume":250},"2024-12-01",200,{"week":252,"volume":253},"2024-12-08",124,{"week":255,"volume":256},"2024-12-15",109,{"week":258,"volume":259},"2024-12-22",113,{"week":261,"volume":262},"2024-12-29",67,{"week":264,"volume":259},"2025-01-05",{"week":266,"volume":267},"2025-01-12",58,{"week":269,"volume":270},"2025-01-19",53,{"week":272,"volume":273},"2025-01-26",94,{"week":275,"volume":276},"2025-02-02",79,{"week":278,"volume":262},"2025-02-09",{"week":280,"volume":181},"2025-02-16",{"week":282,"volume":283},"2025-02-23",117,{"week":285,"volume":286},"2025-03-02",54,{"week":288,"volume":267},"2025-03-09",{"week":290,"volume":211},"2025-03-16",{"week":292,"volume":293},"2025-03-23",68,{"week":295,"volume":296},"2025-03-30",64,{"week":298,"volume":299},"2025-04-06",83,{"week":301,"volume":302},"2025-04-13",55,{"week":304,"volume":305},"2025-04-20",87,{"week":307,"volume":308},"2025-04-27",86,{"week":310,"volume":311},"2025-05-04",134,{"week":313,"volume":314},"2025-05-11",76,{"week":316,"volume":259},"2025-05-18",{"week":318,"volume":219},"2025-05-25",{"week":320,"volume":321},"2025-06-01",69,{"week":323,"volume":324},"2025-06-08",119,{"week":326,"volume":324},"2025-06-15",{"week":328,"volume":329},"2025-06-22",160,{"week":331,"volume":332},"2025-06-29",226,{"week":334,"volume":335},"2025-07-06",246,{"week":337,"volume":338},"2025-07-13",438,{"week":340,"volume":341},"2025-07-20",572,{"week":343,"volume":344},"2025-07-27",634,{"week":346,"volume":347},"2025-08-03",799,{"week":349,"volume":350},"2025-08-10",1171,{"week":352,"volume":353},"2025-08-17",1514,{"week":355,"volume":356},"2025-08-24",1897,{"week":358,"volume":359},"2025-08-31",3043,{"week":361,"volume":362},"2025-09-07",4031,{"week":364,"volume":365},"2025-09-14",4441,{"week":367,"volume":368},"2025-09-21",5476,{"week":370,"volume":371},"2025-09-28",5838,{"week":373,"volume":374},"2025-10-05",15659,{"week":376,"volume":377},"2025-10-12",15774,{"week":379,"volume":380},"2025-10-19",15184,{"week":382,"volume":383},"2025-10-26",12661,{"week":385,"volume":386},"2025-11-02",8559,{"week":388,"volume":389},"2025-11-09",872,{"week":391,"volume":392},"2025-11-16",458,{"week":394,"volume":395},"2025-11-23",378,{"week":397,"volume":398},"2025-11-30",335,{"week":400,"volume":401},"2025-12-07",217,{"week":403,"volume":404},"2025-12-14",240,{"week":406,"volume":407},"2025-12-21",316,{"week":409,"volume":410},"2025-12-28",182,{"week":412,"volume":413},"2026-01-04",49,{"week":415,"volume":416},"2026-01-11",52,{"week":418,"volume":419},"2026-01-18",27,{"week":421,"volume":422},"2026-02-01",29,{"week":424,"volume":425},"2026-02-08",33,{"week":427,"volume":428},"2026-02-15",26,{"week":430,"volume":419},"2026-02-22",{"week":432,"volume":433},"2026-03-01",11,{"week":435,"volume":433},"2026-03-08",{"week":437,"volume":438},"2026-03-15",32,{"week":440,"volume":173},"2026-03-22",{"week":442,"volume":443},"2026-03-29",16,{"week":445,"volume":446},"2026-04-05",28,{"week":448,"volume":449},"2026-04-12",34,{"week":451,"volume":452},"2026-04-19",23,{"week":454,"volume":302},"2026-04-26",{"week":456,"volume":457},"2026-05-03",46,{"week":459,"volume":460},"2026-05-10",43,{"week":462,"volume":302},"2026-05-17",{"week":464,"volume":267},"2026-05-24",{"week":466,"volume":467},"2026-05-31",95,{"week":469,"volume":470},"2026-06-07",74,{"week":472,"volume":262},"2026-06-14",{"week":474,"volume":256},"2026-06-21",{"week":476,"volume":305},"2026-06-28",{"week":478,"volume":479},"2026-07-05",127,{"week":481,"volume":482},"2026-07-12",216,false,[485,486,487,488,489,490,491,492,493,494,495,496],0.05009958323972425,0.046982400650257106,0.027521071510610857,0.04432858304030534,0.06194425301912094,0.08998953541564819,0.2926407270628288,1.324785750887919,3.8895137207781882,10.144109695545385,1.1538755283829762,0.13699377818615183,{"top":498,"otherBrandCount":167,"otherClickShare":517},[499,502,505,508,511,514],{"brand":500,"clickShare":501},"SpaLife",0.5734,{"brand":503,"clickShare":504},"Saplaya",0.1756,{"brand":506,"clickShare":507},"ESW Beauty",0.1111,{"brand":509,"clickShare":510},"TONYMOLY",0.0538,{"brand":512,"clickShare":513},"SKIN1004",0.0466,{"brand":515,"clickShare":516},"MOND'SUB",0.0394,0.00010000000000010001,[519,530,541,550,557,564,573,582],{"asin":520,"title":521,"brand":500,"imageUrl":522,"price":523,"rating":524,"reviews":525,"clickShare90":526,"clickShare360":527,"launchDate":528,"amazonUrl":529},"B089NJ5DDF","SpaLife Facial Mask Sheet Bundle - Pumpkin Ghost Bat - Halloween Character Mask Bundle - Face Masks for Skin Care - Moisturizing Sheet Face Masks - Skincare Pack for Women - Spa Beauty Masks","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F516gyCWHiwL.jpg",16.46,4.7,6257,0.3333,0.4819,"2020-06-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB089NJ5DDF",{"asin":531,"title":532,"brand":500,"imageUrl":533,"price":534,"rating":535,"reviews":536,"clickShare90":537,"clickShare360":538,"launchDate":539,"amazonUrl":540},"B0FNS3NPRG","SpaLife Beauty Halloween Face Mask Hauntingly Chic Bundle | Korean Facial Masks | Firming and Detoxifying Face Mask Set | Halloween Gifts for Women | Facial Sheet Masks | 8 Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Wos-VnC-L.jpg",10.97,4.6,37,0.2007,0.0954,"2025-08-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FNS3NPRG",{"asin":542,"title":543,"brand":503,"imageUrl":544,"price":545,"rating":546,"reviews":443,"clickShare90":504,"clickShare360":547,"launchDate":548,"amazonUrl":549},"B0C8BMP9YF","Saplaya Face Masks 6 Pack Scented Facemask Sheets Skin Care Mask Single Scent K-Beauty Natural Formula","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41mMPGj+iDL.jpg",7.82,4.5,0.1064,"2023-06-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C8BMP9YF",{"asin":551,"title":552,"brand":506,"imageUrl":553,"price":162,"rating":524,"reviews":185,"clickShare90":507,"clickShare360":554,"launchDate":555,"amazonUrl":556},"B0BW2D5SJV","ESW Beauty Pumpkin Spice Oat Milk Calming Plant-Based Milk Face Mask Pumpkin Extract for Dry Sensitive Skin Soothes Reduces Oil & Fights Breakouts","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41IneTGhkBL.jpg",0.1895,"2023-02-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BW2D5SJV",{"asin":558,"title":559,"brand":509,"imageUrl":560,"price":163,"rating":167,"reviews":167,"clickShare90":510,"clickShare360":561,"launchDate":562,"amazonUrl":563},"B0H3QQ1SDP","TONYMOLY Halloween Sheet Mask Set - 9 Pack Korean Skincare Face Masks with Witch Hazel Tea Tree Chamomile Oat Honey & Ceramides Boo Basket Stuffer & Halloween Party Favor Gift Set","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F519RGtG9qQL.jpg",0.0013,"2026-06-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0H3QQ1SDP",{"asin":565,"title":566,"brand":512,"imageUrl":567,"price":568,"rating":535,"reviews":569,"clickShare90":513,"clickShare360":570,"launchDate":571,"amazonUrl":572},"B0841Y4C76","SKIN1004 Witch Pack (1box - 8ea) | Creamy Mud Pack with Green Tea Water Calming Purifying Pore Care","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YJLjQQyWL.jpg",10.23,467,0.0941,"2020-01-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0841Y4C76",{"asin":574,"title":575,"brand":500,"imageUrl":576,"price":577,"rating":535,"reviews":578,"clickShare90":516,"clickShare360":579,"launchDate":580,"amazonUrl":581},"B0F1DLYCSN","SpaLife Beauty Halloween Hydrogel Under Eye Patches | Eye Patches for Dark Circles | Halloween Gifts for Women | Cooling Undereye Patches for Puffy Eyes with Niacinamide Charcoal & Tremella | 8 Pairs","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41KiQoz-cnL.jpg",19.76,92,0.0282,"2025-03-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F1DLYCSN",{"asin":583,"title":584,"brand":515,"imageUrl":585,"price":586,"rating":587,"reviews":195,"clickShare90":516,"clickShare360":588,"launchDate":589,"amazonUrl":590},"B0DCJY4M88","MONDSUB Skull face mask Hydrating and Soothing Facial Mask Enriched with Peptides Firm aging skin 8 packs-Spa Beauty Masks","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51s+H3S3g9L.jpg",15.98,4.3,0.0031,"2024-08-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DCJY4M88",{"love":592,"hate":620,"returnReasons":621},[593,599,603,608,613,616],{"topic":594,"percentOfMentions":595,"verbatims":596},"Value For Money",0.375,[597,598],"worth the buy","So worth it",{"topic":600,"percentOfMentions":165,"verbatims":601},"Gifting Purpose",[602],"Decent holiday gift bag stuffers",{"topic":604,"percentOfMentions":605,"verbatims":606},"Shape\u002FStyle",0.125,[607],"The esthetic is exactly what I was looking for",{"topic":609,"percentOfMentions":610,"verbatims":611},"Brightness\u002FShine\u002FGlow",0.0833,[612],"Her face looked super fresh, hydrated, and glowy",{"topic":614,"percentOfMentions":610,"verbatims":615},"Suitability Dry Skin",[612],{"topic":617,"percentOfMentions":610,"verbatims":618},"Smell",[619],"The first thing she said was how amazing they smell — which",[],[622,624,627,629,631],{"reason":623,"pct":526},"Leak-Proof",{"reason":625,"pct":626},"Functionality-Overall",0.16670000000000001,{"reason":628,"pct":626},"Advertised Vs Actual Product",{"reason":630,"pct":626},"Defective Material\u002FParts",{"reason":632,"pct":626},"Quality-Overall",[634,639,644,649,654,658,661],{"term":635,"volume":636,"growthQoq":637,"conversionRate":638},"halloween face mask skincare",27586,3.0714,0.0058,{"term":640,"volume":641,"growthQoq":642,"conversionRate":643},"fall face mask",7997,1.977,0.0039,{"term":645,"volume":646,"growthQoq":647,"conversionRate":648},"halloween facial mask",6825,4.5484,0.0523,{"term":650,"volume":651,"growthQoq":652,"conversionRate":653},"halloween sheet mask",4490,2.9677,0.0163,{"term":168,"volume":655,"growthQoq":656,"conversionRate":657},4496,4.7059,0.0412,{"term":659,"volume":660,"growthQoq":195,"conversionRate":167},"fall face masks skincare",4421,{"term":662,"volume":663,"growthQoq":664,"conversionRate":167},"halloween facial masks for women",2755,-0.75,[666,673,678,684,689,694],{"title":667,"href":668,"score":669,"verdict":670,"marketSize":671,"growth90":672},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":674,"href":675,"score":669,"verdict":670,"marketSize":676,"growth90":677},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":679,"href":680,"score":669,"verdict":681,"marketSize":682,"growth90":683},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":685,"href":686,"score":669,"verdict":670,"marketSize":687,"growth90":688},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":690,"href":691,"score":669,"verdict":681,"marketSize":692,"growth90":693},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":695,"href":696,"score":314,"verdict":670,"marketSize":697,"growth90":698},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",343682.32,1.1616]