---
title: "Halloween Eyelashes — $9K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/halloween-eyelashes"
last_updated: "2026-08-11T11:23:20.229Z"
locale: en
meta:
description: "Niche score 47/100 · $9K/yr market · 107K searches/yr · $8.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $9K/yr market · 107K searches/yr · $8.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Halloween Eyelashes — $9K/yr Amazon US Niche (2026) - Flapen"
---
# **halloween eyelashes**
**Skip it**
A small market ($9K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 47Conversion 13Competition 68Returns 87Price range 28Avg price 24Brand share 76Review moat 43Quality gap 65
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+17.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,204.6**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$2.69–$19.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$8.55**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$9K**
$9K/yr · 107K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, halloween eyelashes is a $9K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halloween eyelashes market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$17K–$21K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#1,468**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **77%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**59%**
Top 20: 97%
**Top-5 click share**
**44%**
Top 20: 89%
**Open market**
**35%**
- KISS18% - EMILYSTORES15% - Kiromiro11% - Losha9% - mikiwi6% - Zegaine6%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +17.7% search growth over the last 90 days.
18K13KSpike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 23.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/halloween-eyelashes/trend)
## **Top halloween eyelashes search terms**
- **halloween lashes**31K/yr+32.2%0.1% conv. - **halloween eyelashes**33K/yr+13.4%0.6% conv. - **costume lashes**7K/yr+27.9%1.9% conv. - **costume eyelashes**8K/yr-0.7%2.1% conv. - **clown lashes**5K/yr+11.8%1.4% conv. - **clown eyelashes**5K/yr-2.5%1.9% conv. - **halloween false eyelashes**4K/yr+41.8%0.0% conv. - **halloween lashes for women**6K/yr+7.4%0.0% conv. - **witch eyelashes**4K/yr+14.3%0.0% conv. - **eyelashes halloween**4K/yr-55.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/halloween-eyelashes/search-terms)
## **Top halloween eyelashes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3718%$74212%$1K16%$1K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EMILYSTORES Halloween False Eyelashes Dramatic Black Lashes with Dots for Yzma Costume Reusable 1Pair**EMILYSTORES**$9.95**4.6★26 rev](https://www.amazon.com/dp/B0DYJ8FCGY) [2**Glitter Lashes Dramatic False Eyelashes with Shinny Glitter Decorative Colored Lashes Glow in the Dark Faux Mink Eyelahses Cat Eye Strip Lashes Pack 7 Pairs**Kiromiro**$8.80**4.4★1,341 rev](https://www.amazon.com/dp/B0CCP33MGP) [3**Kiss Lash Drip False Eyelashes You Dew You 14mm Includes 1 Pair Of Lash Easy to Apply Reusable Lash Clusters**KISS**$3.87**4.4★1,295 rev](https://www.amazon.com/dp/B09H3NK3L9) [4**MIKIWI 25mm Lashes Dramatic 6D Faux Mink Lashes Fluffy Volume Eyelashes Thick Crossed Lashes Long Faux 25mm Mink Lashes (6D4-05)**mikiwi**$7.30**4.4★10,051 rev](https://www.amazon.com/dp/B07YHFDL45) [5**Zegaine Glitter Colored False Eyelashes Wispy 5 Pairs Dramatic Cat Eye Festival Lashes Pack 5 Styles**Zegaine**$7.53**4.1★348 rev](https://www.amazon.com/dp/B0BD73WQ5B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**25mm False Eyelashes Dramatic 8D Faux Mink Lashes Volume 7 styles Mixed Soft Wispy Fluffy Long Lashes for Halloween Cosplay**Sunniess Hair**$10.17**155 rev7mo ago](https://www.amazon.com/dp/B0G6M4W6KQ) [**Losha Lashes Spiky Manga Lashes Wet Look Dramatic False Eyelashes 10 Pairs D Curl Cat Eye Lashes Kit with Lash Glue and Lash Tweezers Cosplay Anime Fake Eyelashes (Daring)**Losha**$8.78**323 rev11mo ago](https://www.amazon.com/dp/B0FH3QNPBY) [**Ahrikiss Lashes Spiky Manga Lashes Anime False Eyelashes 8 Pairs Faux Mink Lashes Cosplay Thick Fake Eyelashes Soft Strip Lashes 8-16mm Wispy Fake Lashes Natural Look (Doll)**Ahrikiss**$7.32**332 rev11mo ago](https://www.amazon.com/dp/B0F47MNMSD) [**Kiss Halloween Eyelashes Pumpkin Potion 17mm Full Volume False Lashes with Orange Highlights & Stud Gem Stickers Reusable Strip Lashes No Damage To Natural Lashes Vegan & Cruelty-Free**KISS**$2.69**80 rev1y ago](https://www.amazon.com/dp/B0F9ZY9P4W) [**EMILYSTORES Halloween False Eyelashes Dramatic Black Lashes with Dots for Yzma Costume Reusable 1Pair**EMILYSTORES**$9.95**26 rev1y ago](https://www.amazon.com/dp/B0DYJ8FCGY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**25mm False Eyelashes Dramatic 8D Faux Mink Lashes Volume 7 styles Mixed Soft Wispy Fluffy Long Lashes for Halloween Cosplay**Sunniess Hair**$10.17**4.1★**▲ 1000%**](https://www.amazon.com/dp/B0G6M4W6KQ) [**Ahrikiss Lashes Spiky Manga Lashes Anime False Eyelashes 8 Pairs Faux Mink Lashes Cosplay Thick Fake Eyelashes Soft Strip Lashes 8-16mm Wispy Fake Lashes Natural Look (Doll)**Ahrikiss**$7.32**4.6★**▲ 424%**](https://www.amazon.com/dp/B0F47MNMSD) [**AUGENLI 10 Pairs Manga Lashes Natural Look Wispy Clusters 16mm Spiky Style Japanese Anime Cosplay Cat Eye Lashes Extension Makeup Faux Mink False Eyelashes (A0)**AUGENLI**$10.11**4.4★**▲ 396%**](https://www.amazon.com/dp/B0D2LLTL64) [**MUIIGOOD Colored Lash Extension Kit 120 Pcs DIY Lash Clusters Individual 14mm 16mm Mixed 6 Colors Soft False D Curl Eyelashes Rainbow Colorful Cluster Lashes Reusable Fluffy Lash for Women Girls**MUIIGOOD**$5.48**4.5★**▲ 313%**](https://www.amazon.com/dp/B0CY9C1D7B) [**Losha Lashes Spiky Manga Lashes Wet Look Dramatic False Eyelashes 10 Pairs D Curl Cat Eye Lashes Kit with Lash Glue and Lash Tweezers Cosplay Anime Fake Eyelashes (Daring)**Losha**$8.78**4.2★**▲ 278%**](https://www.amazon.com/dp/B0FH3QNPBY)
**~~View all trending →~~**
## **What buyers say about halloween eyelashes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**34%
*“Nice lash”*
**Value For Money**9%
*“Worth the”*
**Color**6%
*“the color is great”*
**Quality-Overall**6%
*“High Quality”*
**Ease Of Application**6%
*“Easy application”*
**Ease Of Use**5%
*“Easy to use”*
**Comfort-Overall**4%
*“comfortable”*
**Size-Overall**4%
*“They fit really well”*
**Durability**3%
*“They are super durable”*
**Weight Light**3%
*“These lashes are very lightweight”*
### **What buyers complain about **
**Size-Overall**14%
*“WAY too big”*
**Thickness**11%
*“The band is a little thicker than I prefer”*
**Quality-Overall**10%
*“Bad Quality”*
**Eyelash Quality**9%
*“Bad lashes”*
**Stiffness**4%
*“Also mostly stiff with some parts being stiff”*
**Durability**4%
*“Break easily”*
**Comfort-Overall**4%
*“arent too comfortable”*
**Adhesion/Stickiness**4%
*“Adhesive is crap”*
**Hard Feel**3%
*“Stiff & uncomfortable, like hard plastic”*
**Natural Ingredients**3%
*“Unnatural”*
### **Top return reasons **
**Size-Overall**28%
**Advertised Vs Actual Product**28%
**Eyelash Quality**14%
**Shape/Style**5%
**Adhesion/Stickiness**5%
**Quality-Overall**4%
**Color**2%
**Functionality-Overall**1%
**Material Quality**1%
**Thickness**1%
## **Common questions**
- **Is halloween eyelashes profitable to sell on Amazon United States?**
- The niche generates $9K/yr across 30 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +17.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the halloween eyelashes niche?**
- 23 brands and 50 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in halloween eyelashes?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.4%.
- **When does demand for halloween eyelashes peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 23.3× the quietest.
- **What does it cost to enter the halloween eyelashes niche?**
- Listings span $2.69–$19.86; the average listing price is $8.55 (sweet spot $15–$100). The average incumbent carries 2,205 reviews — the moat a new listing must climb.
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