---
title: "Halloween Chapstick — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/halloween-chapstick"
last_updated: "2026-08-11T09:49:11.298Z"
locale: en
meta:
description: "Niche score 52/100 · $53K/yr market · 202K searches/yr · $12.44 avg price. A small market ($53K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $53K/yr market · 202K searches/yr · $12.44 avg price. A small market ($53K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Halloween Chapstick — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **halloween chapstick**
**Worth a look**
Shows low returns (0.6%), but a small market ($53K/yr) keeps it on the watch list.
Market size 13Growth 95Conversion 27Competition 50Returns 97Price range 76Avg price 54Brand share 46Review moat 44Quality gap 23
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+113.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$4.03–$49.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.44**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,112.86**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$53K**
$53K/yr · 202K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, halloween chapstick is a $53K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halloween chapstick market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$100K–$124K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#1,785**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **28%**
- **Out of stock**
- **30.1%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **—flat
**Sellers**
**84**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 89%
**Open market**
**18%**
- ChapStick35% - Hempz21% - Lip Smacker12% - Burt's Bees5% - Dmsky5% - eos4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +113.9% search growth over the last 90 days.
15K10KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 58.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/halloween-chapstick/trend)
## **Top halloween chapstick search terms**
- **fall lip balm**25K/yr+147.7%0.5% conv. - **pumpkin lip balm**15K/yr+91.4%0.8% conv. - **halloween lip balm**37K/yr+94.7%0.6% conv. - **halloween chapstick**37K/yr+86.4%0.7% conv. - **halloween lip gloss**23K/yr+83.2%0.5% conv. - **fall chapstick**15K/yr+411.5%1.7% conv. - **pumpkin spice lip balm**10K/yr+88.6%2.9% conv. - **pumpkin chapstick**9K/yr+56.7%10.0% conv. - **pumpkin lip gloss**6K/yr+173.2%1.4% conv. - **pumpkin spice chapstick**5K/yr+70.3%7.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/halloween-chapstick/search-terms)
## **Top halloween chapstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$11K30%$16K40%$21K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chapstick Limited Edition Pumpkin Pie (Triple Pack)**ChapStick**$4.03**4.7★1,970 rev](https://www.amazon.com/dp/B08FF64YQC) [2**Hempz Spiced Pumpkin Pie Lip Balm Nourishing Lip Care Limited Edition Gloss .44 fl.oz.**Hempz**$6.91**4.6★87 rev](https://www.amazon.com/dp/B0FL1HRMVN) [3**ChapStick Limited Edition Pumpkin Pie 0.15 oz (Pack of 12)**ChapStick**$9.46**4.8★153 rev](https://www.amazon.com/dp/B01LYYKMQO) [4**Lip Smacker Squishmallows Moisturizing Lip Balm Fun Soft Squishy Collectible Top Blackberry Flavored Hydration - Aldous**Lip Smacker**$5.96**4.7★1,106 rev](https://www.amazon.com/dp/B0DQYSLCDZ) [5**Hempz Fall Lip Balm Limited Edition 2-Pack Pumpkin Spice and Peppermint Candy Cane Hydrating Lip Care for Men and Women .25 oz tube**Hempz**$11.13**4.6★239 rev](https://www.amazon.com/dp/B0FL1LMZRC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Pumpkin Pie**LANEIGE**$20.24**166 rev10mo ago](https://www.amazon.com/dp/B0F251BJ7W) [**Yopela 19 Pack Halloween Lip Balm Party Favors Lip Care Set with Vitamin E & Coconut Oil to Moisturize Repair Dry Chap Lips 18 Flavors Perfect for Trick-or-Treat Gifts or Goodie Bag Stuffers**Yopela**$10.06**3 rev10mo ago](https://www.amazon.com/dp/B0FPPR2BFN) [**Hempz Fall Faves Trio Lotion & Lip Balm Set Limited Holiday Run Moisturizing and Nourishing Gift Pack Travel Size**Hempz**$14.05**73 rev11mo ago](https://www.amazon.com/dp/B0FNGSSX3Z) [**ESW Beauty Vanilla Pumpkin Smoothie Lip Treatment Cozy Vanilla & Pumpkin Spice with Shea Butter & Vitamin E for Deep Hydration & Nourished Lips**ESW Beauty**$10.77**475 rev11mo ago](https://www.amazon.com/dp/B0FMXR8R4Y) [**Heigble 24 Pcs Halloween Party Decoration Ghost Lip Balms Bulk Baby Shower Party Favors for Guest Gift Set Travel Size Lip Balm Halloween Birthday Favors Decorations**Heigble**$16.37**8 rev11mo ago](https://www.amazon.com/dp/B0FMR62GXD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ESW Beauty Vanilla Pumpkin Smoothie Lip Treatment Cozy Vanilla & Pumpkin Spice with Shea Butter & Vitamin E for Deep Hydration & Nourished Lips**ESW Beauty**$10.77**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0FMXR8R4Y) [**Hempz Fall Faves Trio Lotion & Lip Balm Set Limited Holiday Run Moisturizing and Nourishing Gift Pack Travel Size**Hempz**$14.05**4.7★**▲ 465%**](https://www.amazon.com/dp/B0FNGSSX3Z) [**50 Pack Halloween Hand Cream Facial Mask and Lip Balm Set Bulk Halloween Gifts for Women Halloween Decorations Halloween Party Favors Halloween Basket Stuffers and Halloween Skincare**VESPRO**$49.63**4.2★**▲ 279%**](https://www.amazon.com/dp/B0FC67W9CW) [**DMSKY 60 Pcs Halloween Lip Balm Bulk Halloween Party Favors Bulk Halloween Goodie Bags Fillers for Trick or Treat**Dmsky**$19.20**4.9★**▲ 240%**](https://www.amazon.com/dp/B0FHKJWGFD) [**Hempz Fall Lip Balm Limited Edition 2-Pack Pumpkin Spice and Peppermint Candy Cane Hydrating Lip Care for Men and Women .25 oz tube**Hempz**$11.13**4.6★**▲ 231%**](https://www.amazon.com/dp/B0FL1LMZRC)
**~~View all trending →~~**
## **What buyers say about halloween chapstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**30%
*“Smells wonderful and feels very smooth”*
**Moist/Dry**12%
*“Amazing hydration”*
**Quality-Overall**10%
*“Good Chapstick product”*
**Value For Money**10%
*“Worth the money”*
**Advertised Vs Actual Product**6%
*“Just as pictured”*
**Soft Feel**5%
*“Goes on smooth”*
**Flavor**3%
*“nice flavors”*
**Color**3%
*“Great color”*
**Gifting Purpose**3%
*“Gift”*
**Durability**2%
*“Long lasting”*
### **What buyers complain about **
**Smell**28%
*“Its the horrible smell”*
**Moist/Dry**17%
*“Seems a bit dry as if it was an old product”*
**Value For Money**6%
*“Not Worth the Price”*
**Size-Overall**5%
*“Small”*
**Durability**4%
*“doesnt last or really doesnt do much”*
**Quality-Overall**4%
*“I would say it is not any better than the less expensive brands Ive tried before”*
**Color**4%
*“It does have a slight blue tint to it”*
**Defective Material/Parts**3%
*“Broken and not replaced for free”*
**Thickness**2%
*“Would like it a little thicker”*
**Allergies**2%
*“I wore this a couple times and when I woke up my lips were chapped and very dry and irritated”*
### **Top return reasons **
**Smell**33%
**Value For Money**9%
**Advertised Vs Actual Product**9%
**Size-Overall**8%
**Moist/Dry**7%
**Product Condition**6%
**Flavor**5%
**Defective Material/Parts**5%
**Color**4%
**Taste-Overall**2%
## **Common questions**
- **Is halloween chapstick profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 29 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +113.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the halloween chapstick niche?**
- 17 brands and 84 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in halloween chapstick?**
- Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 0.6%.
- **When does demand for halloween chapstick peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 58.1× the quietest.
- **What does it cost to enter the halloween chapstick niche?**
- Listings span $4.03–$49.63; the average listing price is $12.44 (sweet spot $15–$100). The average incumbent carries 2,113 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)