---
title: "Halloween Bows — $13K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/halloween-bows"
last_updated: "2026-08-11T12:13:37.121Z"
locale: en
meta:
description: "Niche score 48/100 · $13K/yr market · 222K searches/yr · $8.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $13K/yr market · 222K searches/yr · $8.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Halloween Bows — $13K/yr Amazon US Niche (2026) - Flapen"
---
# **halloween bows**
**Skip it**
Prices mostly outside the sweet spot ($5.93–$15.18) — this niche doesn't clear our bar today.
Market size 3Growth 83Conversion 9Competition 78Returns 41Price range 2Avg price 25Brand share 96Review moat 95Quality gap 23
**Brand share**
**Incredible****35%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****102.32**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+79.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$8.87**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$13K**
$13K/yr · 222K searches
**Price range**
**Bad****$5.93–$15.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, halloween bows is a $13K/yr Amazon United States market (222K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 48/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halloween bows market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$53K–$71K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#47,842**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **27.5%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **247 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**35%**
Top 20: 84%
**Top-5 click share**
**37%**
Top 20: 76%
**Open market**
**61%**
- YWAOAIJD14% - Heureppy7% - STGDAK5% - LSVOZ5% - Roffiy4% - Beleki4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +79.2% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 151.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/halloween-bows/trend)
## **Top halloween bows search terms**
- **halloween bows**53K/yr+86.4%0.7% conv. - **halloween hair bows**49K/yr+89.3%0.7% conv. - **halloween bow**35K/yr+75.1%0.7% conv. - **halloween hair bow**17K/yr+49.7%0.9% conv. - **halloween wreath bow**8K/yr+136.7%0.3% conv. - **halloween bows for girls**31K/yr+131.3%0.3% conv. - **halloween bows for wreaths**12K/yr-3.4%3.5% conv. - **halloween bows for crafts**4K/yr>1,000%0.0% conv. - **halloween hair bows for girls**8K/yr+63.3%2.5% conv. - **halloween ribbon bows**4K/yr-53.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/halloween-bows/search-terms)
## **Top halloween bows products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5368%$1K12%$2K16%$2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Halloween Silky Satin Hair Bows for Women Big Ribbon Bow Hair Clips for Girls Oversized Long Tail Hair Barrettes Cute Hair Accessories (Halloween purple)**YWAOAIJD**$10.86**4.6★176 rev](https://www.amazon.com/dp/B0DBKV3ZNX) [2**STGDAK Easter Hair Bows Ghost Pumpkin Bat Bow Clips Black Orange Purple Girls Bows Barrette Ribbon Bow Hairpin Cute Hair Accessories For Teens Toddler Girls Gift Women Party Costume Decor**STGDAK**$7.15**4.5★33 rev](https://www.amazon.com/dp/B0FNCV63JV) [3**2PCS Halloween Wreath Bows Halloween Decor Bows Ghost Boo Buffalo Plaid Burlap Linen Bows for Wreath Halloween Fabric Ribbon Bows for Home Party Indoor Outdoor Decoration Wreath Ornament Supplies**Heureppy**$9.38**4.7★55 rev](https://www.amazon.com/dp/B0B8Y2W16J) [4**Large Halloween Hair Bow Clips Black Spider Web Alligator Clips for Women & Girls | Gothic Bow Clips Hair Accessories with Long Tail for Thin & Thick Hair| Halloween Party Hair Decoration**Roffiy**$7.50**4.6★13 rev](https://www.amazon.com/dp/B0FLK8H291) [5**Halloween Ghost Hair Bows for Girls Glitter Pink Hair Clips Handmade Ribbon Bow Barrettes Metal Alligator Clips Fun Hair Accessories for Trick or Treat Holiday Festive Decor**Beleki**$7.83**4.6★44 rev](https://www.amazon.com/dp/B0FMGN9NSB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vickasi Halloween Black Stripes Wreath Bows for Front Door Orange Lace Ribbon Bowknot Holiday Bows Accessories for Wreath Thanksgiving Decorations**Vickasi**$15.18**33 rev10mo ago](https://www.amazon.com/dp/B0FR2RGVYG) [**JOICEE 12Pcs Halloween Wreath Bows 4 x 13inch Black Bat Bows Glitter Bow with Black White Buffalo Plaid Tails for Halloween Tree Wreath Decorations Home Front Door Indoor Outdoor Decor**JOICEE**$7.90**28 rev10mo ago](https://www.amazon.com/dp/B0FLP5TJVT) [**STGDAK Easter Hair Bows Ghost Pumpkin Bat Bow Clips Black Orange Purple Girls Bows Barrette Ribbon Bow Hairpin Cute Hair Accessories For Teens Toddler Girls Gift Women Party Costume Decor**STGDAK**$7.15**33 rev10mo ago](https://www.amazon.com/dp/B0FNCV63JV) [**FRUZJAY Skull Hair Bows Clips Halloween Skeleton Hair Bows Black Satin Hair Barrettes Hand Bones Hairpin Long Ponytail Ribbon Hair Clip Halloween Hair Accessories for Women Holiday Hair Decoration**FRUZJAY**$7.96**17 rev10mo ago](https://www.amazon.com/dp/B0FMK3TVV6) [**Halloween Ghost Hair Bows for Girls Glitter Pink Hair Clips Handmade Ribbon Bow Barrettes Metal Alligator Clips Fun Hair Accessories for Trick or Treat Holiday Festive Decor**Beleki**$7.83**44 rev11mo ago](https://www.amazon.com/dp/B0FMGN9NSB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vickasi Halloween Black Stripes Wreath Bows for Front Door Orange Lace Ribbon Bowknot Holiday Bows Accessories for Wreath Thanksgiving Decorations**Vickasi**$15.18**4.7★**▲ 847%**](https://www.amazon.com/dp/B0FR2RGVYG) [**Halloween Ghost Hair Bows for Girls Glitter Pink Hair Clips Handmade Ribbon Bow Barrettes Metal Alligator Clips Fun Hair Accessories for Trick or Treat Holiday Festive Decor**Beleki**$7.83**4.6★**▲ 582%**](https://www.amazon.com/dp/B0FMGN9NSB) [**Halloween Pumpkin Hair Bow Clips Girls Cute Glitter Hair Clips 3 Layers Sparkly Hair Accessories for Halloween Party White & Orange & Black**LSVOZ**$7.10**4.7★**▲ 570%**](https://www.amazon.com/dp/B0D9616D7T) [**FRUZJAY Skull Hair Bows Clips Halloween Skeleton Hair Bows Black Satin Hair Barrettes Hand Bones Hairpin Long Ponytail Ribbon Hair Clip Halloween Hair Accessories for Women Holiday Hair Decoration**FRUZJAY**$7.96**4.6★**▲ 528%**](https://www.amazon.com/dp/B0FMK3TVV6) [**Halloween Bow Hair Clips Colorful Grosgrain Ribbon Hairpins Lovely Pumpkin Hair Accessories Halloween Orange Black**melyde**$8.06**4.7★**▲ 364%**](https://www.amazon.com/dp/B0FKMLNX9W)
**~~View all trending →~~**
## **What buyers say about halloween bows**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Cute quality bows”*
**Size-Overall**25%
*“fits perfectly and stays still”*
**Shape/Style**11%
*“very stylish”*
**Suitability Curly Hair**11%
*“Adorable hair bows”*
**Advertised Vs Actual Product**6%
*“Looks just like the pictures”*
**Durability**6%
*“They seem to stay in just fine”*
**Color**3%
*“Really nice color and the glitter”*
**Brightness/Shine/Glow**3%
*“very sparkly”*
### **What buyers complain about **
**Size-Overall**25%
*“Bigger than I excepted”*
**Quality-Overall**25%
*“cheap”*
### **Top return reasons **
**Size-Overall**35%
**Advertised Vs Actual Product**27%
**Color**15%
**Quality-Overall**8%
**Suitability Long Hair**8%
**Defective Material/Parts**4%
**Design-Overall**4%
**Suitability Short Hair**4%
## **Common questions**
- **Is halloween bows profitable to sell on Amazon United States?**
- The niche generates $13K/yr across 34 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is +79.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the halloween bows niche?**
- 30 brands and 33 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 35% of demand.
- **What do buyers complain about in halloween bows?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall. The return rate is 3.7%.
- **When does demand for halloween bows peak?**
- Demand peaks in Sep–Oct; the busiest month runs 151.5× the quietest.
- **What does it cost to enter the halloween bows niche?**
- Listings span $5.93–$15.18; the average listing price is $8.87 (sweet spot $15–$100). The average incumbent carries 102 reviews — the moat a new listing must climb.
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