---
title: "Search terms — half lashes - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/half-lashes/search-terms"
last_updated: "2026-08-11T03:32:36.077Z"
locale: en
meta:
  description: "Niche score 57/100 · $285K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $285K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — half lashes - Flapen"
---

# **half lashes**

**Worth a look**

Shows no brand lock-in (top 5 brands take 55% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 28Conversion 68Competition 76Returns 78Price range 28Avg price 25Brand share 80Review moat 25Quality gap 76

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$285K**

$285K/yr · 520K searches

**Growth**

**Okay****+2.6%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$4.38–$19.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****4,044.13**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$8.99**

avg listing price — sweet spot $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms