---
title: "Hair Tie Holder — $93K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hair-tie-holder"
last_updated: "2026-08-11T14:12:27.452Z"
locale: en
meta:
description: "Niche score 49/100 · $93K/yr market · 351K searches/yr · $9.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $93K/yr market · 351K searches/yr · $9.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hair Tie Holder — $93K/yr Amazon US Niche (2026) - Flapen"
---
# **hair tie holder**
**Skip it**
Soft demand (-13.3% this quarter) — this niche doesn't clear our bar today.
Market size 23Growth 18Conversion 33Competition 74Returns 97Price range 23Avg price 33Brand share 86Review moat 37Quality gap 50
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,781.49**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.95**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$93K**
$93K/yr · 351K searches
**Price range**
**Bad****$3.43–$18.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-13.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, hair tie holder is a $93K/yr Amazon United States market (351K searches/yr). The top 5 brands hold 49% of demand. Verdict: Skip it — 49/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair tie holder market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$100K–$124K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#1,228**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**34 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**49%**
Top 20: 90%
**Top-5 click share**
**40%**
Top 20: 82%
**Open market**
**46%**
- OAOLEER11% - SCUNDA11% - ByKen Jewelry10% - Mkono9% - QUPIVA7% - Suneerplay5%
## **Demand & seasonality**
Weekly Amazon search volume, last 79 weeks — -13.3% search growth over the last 90 days.
6K4KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hair-tie-holder/trend)
## **Top hair tie holder search terms**
- **hair tie holder**112K/yr-9.4%1.7% conv. - **scrunchie holder**108K/yr-18.1%3.4% conv. - **scrunchie organizer**35K/yr-13.3%2.9% conv. - **scrunchie storage**12K/yr-21.2%2.4% conv. - **rubber band holder**11K/yr-7.8%0.6% conv. - **scrunchies holder**9K/yr+0.5%2.9% conv. - **hair ties holder**9K/yr-10.7%1.9% conv. - **container for hair ties**4K/yr+70.3%0.8% conv. - **scrunchies organizer**6K/yr-22.7%2.5% conv. - **hair scrunchie organizer**6K/yr-22.9%1.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hair-tie-holder/search-terms)
## **Top hair tie holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$8K12%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ByKen 2PcS Acrylic Scrunchie Holder Organizer Hair Ties Holder for Bathroom Clear Hair Accessories Bowknot Organizer Room Decor for Girls(8.7 inches high)**ByKen Jewelry**$9.58**4.7★3,795 rev](https://www.amazon.com/dp/B0915131R4) [2**SCUNDA 2-Tier Hair Tie Organizer Modern Scrunchies Storage Tower Holds 50-70 Hair Accessories Claw Clip Holder Fashion Countertop Display Stand for Women & Girls(Natural)**SCUNDA**$9.78**4.6★139 rev](https://www.amazon.com/dp/B0DRXSQG4S) [3**Mkono Scrunchies Holder Stand Hair Accessories Organizer Gold White Metal Scrunchies Tower Hold 25 - 35 Scrunchies Modern Vertical Hair Tie Organizer for Girls White**Mkono**$9.84**4.7★906 rev](https://www.amazon.com/dp/B097RCPJN4) [4**QUPIVA 4pcs Headband Holder Stand Scrunchie Organizer Girls Hair Accessories Organizer Storage for Headband Hairband Hair Ties Clear Glitter Adhesive Scrunchy Holder**QUPIVA**$6.70**4.3★998 rev](https://www.amazon.com/dp/B09X3GFKND) [5**Suneerplay 3-Tiers Scrunchie Holder Stand Acrylic Hair Ties Organizer Clear HairBands Tower HairElastics Storage Hairs Accessories Organizer Scrunchie Display for Women and Girls**Suneerplay**$6.19**4.6★385 rev](https://www.amazon.com/dp/B0CMXD4RT3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NEWLOOP Scrunchie Holder for Women - Triple Storage 3 Rotating Rods 6-Arm Hair Accessory Organizer with Jewelry Tray Wood & Metal Collection Holder Gift for Loved Ones Natural**NEWLOOP**$9.33**10 rev4mo ago](https://www.amazon.com/dp/B0GFNBW7HW) [**SCUNDA Headband Holder Stand Adhesive Scrunchie Organizer Rack - Wall Mounted for Bathroom Vanity Dresser Wood & Metal Design for Hair Accessories Storage (White)**SCUNDA**$9.84**18 rev7mo ago](https://www.amazon.com/dp/B0G5MZFTSX) [**neotidy Hair Accessories Organizer with Hair Brush Holder Rotating Hair Tie Product Organizer for Girls 3-Tier Makeup Brush Holder for Clips Bows & Brushes (Pink 3-Tier)**neotidy**$14.96**70 rev8mo ago](https://www.amazon.com/dp/B0FY2SBPZ1) [**Gsbnjuy 2 Pcs Scrunchie Holder Stand Hair Tie Organizer Vertical 15-20 Scrunchies Hairs Accessories Organizer Display Scrunchy Wood Hair Tie Holder Storage for Women Bathroom Bedroom Decor**Gsbnjuy**$5.87**26 rev8mo ago](https://www.amazon.com/dp/B0FS7GCNH5) [**Oaoleer Scrunchies Holder Hanger Hair Tie Organizer Hair Accessories Hair Bow Clips Organizer for Girls Women (White)**OAOLEER**$8.93**30 rev11mo ago](https://www.amazon.com/dp/B0FM28NDY2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Coolrunner 6 Pcs Anti-Slip Elastic Shirt Sleeve Holders Metal Armbands for Band Stretch Garters (Black One Size)**Coolrunner**$7.01**4.1★**▲ 361%**](https://www.amazon.com/dp/B0DZXCX1JG) [**NEWLOOP Scrunchie Holder for Women - Triple Storage 3 Rotating Rods 6-Arm Hair Accessory Organizer with Jewelry Tray Wood & Metal Collection Holder Gift for Loved Ones Natural**NEWLOOP**$9.33**4.4★**▲ 326%**](https://www.amazon.com/dp/B0GFNBW7HW) [**neotidy Hair Accessories Organizer with Hair Brush Holder Rotating Hair Tie Product Organizer for Girls 3-Tier Makeup Brush Holder for Clips Bows & Brushes (Pink 3-Tier)**neotidy**$14.96**4.4★**▲ 242%**](https://www.amazon.com/dp/B0FY2SBPZ1) [**SCUNDA Headband Holder Stand Adhesive Scrunchie Organizer Rack - Wall Mounted for Bathroom Vanity Dresser Wood & Metal Design for Hair Accessories Storage (White)**SCUNDA**$9.84**4.6★**▲ 195%**](https://www.amazon.com/dp/B0G5MZFTSX) [**Gsbnjuy 2 Pcs Scrunchie Holder Stand Hair Tie Organizer Vertical 15-20 Scrunchies Hairs Accessories Organizer Display Scrunchy Wood Hair Tie Holder Storage for Women Bathroom Bedroom Decor**Gsbnjuy**$5.87**4.1★**▲ 87%**](https://www.amazon.com/dp/B0FS7GCNH5)
**~~View all trending →~~**
## **What buyers say about hair tie holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Good quality, as described and arrived quickly”*
**Value For Money**10%
*“Can't beat the price”*
**Advertised Vs Actual Product**9%
*“As described”*
**Ease Of Use**7%
*“Easy to use”*
**Durability**6%
*“Never break”*
**Size-Overall**5%
*“Perfect fit”*
**Organizing Capabilities**5%
*“Good for organizing things”*
**Hair Styling**5%
*“Reliable ponytail holder”*
**Stretchability/Expandability/Elasticity**4%
*“Sturdy comfortable stretchable”*
**Storage Capacity**4%
*“Storage capacity is perfect for my needs”*
### **What buyers complain about **
**Size-Overall**21%
*“Too small”*
**Stretchability/Expandability/Elasticity**10%
*“They do not have much stretch to them”*
**Quality-Overall**7%
*“Poor quality control”*
**Durability**7%
*“Break apart”*
**Adhesion/Stickiness**4%
*“The problem is that there's no adhesive pad”*
**Value For Money**3%
*“What an absolute waste of money”*
**Thickness**3%
*“They are in fact not the thicker”*
**Functionality-Overall**3%
*“Won't work”*
**Suitability Short Hair**3%
*“Not for Super Thick Hair”*
**Hair Related**3%
*“sadly each time Ive used them theyve pulled my hair”*
### **Top return reasons **
**Size-Overall**52%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Material Quality**5%
**Defective Material/Parts**5%
**Dispensing Mechanism**3%
**Suitability Long Hair**3%
**Value For Money**2%
**Stretchability/Expandability/Elasticity**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is hair tie holder profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 43 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the hair tie holder niche?**
- 34 brands and 54 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in hair tie holder?**
- Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Quality-Overall. The return rate is 0.6%.
- **When does demand for hair tie holder peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the hair tie holder niche?**
- Listings span $3.43–$18.54; the average listing price is $9.95 (sweet spot $15–$100). The average incumbent carries 2,781 reviews — the moat a new listing must climb.
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