[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-hair-smoother":3,"research-sidebar-rollups":901},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":53,"baselines":92,"demand":97,"seasonality":403,"brandShare":416,"products":438,"feedback":686,"searchTerms":844,"related":868,"lastUpdated":36},"ee5b8c3a73b994632f1050c5faac60ba","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":38,"sellerCount":39,"signals":40,"avgBsr":42,"pageQuality":43,"unitsSoldMin":44,"unitsSoldAvgMin":43,"unitsSoldAvgMax":45,"revenueMin":46,"revenueMax":47,"avgBrandAgeMonths":48,"avgSellerAgeDays":49,"top20ClickShare":50,"top20BrandShare":51,"primePct":52,"oosRate":43},76588,76609,1.1434,0.0252,0.0546,0.3915,0.5262,4.48,15800,18.31,6.42,49.11,46,4000,0.9348,0.0087,6,"hair smoother","hair-smoother","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fhair-smoother","Creams & Lotions","2026-07-14T12:47:14.814158+00:00",26,25,141,[41],"no_dominant_brand",35,0,3000,100,54930,73240,80,137,0.7827,0.9563,1,{"score":54,"verdict":55,"components":56},56,"watch",[57,62,65,69,72,75,78,82,85,88],{"key":58,"score":59,"weight":60,"raw":61},"marketSize",19,0.15,76588.01,{"key":63,"score":64,"weight":60,"raw":18},"growth",28,{"key":66,"score":67,"weight":68,"raw":19},"conversion",62,0.1,{"key":70,"score":71,"weight":60,"raw":20},"competition",76,{"key":73,"score":74,"weight":68,"raw":21},"brandShare",82,{"key":76,"score":77,"weight":68,"raw":22},"qualityGap",45,{"key":79,"score":59,"weight":80,"raw":81},"reviewMoat",0.05,15800.46,{"key":83,"score":84,"weight":68,"raw":30},"returns",96,{"key":86,"score":87,"weight":80,"raw":24},"avgPrice",83,{"key":89,"score":90,"weight":80,"raw":91},"priceRange",79,0.7990161630358398,{"avgRating":93,"medianPrice":94,"medianReturnRate":95,"nichesTracked":96},4.42,24.38,0.0215,115062,{"points":98,"droppedPartialWeek":402},[99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147,150,153,156,159,162,165,168,171,174,177,180,183,186,189,192,195,198,201,204,207,210,213,216,219,222,225,228,231,234,237,240,243,246,249,252,255,258,260,263,266,269,272,274,277,279,282,285,288,291,293,296,298,301,304,306,309,312,315,318,321,324,327,330,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,382,385,387,390,393,396,399],{"week":100,"volume":101},"2024-07-21",2369,{"week":103,"volume":104},"2024-07-28",1645,{"week":106,"volume":107},"2024-08-04",1758,{"week":109,"volume":110},"2024-08-11",1987,{"week":112,"volume":113},"2024-08-18",1777,{"week":115,"volume":116},"2024-08-25",1864,{"week":118,"volume":119},"2024-09-01",1797,{"week":121,"volume":122},"2024-09-08",1785,{"week":124,"volume":125},"2024-09-15",1711,{"week":127,"volume":128},"2024-09-22",1640,{"week":130,"volume":131},"2024-09-29",1556,{"week":133,"volume":134},"2024-10-06",1618,{"week":136,"volume":137},"2024-10-13",2013,{"week":139,"volume":140},"2024-10-20",1284,{"week":142,"volume":143},"2024-10-27",1491,{"week":145,"volume":146},"2024-11-03",1291,{"week":148,"volume":149},"2024-11-10",1543,{"week":151,"volume":152},"2024-11-17",1339,{"week":154,"volume":155},"2024-11-24",1192,{"week":157,"volume":158},"2024-12-01",1422,{"week":160,"volume":161},"2024-12-08",1241,{"week":163,"volume":164},"2024-12-15",1210,{"week":166,"volume":167},"2024-12-22",1367,{"week":169,"volume":170},"2024-12-29",1070,{"week":172,"volume":173},"2025-01-05",1403,{"week":175,"volume":176},"2025-01-12",1386,{"week":178,"volume":179},"2025-01-19",1235,{"week":181,"volume":182},"2025-01-26",1139,{"week":184,"volume":185},"2025-02-02",1279,{"week":187,"volume":188},"2025-02-09",1440,{"week":190,"volume":191},"2025-02-16",1342,{"week":193,"volume":194},"2025-02-23",1408,{"week":196,"volume":197},"2025-03-02",1453,{"week":199,"volume":200},"2025-03-09",1498,{"week":202,"volume":203},"2025-03-16",1357,{"week":205,"volume":206},"2025-03-23",1232,{"week":208,"volume":209},"2025-03-30",1509,{"week":211,"volume":212},"2025-04-06",1629,{"week":214,"volume":215},"2025-04-13",1614,{"week":217,"volume":218},"2025-04-20",1306,{"week":220,"volume":221},"2025-04-27",1800,{"week":223,"volume":224},"2025-05-04",1616,{"week":226,"volume":227},"2025-05-11",1730,{"week":229,"volume":230},"2025-05-18",1750,{"week":232,"volume":233},"2025-05-25",1409,{"week":235,"volume":236},"2025-06-01",1533,{"week":238,"volume":239},"2025-06-08",1615,{"week":241,"volume":242},"2025-06-15",1477,{"week":244,"volume":245},"2025-06-22",1604,{"week":247,"volume":248},"2025-06-29",1484,{"week":250,"volume":251},"2025-07-06",1435,{"week":253,"volume":254},"2025-07-13",2558,{"week":256,"volume":257},"2025-07-20",1469,{"week":259,"volume":125},"2025-07-27",{"week":261,"volume":262},"2025-08-03",1596,{"week":264,"volume":265},"2025-08-10",1564,{"week":267,"volume":268},"2025-08-17",1743,{"week":270,"volume":271},"2025-08-24",1595,{"week":273,"volume":149},"2025-08-31",{"week":275,"volume":276},"2025-09-07",1558,{"week":278,"volume":158},"2025-09-14",{"week":280,"volume":281},"2025-09-21",1678,{"week":283,"volume":284},"2025-09-28",1647,{"week":286,"volume":287},"2025-10-05",1589,{"week":289,"volume":290},"2025-10-12",1859,{"week":292,"volume":265},"2025-10-19",{"week":294,"volume":295},"2025-10-26",1478,{"week":297,"volume":212},"2025-11-02",{"week":299,"volume":300},"2025-11-09",1499,{"week":302,"volume":303},"2025-11-16",1464,{"week":305,"volume":265},"2025-11-23",{"week":307,"volume":308},"2025-11-30",1834,{"week":310,"volume":311},"2025-12-07",1643,{"week":313,"volume":314},"2025-12-14",1406,{"week":316,"volume":317},"2025-12-21",1424,{"week":319,"volume":320},"2025-12-28",1345,{"week":322,"volume":323},"2026-01-04",1524,{"week":325,"volume":326},"2026-01-11",1443,{"week":328,"volume":329},"2026-01-18",1463,{"week":331,"volume":209},"2026-01-25",{"week":333,"volume":334},"2026-02-01",1222,{"week":336,"volume":337},"2026-02-08",1372,{"week":339,"volume":340},"2026-02-15",1380,{"week":342,"volume":343},"2026-02-22",1405,{"week":345,"volume":346},"2026-03-01",1538,{"week":348,"volume":349},"2026-03-08",1302,{"week":351,"volume":352},"2026-03-15",1259,{"week":354,"volume":355},"2026-03-22",1264,{"week":357,"volume":358},"2026-03-29",1242,{"week":360,"volume":361},"2026-04-05",1413,{"week":363,"volume":364},"2026-04-12",1317,{"week":366,"volume":367},"2026-04-19",1455,{"week":369,"volume":370},"2026-04-26",1182,{"week":372,"volume":373},"2026-05-03",1356,{"week":375,"volume":376},"2026-05-10",1516,{"week":378,"volume":379},"2026-05-17",1340,{"week":381,"volume":314},"2026-05-24",{"week":383,"volume":384},"2026-05-31",1448,{"week":386,"volume":194},"2026-06-07",{"week":388,"volume":389},"2026-06-14",1292,{"week":391,"volume":392},"2026-06-21",1270,{"week":394,"volume":395},"2026-06-28",2128,{"week":397,"volume":398},"2026-07-05",1105,{"week":400,"volume":401},"2026-07-12",1226,false,[404,405,406,407,408,409,410,411,412,413,414,415],0.9203290396633081,0.8992730519066445,0.9055069506440505,0.971228159673511,1.000002834105627,1.0176876532188355,1.1206096161203927,1.1367654352477716,1.0901217248366846,1.0690473153934446,0.9840864969037396,0.893672859187462,{"top":417,"otherBrandCount":436,"otherClickShare":437},[418,421,424,427,430,433],{"brand":419,"clickShare":420},"Garnier",0.1385,{"brand":422,"clickShare":423},"Moroccanoil",0.1171,{"brand":425,"clickShare":426},"Olaplex",0.1116,{"brand":428,"clickShare":429},"COLOR WOW",0.08629999999999999,{"brand":431,"clickShare":432},"TIGI",0.0724,{"brand":434,"clickShare":435},"Marc Anthony",0.0499,20,0.42420000000000013,[439,450,461,470,480,491,500,511,522,533,543,553,564,575,586,595,606,616,626,636,647,656,667,676],{"asin":440,"title":441,"brand":422,"imageUrl":442,"price":443,"rating":444,"reviews":445,"clickShare90":446,"clickShare360":447,"launchDate":448,"amazonUrl":449},"B017UYDYUG","Moroccanoil Smoothing Lotion 2.53 Fl. Oz.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21qFhPdMgAL.jpg",15.92,4.6,11729,0.0996,0.103,"2015-11-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB017UYDYUG",{"asin":451,"title":452,"brand":425,"imageUrl":453,"price":454,"rating":455,"reviews":456,"clickShare90":457,"clickShare360":458,"launchDate":459,"amazonUrl":460},"B07PW4MTHV","Olaplex N. 6 Bond Smoother: Leave-In Styling Treatment | Smooths Conditions & Strengthens | Frizz Control for Up to 72 Hours | For Coily Curly Straight and Wavy 100 mL \u002F 3.3 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41wHWhq63GL.jpg",27.24,4.7,54201,0.097,0.1004,"2019-03-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07PW4MTHV",{"asin":462,"title":463,"brand":431,"imageUrl":464,"price":465,"rating":455,"reviews":466,"clickShare90":432,"clickShare360":467,"launchDate":468,"amazonUrl":469},"B08X8MTQWF","TIGI Bed Head After Party Super Smoothing Cream Anti Frizz Hair Styling Product Humidity Protection for Frizzy Dull or Coarse Hair 3.38 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31DNe8KrfsL.jpg",14.05,3972,0.0798,"2018-08-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08X8MTQWF",{"asin":471,"title":472,"brand":419,"imageUrl":473,"price":474,"rating":444,"reviews":475,"clickShare90":476,"clickShare360":477,"launchDate":478,"amazonUrl":479},"B006J44BSI","Garnier Fructis Sleek & Shine Anti-Frizz Hair Serum for Frizzy Dry Hair Leave-In Argan Oil Infused Formula with Up to 72HRs of Frizz Control Smooths Flyaways & Boosts Hair Shine 5.1 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F418S53UEmtL.jpg",6.81,44462,0.069,0.0638,"2011-10-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB006J44BSI",{"asin":481,"title":482,"brand":419,"imageUrl":483,"price":484,"rating":485,"reviews":486,"clickShare90":487,"clickShare360":488,"launchDate":489,"amazonUrl":490},"B0FZXP16VH","Garnier Fructis Diamond Sleek Hair Shine Spray Up to 100-Hour Frizz Control Heat Protectant up to 450F with Vegan Keratin Smoothing Complex and Argan Oil for Frizzy Dry Dull Hair 4.6 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31UpSDkIfTL.jpg",7.74,4.4,998,0.0533,0.0156,"2026-01-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FZXP16VH",{"asin":492,"title":493,"brand":434,"imageUrl":494,"price":495,"rating":496,"reviews":497,"clickShare90":435,"clickShare360":80,"launchDate":498,"amazonUrl":499},"B0DT7QJSJR","Marc Anthony Anti-Frizz Shield Ultimate Blowout Spray - 6.7 Oz (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31wI+yJu5hL.jpg",9.86,4.5,5631,"2025-01-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DT7QJSJR",{"asin":501,"title":502,"brand":503,"imageUrl":504,"price":505,"rating":444,"reviews":506,"clickShare90":507,"clickShare360":508,"launchDate":509,"amazonUrl":510},"B09P8FYJJL","Bare Anatomy Ultra Smoothing Hair Serum Powered By Carbohydrate Complex & Niacinamide | Serum for Smooth & Shiny Hair | For Dry & Frizzy Hair | Women & Men | 100 ml","Bare Anatomy","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31lHkebUlOL.jpg",10.33,2027,0.0371,0.0125,"2022-06-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09P8FYJJL",{"asin":512,"title":513,"brand":514,"imageUrl":515,"price":516,"rating":496,"reviews":517,"clickShare90":518,"clickShare360":519,"launchDate":520,"amazonUrl":521},"B0G4NNX48Q","John Frieda Frizz Ease Secret Weapon Touch-Up Creme for Frizzy Hair Anti-Frizz Smoothing Cream with Avocado Oil 4 fl oz","John Frieda","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31vGtOmdaQL.jpg",8.74,11254,0.0366,0.0121,"2025-12-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G4NNX48Q",{"asin":523,"title":524,"brand":428,"imageUrl":525,"price":526,"rating":527,"reviews":528,"clickShare90":529,"clickShare360":530,"launchDate":531,"amazonUrl":532},"B07FJ783ZG","COLOR WOW Dream Coat Supernatural Spray 1.7 fl oz Keep Your Hair Frizz-Free and Shiny No Matter the Weather with Award-Winning Anti-Humidity Spray","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F312S7cO2b5L.jpg",12.76,4.3,109689,0.0358,0.02,"2018-07-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07FJ783ZG",{"asin":534,"title":535,"brand":536,"imageUrl":537,"price":538,"rating":496,"reviews":539,"clickShare90":540,"clickShare360":541,"launchDate":489,"amazonUrl":542},"B0FWKX1QMC","LOreal Paris Elvive Glycolic + Gloss High Shine Leave-In Hair Serum Smooths Dull Porous Hair Into High-Shine Glossy Hair 4.4 Fl Oz","L'Oreal Paris","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31uEEJhImQL.jpg",7.75,1034,0.0332,0.0093,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FWKX1QMC",{"asin":544,"title":545,"brand":546,"imageUrl":547,"price":548,"rating":496,"reviews":549,"clickShare90":550,"clickShare360":551,"launchDate":151,"amazonUrl":552},"B0DB6DMK2Z","TRESemm Hydrating & Detangling Cream Serum Lamellar Gloss Ultra Shine Up to 72H 5.7 Fl Oz","TRESemmé","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61ab3-cCh0L.jpg",7.12,1187,0.0296,0.016,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DB6DMK2Z",{"asin":554,"title":555,"brand":556,"imageUrl":557,"price":558,"rating":455,"reviews":559,"clickShare90":560,"clickShare360":561,"launchDate":562,"amazonUrl":563},"B001797W40","BioSilk Silk Therapy Original Reconstructing Treatment For Adding Shine & Helping Prevent Split Ends Sulfate Paraben & Cruelty-Free 5.64 Oz","BioSilk","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ZcEIvnKDL.jpg",16.75,16496,0.0267,0.0432,"2006-11-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB001797W40",{"asin":565,"title":566,"brand":567,"imageUrl":568,"price":569,"rating":444,"reviews":570,"clickShare90":571,"clickShare360":572,"launchDate":573,"amazonUrl":574},"B07H38WX8C","amika velveteen dream smoothing balm | tames frizzy hair styling cream with heat protection & UV filters","Amika","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31SubwIZuLL.jpg",29.65,2480,0.0251,0.0305,"2018-09-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07H38WX8C",{"asin":576,"title":577,"brand":578,"imageUrl":579,"price":580,"rating":455,"reviews":581,"clickShare90":582,"clickShare360":583,"launchDate":584,"amazonUrl":585},"B0DHLR2TJM","DAE Cactus Fruit 3-In-1 Styling Cream & Taming Wand - Tame Flyaways Smooth Frizz Style Edges (0.6 oz.)","DAE","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31dYojQ7nRL.jpg",19.21,1876,0.0199,0.0202,"2024-09-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DHLR2TJM",{"asin":587,"title":588,"brand":428,"imageUrl":589,"price":590,"rating":527,"reviews":528,"clickShare90":591,"clickShare360":592,"launchDate":593,"amazonUrl":594},"B073CWSQ51","COLOR WOW Dream Coat Supernatural Spray Anti-Humidity Frizz Control and Heat Protectant for Glassy Shiny Hair","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41lIHxirIkL.jpg",24.41,0.0191,0.0763,"2017-06-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB073CWSQ51",{"asin":596,"title":597,"brand":598,"imageUrl":599,"price":600,"rating":485,"reviews":601,"clickShare90":602,"clickShare360":603,"launchDate":604,"amazonUrl":605},"B0CV9B56J7","OUAI Anti Frizz Cream - Moisturizing Hair Cream with Frizz Control & Heat Protection - Provides Lasting Hydration with Jackfruit & Beetroot Extract - Paraben Phthalate & Sulfate Free (6 oz)","OUAI","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F217+kNMPRbL.jpg",28.96,1824,0.0178,0.0141,"2024-02-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CV9B56J7",{"asin":607,"title":608,"brand":609,"imageUrl":610,"price":611,"rating":496,"reviews":612,"clickShare90":602,"clickShare360":613,"launchDate":614,"amazonUrl":615},"B07PJ5ZXG2","Kenra Professional Smoothing Blowout Lotion 14 | Up To 4 Days Without Frizz | Enhances Smoothness & Manageability Of A Blowout | Thermal Protection | Medium To Coarse Hair | 10.1 fl. Oz","Kenra","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21lslM5+rYL.jpg",19.61,2452,0.0265,"2019-03-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07PJ5ZXG2",{"asin":617,"title":618,"brand":425,"imageUrl":619,"price":620,"rating":455,"reviews":621,"clickShare90":622,"clickShare360":623,"launchDate":624,"amazonUrl":625},"B07VR1NDSQ","Olaplex No. 7 Bonding Oil Concentrated High Shine Oil Heat Protectant Visibly Smooths & Softens Hair Added Color Vibrancy Up to 72 Hour Frizz Control For All Hair Types 1 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41gaK3FL9GL.jpg",27.36,60789,0.0146,0.0169,"2019-07-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07VR1NDSQ",{"asin":627,"title":628,"brand":428,"imageUrl":629,"price":630,"rating":631,"reviews":632,"clickShare90":603,"clickShare360":633,"launchDate":634,"amazonUrl":635},"B00G187CP6","COLOR WOW One Minute Transformation Nourishing Styling Cream for Instant Frizz Control and Smoother Hair","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31belqXvyyL.jpg",22.68,4.1,18811,0.0361,"2004-02-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00G187CP6",{"asin":637,"title":638,"brand":639,"imageUrl":640,"price":641,"rating":485,"reviews":642,"clickShare90":643,"clickShare360":644,"launchDate":645,"amazonUrl":646},"B011IVFVTO","KERAGEN - Brazilian Smoothing Keratin Hair Treatment Blowout Straightening System for Dry and Damaged Hair - Forte Sulfate Free - Eliminates Curls and Frizz Medium to Coarse Hair (16 Oz)","KERAGEN","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F314+vZLmf-L.jpg",40.66,2400,0.0139,0.0098,"2015-07-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB011IVFVTO",{"asin":648,"title":649,"brand":578,"imageUrl":650,"price":651,"rating":455,"reviews":652,"clickShare90":653,"clickShare360":623,"launchDate":654,"amazonUrl":655},"B0BLWTQ7JC","DAE Cactus Fruit 3-In-1 Styling Cream - Smooth Styles Prep Shiny Blowouts Defines Curls (5 oz.)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31jMkcol7VL.jpg",28.12,3753,0.0136,"2022-11-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BLWTQ7JC",{"asin":657,"title":658,"brand":659,"imageUrl":660,"price":661,"rating":485,"reviews":662,"clickShare90":663,"clickShare360":664,"launchDate":665,"amazonUrl":666},"B0FWMYS1LZ","Nexxus Styling Cream MVP Styler Hybrid Multitasking Hair Cream Powered by MVP Multi-Verse Polymers 6 oz","Nexxus","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21+zenUu6rL.jpg",13.21,223,0.0123,0.0042,"2025-12-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FWMYS1LZ",{"asin":668,"title":669,"brand":422,"imageUrl":670,"price":671,"rating":444,"reviews":445,"clickShare90":672,"clickShare360":673,"launchDate":674,"amazonUrl":675},"B00LMQVB9K","Moroccanoil Smoothing Lotion 10.2 Fl. Oz.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ISoJwcBoL.jpg",35.05,0.012,0.0237,"2014-07-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00LMQVB9K",{"asin":677,"title":678,"brand":428,"imageUrl":679,"price":680,"rating":485,"reviews":681,"clickShare90":682,"clickShare360":683,"launchDate":684,"amazonUrl":685},"B0C5L7MZZG","COLOR WOW Extra Strength Dream Coat Ultra-Moisturizing Anti-Humidity Treatment with Heat Protectant for Glassy Frizz-Prone Hair","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F315-feT8YuL.jpg",27.54,9895,0.0115,0.0045,"2023-06-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C5L7MZZG",{"love":687,"hate":758,"returnReasons":823},[688,695,702,709,716,723,730,737,744,751],{"topic":689,"percentOfMentions":690,"verbatims":691},"Smell",0.16219999999999998,[692,693,694],"Light scent","Amazing smell","sweet smell",{"topic":696,"percentOfMentions":697,"verbatims":698},"Quality-Overall",0.11560000000000001,[699,700,701],"Excellent Product","Excellent quality and exactly as described","The bottle itself is nice quality",{"topic":703,"percentOfMentions":704,"verbatims":705},"Soft Feel",0.09480000000000001,[706,707,708],"My hair is soft","Leaves hair soft","Keeps hair smooth",{"topic":710,"percentOfMentions":711,"verbatims":712},"Suitability Curly Hair",0.0674,[713,714,715],"naturally curly hair","Great product for frizzy hair","Great for curly hair",{"topic":717,"percentOfMentions":718,"verbatims":719},"Hair Styling",0.049800000000000004,[720,721,722],"Styling your hair","This product allows me to enjoy my curls","WOW has made straightening my hair a breeze",{"topic":724,"percentOfMentions":725,"verbatims":726},"Value For Money",0.048,[727,728,729],"is affordable","much cheaper","Decent Price",{"topic":731,"percentOfMentions":732,"verbatims":733},"Brightness\u002FShine\u002FGlow",0.044000000000000004,[734,735,736],"adds shine","Adds shine","Soft and shiny",{"topic":738,"percentOfMentions":739,"verbatims":740},"Suitability Straight Hair",0.0374,[741,742,743],"I have fine straight hair","Works great on straighten, sleek hair","helps straighten my hair",{"topic":745,"percentOfMentions":746,"verbatims":747},"Moist\u002FDry",0.0334,[748,749,750],"Very Hydrating","Very hydrating","Dries fast",{"topic":752,"percentOfMentions":753,"verbatims":754},"Hair Growth",0.0294,[755,756,757],"Improves hair health","It makes my hair so soft and smooth","Effective for my hair",[759,766,773,780,786,791,797,802,809,816],{"topic":760,"percentOfMentions":761,"verbatims":762},"Hair Related",0.0885,[763,764,765],"creams that make my hair hard","Simply it didnt hold hair in place","Makes my hair feel hard",{"topic":767,"percentOfMentions":768,"verbatims":769},"Functionality-Overall",0.0782,[770,771,772],"Did Not Work","No effective","it never worked",{"topic":774,"percentOfMentions":775,"verbatims":776},"Oily\u002FGreasy",0.07490000000000001,[777,778,779],"Greasy feeling","Very greasy","leaves hair greasy",{"topic":689,"percentOfMentions":781,"verbatims":782},0.0747,[783,784,785],"HATE the smell","smells like coconut","Strong smell",{"topic":724,"percentOfMentions":787,"verbatims":788},0.0575,[789,789,790],"It is expensive","Expensive",{"topic":745,"percentOfMentions":792,"verbatims":793},0.045899999999999996,[794,795,796],"Def not moisturizing","Getting too dry","It is dry",{"topic":710,"percentOfMentions":798,"verbatims":799},0.044800000000000006,[800,801,801],"not good for curly hair","Not for frizzy hair",{"topic":803,"percentOfMentions":804,"verbatims":805},"Suitability Short Hair",0.0382,[806,807,808],"Didnt work on my Hair","Did not work in my hair","Didnt work well for my very short hair",{"topic":810,"percentOfMentions":811,"verbatims":812},"Adhesion\u002FStickiness",0.0333,[813,814,815],"Wasn't expecting it to feel tacky like glue","However, the product is not as sticky as its advertised","causing sticking feeling",{"topic":817,"percentOfMentions":818,"verbatims":819},"Advertised Vs Actual Product",0.0246,[820,821,822],"False advertising","False advertisement","NOT AS DESCRIBED",[824,826,828,830,831,833,836,838,840,842],{"reason":767,"pct":825},0.14529999999999998,{"reason":817,"pct":827},0.1131,{"reason":689,"pct":829},0.0799,{"reason":774,"pct":781},{"reason":803,"pct":832},0.073,{"reason":834,"pct":835},"Size-Overall",0.0536,{"reason":724,"pct":837},0.051500000000000004,{"reason":810,"pct":839},0.0426,{"reason":738,"pct":841},0.0341,{"reason":710,"pct":843},0.030299999999999997,[845,849,854,858,863],{"term":32,"volume":846,"growthQoq":847,"conversionRate":848},19965,0.0961,0.044,{"term":850,"volume":851,"growthQoq":852,"conversionRate":853},"smoothing hair products",25406,-0.2183,0.0359,{"term":855,"volume":856,"growthQoq":857,"conversionRate":739},"hair smoothing",13572,0.1403,{"term":859,"volume":860,"growthQoq":861,"conversionRate":862},"smooth hair products",11111,0.19,0.029,{"term":864,"volume":865,"growthQoq":866,"conversionRate":867},"smooth hair",6555,0.1922,0.0277,[869,875,880,886,891,896],{"title":870,"href":871,"score":872,"verdict":55,"marketSize":873,"growth90":874},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,654049.07,0.9588,{"title":876,"href":877,"score":872,"verdict":55,"marketSize":878,"growth90":879},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":881,"href":882,"score":872,"verdict":883,"marketSize":884,"growth90":885},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":887,"href":888,"score":872,"verdict":55,"marketSize":889,"growth90":890},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":892,"href":893,"score":872,"verdict":883,"marketSize":894,"growth90":895},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":897,"href":898,"score":71,"verdict":55,"marketSize":899,"growth90":900},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",343682.32,1.1616,[902,909,912,919,926,933,940,947,954,961,968,975,982,989,996,1003,1010,1017,1024,1031],{"nodeId":903,"label":904,"slug":905,"href":906,"nichesTracked":907,"marketSizeTotal":908},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":910,"marketSizeTotal":911},10978,8129370268,{"nodeId":913,"label":914,"slug":915,"href":916,"nichesTracked":917,"marketSizeTotal":918},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":920,"label":921,"slug":922,"href":923,"nichesTracked":924,"marketSizeTotal":925},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":927,"label":928,"slug":929,"href":930,"nichesTracked":931,"marketSizeTotal":932},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":934,"label":935,"slug":936,"href":937,"nichesTracked":938,"marketSizeTotal":939},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":941,"label":942,"slug":943,"href":944,"nichesTracked":945,"marketSizeTotal":946},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":948,"label":949,"slug":950,"href":951,"nichesTracked":952,"marketSizeTotal":953},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":955,"label":956,"slug":957,"href":958,"nichesTracked":959,"marketSizeTotal":960},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":962,"label":963,"slug":964,"href":965,"nichesTracked":966,"marketSizeTotal":967},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":969,"label":970,"slug":971,"href":972,"nichesTracked":973,"marketSizeTotal":974},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":976,"label":977,"slug":978,"href":979,"nichesTracked":980,"marketSizeTotal":981},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":983,"label":984,"slug":985,"href":986,"nichesTracked":987,"marketSizeTotal":988},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":990,"label":991,"slug":992,"href":993,"nichesTracked":994,"marketSizeTotal":995},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":997,"label":998,"slug":999,"href":1000,"nichesTracked":1001,"marketSizeTotal":1002},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":1004,"label":1005,"slug":1006,"href":1007,"nichesTracked":1008,"marketSizeTotal":1009},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":1011,"label":1012,"slug":1013,"href":1014,"nichesTracked":1015,"marketSizeTotal":1016},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":1018,"label":1019,"slug":1020,"href":1021,"nichesTracked":1022,"marketSizeTotal":1023},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":1025,"label":1026,"slug":1027,"href":1028,"nichesTracked":1029,"marketSizeTotal":1030},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":1032,"label":1033,"slug":1034,"href":1035,"nichesTracked":1036,"marketSizeTotal":1037},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]