[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-hair-smoother":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":190,"baselines":229,"demand":234,"seasonality":540,"brandShare":553,"products":575,"feedback":823,"searchTerms":981,"related":1005,"lastUpdated":173},"ee5b8c3a73b994632f1050c5faac60ba","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":164,"unitsSoldMax":165,"sponsoredPct":166,"returnRate":167,"successfulLaunches360":168,"newProducts360":168,"amazonNicheId":145,"title":169,"slug":170,"href":171,"leafCategoryName":172,"scrapedAt":173,"brandCount":174,"brandCountYearAgo":175,"sellerCount":176,"signals":177,"avgBsr":179,"pageQuality":180,"unitsSoldMin":181,"unitsSoldAvgMin":180,"unitsSoldAvgMax":182,"revenueMin":183,"revenueMax":184,"avgBrandAgeMonths":185,"avgSellerAgeDays":186,"top20ClickShare":187,"top20BrandShare":188,"primePct":189,"oosRate":180},76588,76609,1.1434,0.0252,0.0546,0.3915,0.5262,4.48,15800,18.31,6.42,49.11,46,4000,0.9348,0.0087,6,"hair smoother","hair-smoother","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fhair-smoother","Creams & Lotions","2026-07-14T12:47:14.814158+00:00",26,25,141,[178],"no_dominant_brand",35,0,3000,100,54930,73240,80,137,0.7827,0.9563,1,{"score":191,"verdict":192,"components":193},56,"watch",[194,199,202,206,209,212,215,219,222,225],{"key":195,"score":196,"weight":197,"raw":198},"marketSize",19,0.15,76588.01,{"key":200,"score":201,"weight":197,"raw":155},"growth",28,{"key":203,"score":204,"weight":205,"raw":156},"conversion",62,0.1,{"key":207,"score":208,"weight":197,"raw":157},"competition",76,{"key":210,"score":211,"weight":205,"raw":158},"brandShare",82,{"key":213,"score":214,"weight":205,"raw":159},"qualityGap",45,{"key":216,"score":196,"weight":217,"raw":218},"reviewMoat",0.05,15800.46,{"key":220,"score":221,"weight":205,"raw":167},"returns",96,{"key":223,"score":224,"weight":217,"raw":161},"avgPrice",83,{"key":226,"score":227,"weight":217,"raw":228},"priceRange",79,0.7990161630358398,{"avgRating":230,"medianPrice":231,"medianReturnRate":232,"nichesTracked":233},4.42,24.38,0.0215,115062,{"points":235,"droppedPartialWeek":539},[236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,397,400,403,406,409,411,414,416,419,422,425,428,430,433,435,438,441,443,446,449,452,455,458,461,464,467,469,472,475,478,481,484,487,490,493,496,499,502,505,508,511,514,517,519,522,524,527,530,533,536],{"week":237,"volume":238},"2024-07-21",2369,{"week":240,"volume":241},"2024-07-28",1645,{"week":243,"volume":244},"2024-08-04",1758,{"week":246,"volume":247},"2024-08-11",1987,{"week":249,"volume":250},"2024-08-18",1777,{"week":252,"volume":253},"2024-08-25",1864,{"week":255,"volume":256},"2024-09-01",1797,{"week":258,"volume":259},"2024-09-08",1785,{"week":261,"volume":262},"2024-09-15",1711,{"week":264,"volume":265},"2024-09-22",1640,{"week":267,"volume":268},"2024-09-29",1556,{"week":270,"volume":271},"2024-10-06",1618,{"week":273,"volume":274},"2024-10-13",2013,{"week":276,"volume":277},"2024-10-20",1284,{"week":279,"volume":280},"2024-10-27",1491,{"week":282,"volume":283},"2024-11-03",1291,{"week":285,"volume":286},"2024-11-10",1543,{"week":288,"volume":289},"2024-11-17",1339,{"week":291,"volume":292},"2024-11-24",1192,{"week":294,"volume":295},"2024-12-01",1422,{"week":297,"volume":298},"2024-12-08",1241,{"week":300,"volume":301},"2024-12-15",1210,{"week":303,"volume":304},"2024-12-22",1367,{"week":306,"volume":307},"2024-12-29",1070,{"week":309,"volume":310},"2025-01-05",1403,{"week":312,"volume":313},"2025-01-12",1386,{"week":315,"volume":316},"2025-01-19",1235,{"week":318,"volume":319},"2025-01-26",1139,{"week":321,"volume":322},"2025-02-02",1279,{"week":324,"volume":325},"2025-02-09",1440,{"week":327,"volume":328},"2025-02-16",1342,{"week":330,"volume":331},"2025-02-23",1408,{"week":333,"volume":334},"2025-03-02",1453,{"week":336,"volume":337},"2025-03-09",1498,{"week":339,"volume":340},"2025-03-16",1357,{"week":342,"volume":343},"2025-03-23",1232,{"week":345,"volume":346},"2025-03-30",1509,{"week":348,"volume":349},"2025-04-06",1629,{"week":351,"volume":352},"2025-04-13",1614,{"week":354,"volume":355},"2025-04-20",1306,{"week":357,"volume":358},"2025-04-27",1800,{"week":360,"volume":361},"2025-05-04",1616,{"week":363,"volume":364},"2025-05-11",1730,{"week":366,"volume":367},"2025-05-18",1750,{"week":369,"volume":370},"2025-05-25",1409,{"week":372,"volume":373},"2025-06-01",1533,{"week":375,"volume":376},"2025-06-08",1615,{"week":378,"volume":379},"2025-06-15",1477,{"week":381,"volume":382},"2025-06-22",1604,{"week":384,"volume":385},"2025-06-29",1484,{"week":387,"volume":388},"2025-07-06",1435,{"week":390,"volume":391},"2025-07-13",2558,{"week":393,"volume":394},"2025-07-20",1469,{"week":396,"volume":262},"2025-07-27",{"week":398,"volume":399},"2025-08-03",1596,{"week":401,"volume":402},"2025-08-10",1564,{"week":404,"volume":405},"2025-08-17",1743,{"week":407,"volume":408},"2025-08-24",1595,{"week":410,"volume":286},"2025-08-31",{"week":412,"volume":413},"2025-09-07",1558,{"week":415,"volume":295},"2025-09-14",{"week":417,"volume":418},"2025-09-21",1678,{"week":420,"volume":421},"2025-09-28",1647,{"week":423,"volume":424},"2025-10-05",1589,{"week":426,"volume":427},"2025-10-12",1859,{"week":429,"volume":402},"2025-10-19",{"week":431,"volume":432},"2025-10-26",1478,{"week":434,"volume":349},"2025-11-02",{"week":436,"volume":437},"2025-11-09",1499,{"week":439,"volume":440},"2025-11-16",1464,{"week":442,"volume":402},"2025-11-23",{"week":444,"volume":445},"2025-11-30",1834,{"week":447,"volume":448},"2025-12-07",1643,{"week":450,"volume":451},"2025-12-14",1406,{"week":453,"volume":454},"2025-12-21",1424,{"week":456,"volume":457},"2025-12-28",1345,{"week":459,"volume":460},"2026-01-04",1524,{"week":462,"volume":463},"2026-01-11",1443,{"week":465,"volume":466},"2026-01-18",1463,{"week":468,"volume":346},"2026-01-25",{"week":470,"volume":471},"2026-02-01",1222,{"week":473,"volume":474},"2026-02-08",1372,{"week":476,"volume":477},"2026-02-15",1380,{"week":479,"volume":480},"2026-02-22",1405,{"week":482,"volume":483},"2026-03-01",1538,{"week":485,"volume":486},"2026-03-08",1302,{"week":488,"volume":489},"2026-03-15",1259,{"week":491,"volume":492},"2026-03-22",1264,{"week":494,"volume":495},"2026-03-29",1242,{"week":497,"volume":498},"2026-04-05",1413,{"week":500,"volume":501},"2026-04-12",1317,{"week":503,"volume":504},"2026-04-19",1455,{"week":506,"volume":507},"2026-04-26",1182,{"week":509,"volume":510},"2026-05-03",1356,{"week":512,"volume":513},"2026-05-10",1516,{"week":515,"volume":516},"2026-05-17",1340,{"week":518,"volume":451},"2026-05-24",{"week":520,"volume":521},"2026-05-31",1448,{"week":523,"volume":331},"2026-06-07",{"week":525,"volume":526},"2026-06-14",1292,{"week":528,"volume":529},"2026-06-21",1270,{"week":531,"volume":532},"2026-06-28",2128,{"week":534,"volume":535},"2026-07-05",1105,{"week":537,"volume":538},"2026-07-12",1226,false,[541,542,543,544,545,546,547,548,549,550,551,552],0.9203290396633081,0.8992730519066445,0.9055069506440505,0.971228159673511,1.000002834105627,1.0176876532188355,1.1206096161203927,1.1367654352477716,1.0901217248366846,1.0690473153934446,0.9840864969037396,0.893672859187462,{"top":554,"otherBrandCount":573,"otherClickShare":574},[555,558,561,564,567,570],{"brand":556,"clickShare":557},"Garnier",0.1385,{"brand":559,"clickShare":560},"Moroccanoil",0.1171,{"brand":562,"clickShare":563},"Olaplex",0.1116,{"brand":565,"clickShare":566},"COLOR WOW",0.08629999999999999,{"brand":568,"clickShare":569},"TIGI",0.0724,{"brand":571,"clickShare":572},"Marc Anthony",0.0499,20,0.42420000000000013,[576,587,598,607,617,628,637,648,659,670,680,690,701,712,723,732,743,753,763,773,784,793,804,813],{"asin":577,"title":578,"brand":559,"imageUrl":579,"price":580,"rating":581,"reviews":582,"clickShare90":583,"clickShare360":584,"launchDate":585,"amazonUrl":586},"B017UYDYUG","Moroccanoil Smoothing Lotion 2.53 Fl. Oz.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21qFhPdMgAL.jpg",15.92,4.6,11729,0.0996,0.103,"2015-11-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB017UYDYUG",{"asin":588,"title":589,"brand":562,"imageUrl":590,"price":591,"rating":592,"reviews":593,"clickShare90":594,"clickShare360":595,"launchDate":596,"amazonUrl":597},"B07PW4MTHV","Olaplex N. 6 Bond Smoother: Leave-In Styling Treatment | Smooths Conditions & Strengthens | Frizz Control for Up to 72 Hours | For Coily Curly Straight and Wavy 100 mL \u002F 3.3 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41wHWhq63GL.jpg",27.24,4.7,54201,0.097,0.1004,"2019-03-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07PW4MTHV",{"asin":599,"title":600,"brand":568,"imageUrl":601,"price":602,"rating":592,"reviews":603,"clickShare90":569,"clickShare360":604,"launchDate":605,"amazonUrl":606},"B08X8MTQWF","TIGI Bed Head After Party Super Smoothing Cream Anti Frizz Hair Styling Product Humidity Protection for Frizzy Dull or Coarse Hair 3.38 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31DNe8KrfsL.jpg",14.05,3972,0.0798,"2018-08-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08X8MTQWF",{"asin":608,"title":609,"brand":556,"imageUrl":610,"price":611,"rating":581,"reviews":612,"clickShare90":613,"clickShare360":614,"launchDate":615,"amazonUrl":616},"B006J44BSI","Garnier Fructis Sleek & Shine Anti-Frizz Hair Serum for Frizzy Dry Hair Leave-In Argan Oil Infused Formula with Up to 72HRs of Frizz Control Smooths Flyaways & Boosts Hair Shine 5.1 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F418S53UEmtL.jpg",6.81,44462,0.069,0.0638,"2011-10-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB006J44BSI",{"asin":618,"title":619,"brand":556,"imageUrl":620,"price":621,"rating":622,"reviews":623,"clickShare90":624,"clickShare360":625,"launchDate":626,"amazonUrl":627},"B0FZXP16VH","Garnier Fructis Diamond Sleek Hair Shine Spray Up to 100-Hour Frizz Control Heat Protectant up to 450F with Vegan Keratin Smoothing Complex and Argan Oil for Frizzy Dry Dull Hair 4.6 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31UpSDkIfTL.jpg",7.74,4.4,998,0.0533,0.0156,"2026-01-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FZXP16VH",{"asin":629,"title":630,"brand":571,"imageUrl":631,"price":632,"rating":633,"reviews":634,"clickShare90":572,"clickShare360":217,"launchDate":635,"amazonUrl":636},"B0DT7QJSJR","Marc Anthony Anti-Frizz Shield Ultimate Blowout Spray - 6.7 Oz (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31wI+yJu5hL.jpg",9.86,4.5,5631,"2025-01-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DT7QJSJR",{"asin":638,"title":639,"brand":640,"imageUrl":641,"price":642,"rating":581,"reviews":643,"clickShare90":644,"clickShare360":645,"launchDate":646,"amazonUrl":647},"B09P8FYJJL","Bare Anatomy Ultra Smoothing Hair Serum Powered By Carbohydrate Complex & Niacinamide | Serum for Smooth & Shiny Hair | For Dry & Frizzy Hair | Women & Men | 100 ml","Bare Anatomy","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31lHkebUlOL.jpg",10.33,2027,0.0371,0.0125,"2022-06-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09P8FYJJL",{"asin":649,"title":650,"brand":651,"imageUrl":652,"price":653,"rating":633,"reviews":654,"clickShare90":655,"clickShare360":656,"launchDate":657,"amazonUrl":658},"B0G4NNX48Q","John Frieda Frizz Ease Secret Weapon Touch-Up Creme for Frizzy Hair Anti-Frizz Smoothing Cream with Avocado Oil 4 fl oz","John Frieda","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31vGtOmdaQL.jpg",8.74,11254,0.0366,0.0121,"2025-12-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G4NNX48Q",{"asin":660,"title":661,"brand":565,"imageUrl":662,"price":663,"rating":664,"reviews":665,"clickShare90":666,"clickShare360":667,"launchDate":668,"amazonUrl":669},"B07FJ783ZG","COLOR WOW Dream Coat Supernatural Spray 1.7 fl oz Keep Your Hair Frizz-Free and Shiny No Matter the Weather with Award-Winning Anti-Humidity Spray","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F312S7cO2b5L.jpg",12.76,4.3,109689,0.0358,0.02,"2018-07-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07FJ783ZG",{"asin":671,"title":672,"brand":673,"imageUrl":674,"price":675,"rating":633,"reviews":676,"clickShare90":677,"clickShare360":678,"launchDate":626,"amazonUrl":679},"B0FWKX1QMC","LOreal Paris Elvive Glycolic + Gloss High Shine Leave-In Hair Serum Smooths Dull Porous Hair Into High-Shine Glossy Hair 4.4 Fl Oz","L'Oreal Paris","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31uEEJhImQL.jpg",7.75,1034,0.0332,0.0093,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FWKX1QMC",{"asin":681,"title":682,"brand":683,"imageUrl":684,"price":685,"rating":633,"reviews":686,"clickShare90":687,"clickShare360":688,"launchDate":288,"amazonUrl":689},"B0DB6DMK2Z","TRESemm Hydrating & Detangling Cream Serum Lamellar Gloss Ultra Shine Up to 72H 5.7 Fl Oz","TRESemmé","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61ab3-cCh0L.jpg",7.12,1187,0.0296,0.016,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DB6DMK2Z",{"asin":691,"title":692,"brand":693,"imageUrl":694,"price":695,"rating":592,"reviews":696,"clickShare90":697,"clickShare360":698,"launchDate":699,"amazonUrl":700},"B001797W40","BioSilk Silk Therapy Original Reconstructing Treatment For Adding Shine & Helping Prevent Split Ends Sulfate Paraben & Cruelty-Free 5.64 Oz","BioSilk","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ZcEIvnKDL.jpg",16.75,16496,0.0267,0.0432,"2006-11-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB001797W40",{"asin":702,"title":703,"brand":704,"imageUrl":705,"price":706,"rating":581,"reviews":707,"clickShare90":708,"clickShare360":709,"launchDate":710,"amazonUrl":711},"B07H38WX8C","amika velveteen dream smoothing balm | tames frizzy hair styling cream with heat protection & UV filters","Amika","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31SubwIZuLL.jpg",29.65,2480,0.0251,0.0305,"2018-09-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07H38WX8C",{"asin":713,"title":714,"brand":715,"imageUrl":716,"price":717,"rating":592,"reviews":718,"clickShare90":719,"clickShare360":720,"launchDate":721,"amazonUrl":722},"B0DHLR2TJM","DAE Cactus Fruit 3-In-1 Styling Cream & Taming Wand - Tame Flyaways Smooth Frizz Style Edges (0.6 oz.)","DAE","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31dYojQ7nRL.jpg",19.21,1876,0.0199,0.0202,"2024-09-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DHLR2TJM",{"asin":724,"title":725,"brand":565,"imageUrl":726,"price":727,"rating":664,"reviews":665,"clickShare90":728,"clickShare360":729,"launchDate":730,"amazonUrl":731},"B073CWSQ51","COLOR WOW Dream Coat Supernatural Spray Anti-Humidity Frizz Control and Heat Protectant for Glassy Shiny Hair","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41lIHxirIkL.jpg",24.41,0.0191,0.0763,"2017-06-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB073CWSQ51",{"asin":733,"title":734,"brand":735,"imageUrl":736,"price":737,"rating":622,"reviews":738,"clickShare90":739,"clickShare360":740,"launchDate":741,"amazonUrl":742},"B0CV9B56J7","OUAI Anti Frizz Cream - Moisturizing Hair Cream with Frizz Control & Heat Protection - Provides Lasting Hydration with Jackfruit & Beetroot Extract - Paraben Phthalate & Sulfate Free (6 oz)","OUAI","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F217+kNMPRbL.jpg",28.96,1824,0.0178,0.0141,"2024-02-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CV9B56J7",{"asin":744,"title":745,"brand":746,"imageUrl":747,"price":748,"rating":633,"reviews":749,"clickShare90":739,"clickShare360":750,"launchDate":751,"amazonUrl":752},"B07PJ5ZXG2","Kenra Professional Smoothing Blowout Lotion 14 | Up To 4 Days Without Frizz | Enhances Smoothness & Manageability Of A Blowout | Thermal Protection | Medium To Coarse Hair | 10.1 fl. Oz","Kenra","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21lslM5+rYL.jpg",19.61,2452,0.0265,"2019-03-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07PJ5ZXG2",{"asin":754,"title":755,"brand":562,"imageUrl":756,"price":757,"rating":592,"reviews":758,"clickShare90":759,"clickShare360":760,"launchDate":761,"amazonUrl":762},"B07VR1NDSQ","Olaplex No. 7 Bonding Oil Concentrated High Shine Oil Heat Protectant Visibly Smooths & Softens Hair Added Color Vibrancy Up to 72 Hour Frizz Control For All Hair Types 1 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41gaK3FL9GL.jpg",27.36,60789,0.0146,0.0169,"2019-07-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07VR1NDSQ",{"asin":764,"title":765,"brand":565,"imageUrl":766,"price":767,"rating":768,"reviews":769,"clickShare90":740,"clickShare360":770,"launchDate":771,"amazonUrl":772},"B00G187CP6","COLOR WOW One Minute Transformation Nourishing Styling Cream for Instant Frizz Control and Smoother Hair","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31belqXvyyL.jpg",22.68,4.1,18811,0.0361,"2004-02-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00G187CP6",{"asin":774,"title":775,"brand":776,"imageUrl":777,"price":778,"rating":622,"reviews":779,"clickShare90":780,"clickShare360":781,"launchDate":782,"amazonUrl":783},"B011IVFVTO","KERAGEN - Brazilian Smoothing Keratin Hair Treatment Blowout Straightening System for Dry and Damaged Hair - Forte Sulfate Free - Eliminates Curls and Frizz Medium to Coarse Hair (16 Oz)","KERAGEN","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F314+vZLmf-L.jpg",40.66,2400,0.0139,0.0098,"2015-07-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB011IVFVTO",{"asin":785,"title":786,"brand":715,"imageUrl":787,"price":788,"rating":592,"reviews":789,"clickShare90":790,"clickShare360":760,"launchDate":791,"amazonUrl":792},"B0BLWTQ7JC","DAE Cactus Fruit 3-In-1 Styling Cream - Smooth Styles Prep Shiny Blowouts Defines Curls (5 oz.)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31jMkcol7VL.jpg",28.12,3753,0.0136,"2022-11-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BLWTQ7JC",{"asin":794,"title":795,"brand":796,"imageUrl":797,"price":798,"rating":622,"reviews":799,"clickShare90":800,"clickShare360":801,"launchDate":802,"amazonUrl":803},"B0FWMYS1LZ","Nexxus Styling Cream MVP Styler Hybrid Multitasking Hair Cream Powered by MVP Multi-Verse Polymers 6 oz","Nexxus","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21+zenUu6rL.jpg",13.21,223,0.0123,0.0042,"2025-12-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FWMYS1LZ",{"asin":805,"title":806,"brand":559,"imageUrl":807,"price":808,"rating":581,"reviews":582,"clickShare90":809,"clickShare360":810,"launchDate":811,"amazonUrl":812},"B00LMQVB9K","Moroccanoil Smoothing Lotion 10.2 Fl. Oz.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ISoJwcBoL.jpg",35.05,0.012,0.0237,"2014-07-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00LMQVB9K",{"asin":814,"title":815,"brand":565,"imageUrl":816,"price":817,"rating":622,"reviews":818,"clickShare90":819,"clickShare360":820,"launchDate":821,"amazonUrl":822},"B0C5L7MZZG","COLOR WOW Extra Strength Dream Coat Ultra-Moisturizing Anti-Humidity Treatment with Heat Protectant for Glassy Frizz-Prone Hair","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F315-feT8YuL.jpg",27.54,9895,0.0115,0.0045,"2023-06-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C5L7MZZG",{"love":824,"hate":895,"returnReasons":960},[825,832,839,846,853,860,867,874,881,888],{"topic":826,"percentOfMentions":827,"verbatims":828},"Smell",0.16219999999999998,[829,830,831],"Light scent","Amazing smell","sweet smell",{"topic":833,"percentOfMentions":834,"verbatims":835},"Quality-Overall",0.11560000000000001,[836,837,838],"Excellent Product","Excellent quality and exactly as described","The bottle itself is nice quality",{"topic":840,"percentOfMentions":841,"verbatims":842},"Soft Feel",0.09480000000000001,[843,844,845],"My hair is soft","Leaves hair soft","Keeps hair smooth",{"topic":847,"percentOfMentions":848,"verbatims":849},"Suitability Curly Hair",0.0674,[850,851,852],"naturally curly hair","Great product for frizzy hair","Great for curly hair",{"topic":854,"percentOfMentions":855,"verbatims":856},"Hair Styling",0.049800000000000004,[857,858,859],"Styling your hair","This product allows me to enjoy my curls","WOW has made straightening my hair a breeze",{"topic":861,"percentOfMentions":862,"verbatims":863},"Value For Money",0.048,[864,865,866],"is affordable","much cheaper","Decent Price",{"topic":868,"percentOfMentions":869,"verbatims":870},"Brightness\u002FShine\u002FGlow",0.044000000000000004,[871,872,873],"adds shine","Adds shine","Soft and shiny",{"topic":875,"percentOfMentions":876,"verbatims":877},"Suitability Straight Hair",0.0374,[878,879,880],"I have fine straight hair","Works great on straighten, sleek hair","helps straighten my hair",{"topic":882,"percentOfMentions":883,"verbatims":884},"Moist\u002FDry",0.0334,[885,886,887],"Very Hydrating","Very hydrating","Dries fast",{"topic":889,"percentOfMentions":890,"verbatims":891},"Hair Growth",0.0294,[892,893,894],"Improves hair health","It makes my hair so soft and smooth","Effective for my hair",[896,903,910,917,923,928,934,939,946,953],{"topic":897,"percentOfMentions":898,"verbatims":899},"Hair Related",0.0885,[900,901,902],"creams that make my hair hard","Simply it didnt hold hair in place","Makes my hair feel hard",{"topic":904,"percentOfMentions":905,"verbatims":906},"Functionality-Overall",0.0782,[907,908,909],"Did Not Work","No effective","it never worked",{"topic":911,"percentOfMentions":912,"verbatims":913},"Oily\u002FGreasy",0.07490000000000001,[914,915,916],"Greasy feeling","Very greasy","leaves hair greasy",{"topic":826,"percentOfMentions":918,"verbatims":919},0.0747,[920,921,922],"HATE the smell","smells like coconut","Strong smell",{"topic":861,"percentOfMentions":924,"verbatims":925},0.0575,[926,926,927],"It is expensive","Expensive",{"topic":882,"percentOfMentions":929,"verbatims":930},0.045899999999999996,[931,932,933],"Def not moisturizing","Getting too dry","It is dry",{"topic":847,"percentOfMentions":935,"verbatims":936},0.044800000000000006,[937,938,938],"not good for curly hair","Not for frizzy hair",{"topic":940,"percentOfMentions":941,"verbatims":942},"Suitability Short Hair",0.0382,[943,944,945],"Didnt work on my Hair","Did not work in my hair","Didnt work well for my very short hair",{"topic":947,"percentOfMentions":948,"verbatims":949},"Adhesion\u002FStickiness",0.0333,[950,951,952],"Wasn't expecting it to feel tacky like glue","However, the product is not as sticky as its advertised","causing sticking feeling",{"topic":954,"percentOfMentions":955,"verbatims":956},"Advertised Vs Actual Product",0.0246,[957,958,959],"False advertising","False advertisement","NOT AS DESCRIBED",[961,963,965,967,968,970,973,975,977,979],{"reason":904,"pct":962},0.14529999999999998,{"reason":954,"pct":964},0.1131,{"reason":826,"pct":966},0.0799,{"reason":911,"pct":918},{"reason":940,"pct":969},0.073,{"reason":971,"pct":972},"Size-Overall",0.0536,{"reason":861,"pct":974},0.051500000000000004,{"reason":947,"pct":976},0.0426,{"reason":875,"pct":978},0.0341,{"reason":847,"pct":980},0.030299999999999997,[982,986,991,995,1000],{"term":169,"volume":983,"growthQoq":984,"conversionRate":985},19965,0.0961,0.044,{"term":987,"volume":988,"growthQoq":989,"conversionRate":990},"smoothing hair products",25406,-0.2183,0.0359,{"term":992,"volume":993,"growthQoq":994,"conversionRate":876},"hair smoothing",13572,0.1403,{"term":996,"volume":997,"growthQoq":998,"conversionRate":999},"smooth hair products",11111,0.19,0.029,{"term":1001,"volume":1002,"growthQoq":1003,"conversionRate":1004},"smooth hair",6555,0.1922,0.0277,[1006,1012,1017,1023,1028,1033],{"title":1007,"href":1008,"score":1009,"verdict":192,"marketSize":1010,"growth90":1011},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,654049.07,0.9588,{"title":1013,"href":1014,"score":1009,"verdict":192,"marketSize":1015,"growth90":1016},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":1018,"href":1019,"score":1009,"verdict":1020,"marketSize":1021,"growth90":1022},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":1024,"href":1025,"score":1009,"verdict":192,"marketSize":1026,"growth90":1027},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":1029,"href":1030,"score":1009,"verdict":1020,"marketSize":1031,"growth90":1032},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":1034,"href":1035,"score":208,"verdict":192,"marketSize":1036,"growth90":1037},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",343682.32,1.1616]