---
title: "Search terms — hair scissors - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hair-scissors/search-terms"
last_updated: "2026-08-11T13:14:45.499Z"
locale: en
meta:
  description: "Niche score 60/100 · $6.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $6.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — hair scissors - Flapen"
---

# **hair scissors**

**Worth a look**

Shows a $6.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 99Growth 20Conversion 93Competition 46Returns 96Price range 58Avg price 45Brand share 72Review moat 21Quality gap 28

**Market size**

**Incredible****$6.5M**

$6.5M/yr · 5.0M searches

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$3.86–$30.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$11.41**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****11,559.79**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.6%**

90-day search growth — must beat 0% to launch

## Search terms