---
title: "Trend — hair relaxer - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hair-relaxer/trend"
last_updated: "2026-08-11T16:52:51.075Z"
locale: en
meta:
  description: "Niche score 53/100 · $918K/yr market · 1.1M searches/yr · $15.77 avg price. Soft demand (-5.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $918K/yr market · 1.1M searches/yr · $15.77 avg price. Soft demand (-5.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — hair relaxer - Flapen"
---

# **hair relaxer**

**Worth a look**

Shows low returns (1.0%), but soft demand (-5.2% this quarter) keeps it on the watch list.

Market size 76Growth 22Conversion 62Competition 40Returns 95Price range 71Avg price 77Brand share 28Review moat 41Quality gap 43

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$15.77**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$918K**

$918K/yr · 1.1M searches

**Price range**

**Good****$6.92–$34.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,350.55**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-5.2%**

90-day search growth — must beat 0% to launch

## Trend