[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-hair-puff":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":185,"baselines":224,"demand":229,"seasonality":327,"brandShare":328,"products":338,"feedback":429,"searchTerms":590,"related":640,"lastUpdated":171},"06ca565e-ebe2-4834-a093-40b65ae8b6c4","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":164,"unitsSoldMax":165,"sponsoredPct":166,"returnRate":155,"successfulLaunches360":158,"newProducts360":158,"amazonNicheId":145,"title":167,"slug":168,"href":169,"leafCategoryName":170,"scrapedAt":171,"brandCount":172,"brandCountYearAgo":173,"sellerCount":174,"signals":175,"avgBsr":176,"pageQuality":177,"unitsSoldMin":178,"unitsSoldAvgMin":179,"unitsSoldAvgMax":180,"revenueMin":181,"revenueMax":182,"avgBrandAgeMonths":183,"avgSellerAgeDays":184,"top20ClickShare":158,"top20BrandShare":158,"primePct":158,"oosRate":177},200255,102319,1.1199,0.0194,0.0904,0.8729,1,4.24,2387,21.65,8.02,28.86,9,10000,0.7778,"hair puff","hair-puff","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fhair-puff","Hair Sprays","2026-07-14T14:22:11.777263+00:00",3,5,7,[],180,0,8000,750,1000,173200,216500,42,156,{"score":186,"verdict":187,"components":188},45,"skip",[189,194,197,201,204,206,209,214,217,220],{"key":190,"score":191,"weight":192,"raw":193},"marketSize",39,0.15,200254.65,{"key":195,"score":196,"weight":192,"raw":155},"growth",27,{"key":198,"score":199,"weight":200,"raw":156},"conversion",83,0.1,{"key":202,"score":203,"weight":192,"raw":157},"competition",11,{"key":205,"score":177,"weight":200,"raw":158},"brandShare",{"key":207,"score":208,"weight":200,"raw":159},"qualityGap",79,{"key":210,"score":211,"weight":212,"raw":213},"reviewMoat",41,0.05,2387.44,{"key":215,"score":216,"weight":200,"raw":155},"returns",76,{"key":218,"score":219,"weight":212,"raw":161},"avgPrice",92,{"key":221,"score":222,"weight":212,"raw":223},"priceRange",67,0.6650671785028791,{"avgRating":225,"medianPrice":226,"medianReturnRate":227,"nichesTracked":228},4.42,24.38,0.0215,115062,{"points":230,"droppedPartialWeek":326},[231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,317,320,323],{"week":232,"volume":233},"2025-12-07",1878,{"week":235,"volume":236},"2025-12-14",1692,{"week":238,"volume":239},"2025-12-21",1691,{"week":241,"volume":242},"2025-12-28",1383,{"week":244,"volume":245},"2026-01-04",1664,{"week":247,"volume":248},"2026-01-11",1789,{"week":250,"volume":251},"2026-01-18",1715,{"week":253,"volume":254},"2026-01-25",1901,{"week":256,"volume":257},"2026-02-01",1895,{"week":259,"volume":260},"2026-02-08",1859,{"week":262,"volume":263},"2026-02-15",1809,{"week":265,"volume":266},"2026-02-22",1844,{"week":268,"volume":269},"2026-03-01",1751,{"week":271,"volume":272},"2026-03-08",2014,{"week":274,"volume":275},"2026-03-15",1816,{"week":277,"volume":278},"2026-03-22",1781,{"week":280,"volume":281},"2026-03-29",1825,{"week":283,"volume":284},"2026-04-05",2264,{"week":286,"volume":287},"2026-04-12",1980,{"week":289,"volume":290},"2026-04-19",2242,{"week":292,"volume":293},"2026-04-26",2065,{"week":295,"volume":296},"2026-05-03",2371,{"week":298,"volume":299},"2026-05-10",2330,{"week":301,"volume":302},"2026-05-17",2044,{"week":304,"volume":305},"2026-05-24",1985,{"week":307,"volume":308},"2026-05-31",1982,{"week":310,"volume":311},"2026-06-07",1959,{"week":313,"volume":314},"2026-06-14",1808,{"week":316,"volume":248},"2026-06-21",{"week":318,"volume":319},"2026-06-28",2524,{"week":321,"volume":322},"2026-07-05",1700,{"week":324,"volume":325},"2026-07-12",1681,false,null,{"top":329,"otherBrandCount":177,"otherClickShare":177},[330,333,336],{"brand":331,"clickShare":332},"Design.Me",0.794,{"brand":334,"clickShare":335},"The Face Shop",0.1846,{"brand":337,"clickShare":227},"rosmile",[339,350,359,370,381,392,400,410,419],{"asin":340,"title":341,"brand":331,"imageUrl":342,"price":343,"rating":344,"reviews":345,"clickShare90":346,"clickShare360":347,"launchDate":348,"amazonUrl":349},"B01F7Q1BY0","Puff.ME Root Volumizing and Texturizing Hair Powder","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F211CfIUjR2L.jpg",25.06,4.2,5062,0.3635,0.3559,"2017-07-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01F7Q1BY0",{"asin":351,"title":352,"brand":331,"imageUrl":353,"price":163,"rating":344,"reviews":354,"clickShare90":355,"clickShare360":356,"launchDate":357,"amazonUrl":358},"B07VVN12Q5","Design.Me PUFF.ME Volumizing Dry Texture Spray for Hair | Light Hold Hairspray for Straight or Wavy Hair | Color Safe Fine Hair Texture Spray | Paraben and Sulfate Free Hair Texturizer (7 Oz)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21GMRKTDDqL.jpg",2427,0.2271,0.2235,"2019-10-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07VVN12Q5",{"asin":360,"title":361,"brand":334,"imageUrl":362,"price":363,"rating":364,"reviews":365,"clickShare90":366,"clickShare360":367,"launchDate":368,"amazonUrl":369},"B0896F7N7Z","The Face Shop Quick Hair Puff - Natural Brown - Root Touch Up Hair Color Hairline Powder Conceals Hair Loss Hair Topper for Women & Men - Hair Fibers for Thinning Hair Root Cover Up Gray Concealer","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31YQ4Ee9JKL.jpg",13.42,4.4,579,0.1234,0.1015,"2020-05-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0896F7N7Z",{"asin":371,"title":372,"brand":331,"imageUrl":373,"price":374,"rating":375,"reviews":376,"clickShare90":377,"clickShare360":378,"launchDate":379,"amazonUrl":380},"B0BDMYS6X3","Design.Me PUFF.ME Hair Volumizing Mousse | Lightweight & Flexible Hold Mousse for Curls Waves or Straight Hair | Sulfate & Paraben-Free Volumizer for Fine Strands with Vitamins B5 & E 250mL","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F310D1-QwJ2L.jpg",28.26,4.3,763,0.0844,0.0788,"2022-09-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BDMYS6X3",{"asin":382,"title":383,"brand":331,"imageUrl":384,"price":385,"rating":386,"reviews":387,"clickShare90":388,"clickShare360":389,"launchDate":390,"amazonUrl":391},"B073X6NWC7","Design.Me PUFF.ME Hair Powder - Texture Powder - Root Lifting with Strong Long-Lasting Hold - Instantly Boosts Hair Volume for Women - For Straight Wavy & Curly Hair","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21vICrkqmPL.jpg",25.42,4,2175,0.0745,0.0992,"2017-07-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB073X6NWC7",{"asin":393,"title":394,"brand":334,"imageUrl":395,"price":396,"rating":364,"reviews":365,"clickShare90":397,"clickShare360":398,"launchDate":368,"amazonUrl":399},"B08BNXKCGW","The Face Shop Quick Hair Puff - Dark Brown - Hairline Powder Conceals Thinning Areas Hair Toppers and Fibers for Women & Men Gray Coverage and Hair Loss","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31AhzOsfybL.jpg",13.46,0.0612,0.0861,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08BNXKCGW",{"asin":401,"title":402,"brand":331,"imageUrl":403,"price":404,"rating":375,"reviews":405,"clickShare90":406,"clickShare360":407,"launchDate":408,"amazonUrl":409},"B07DR6966S","Design.Me PUFF.ME Volumizing Shampoo | Adds Body Bounce & Volume for Fuller Thicker Hair| For Fine & Medium Hair | Boosts Shine | Color-Safe Lightweight Formula | Vegan Paraben & Sulfate Free","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31qDmZzumdL.jpg",25.98,729,0.0236,0.0216,"2018-06-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07DR6966S",{"asin":411,"title":412,"brand":337,"imageUrl":413,"price":162,"rating":414,"reviews":415,"clickShare90":227,"clickShare360":416,"launchDate":417,"amazonUrl":418},"B088FNNVZ8","rosmile Afro Puff Drawstring Ponytail Extension for Black Women Premium Black 1B# 80gram Short Synthetic Afro Puff Ponytail for Natural Hair Clip On Kinky Drawstring Curly Ponytail Bun","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51QbuyeNqpL.jpg",4.1,9133,0.0278,"2020-06-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB088FNNVZ8",{"asin":420,"title":421,"brand":331,"imageUrl":422,"price":423,"rating":375,"reviews":424,"clickShare90":425,"clickShare360":426,"launchDate":427,"amazonUrl":428},"B0GQCY41VQ","DESIGNME PUFF.ME Sea Salt Spray | Sea Salt Texture Spray for Beach Waves Volume & Tousled Texture | Soft Hold Lightweight Hydration & Non-Drying Sea Salt Hair Spray for Women","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31mff1EQTbL.jpg",26.35,40,0.0209,0.0056,"2026-02-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GQCY41VQ",{"love":430,"hate":501,"returnReasons":565},[431,438,445,452,459,466,473,480,487,494],{"topic":432,"percentOfMentions":433,"verbatims":434},"Quality-Overall",0.1364,[435,436,437],"Overall a very effective","All of the reviews were correct","Excellent product",{"topic":439,"percentOfMentions":440,"verbatims":441},"Ease Of Use",0.09269999999999999,[442,443,444],"Easy to put on","Easy to use","Easy to apply",{"topic":446,"percentOfMentions":447,"verbatims":448},"Smell",0.06709999999999999,[449,450,451],"It has a fairly strong scent that I enjoyed","It smelled great","the fragrance is very subtle",{"topic":453,"percentOfMentions":454,"verbatims":455},"Soft Feel",0.0537,[456,457,458],"So soft","It makes my hair feel soft","still soft on my fine hair",{"topic":460,"percentOfMentions":461,"verbatims":462},"Suitability Straight Hair",0.048,[463,464,465],"it doesnt leave the hair stiff","Gives great volume to fine hair","Good for straight hair that needs pick me up",{"topic":467,"percentOfMentions":468,"verbatims":469},"Size-Overall",0.0436,[470,471,472],"Great fit","Nice Size not too small or big","It not too small or too large",{"topic":474,"percentOfMentions":475,"verbatims":476},"Advertised Vs Actual Product",0.0405,[477,478,479],"Looks like the photo","Does what it says it will do","Just what I needed",{"topic":481,"percentOfMentions":482,"verbatims":483},"Color",0.0385,[484,485,486],"Color is perfect","The bottle itself is such a fun color","It look natural",{"topic":488,"percentOfMentions":489,"verbatims":490},"Hair Styling",0.0347,[491,492,493],"Holds hairstyle","My hair looks amazing when I use this","flexibility in styling",{"topic":495,"percentOfMentions":496,"verbatims":497},"Coverage",0.0336,[498,499,500],"Great coverage","I love this stuff it covers up bald spots","Covers greys easily",[502,509,515,522,529,535,541,547,553,560],{"topic":503,"percentOfMentions":504,"verbatims":505},"Value For Money",0.1481,[506,507,508],"Waste of money","Price too high","Not worth the price",{"topic":467,"percentOfMentions":510,"verbatims":511},0.0726,[512,513,514],"I never thought it would be so much shorter","The bottle is small","too small",{"topic":516,"percentOfMentions":517,"verbatims":518},"Functionality-Overall",0.0571,[519,520,521],"does not work","It didnt work in my fine hair","Non working top",{"topic":523,"percentOfMentions":524,"verbatims":525},"Hair Related",0.0493,[526,527,528],"It made my hair feel rough, sticky & dull looking","It gets caught In Your hair","I had to rip my hair out to get them out",{"topic":432,"percentOfMentions":530,"verbatims":531},0.0464,[532,533,534],"I wish there was more quality control, transparency and honesty about products","Junk","Poor quality",{"topic":536,"percentOfMentions":537,"verbatims":538},"Suitability Short Hair",0.0429,[539,540,520],".the hair was not good at all","Best short hair produce",{"topic":474,"percentOfMentions":542,"verbatims":543},0.0333,[544,545,546],"I did not read description well","False claims","It is not as it looks in this picture",{"topic":446,"percentOfMentions":548,"verbatims":549},0.031400000000000004,[550,551,552],"Sprays well, smells like perfume","although I would prefer the fragrance to not be so strong","smells different every time i rebuy it",{"topic":554,"percentOfMentions":555,"verbatims":556},"Texture\u002FConsistency-Overall",0.031,[557,558,559],"Did not like the texture","didnt feel like it did anything to enhance my curls or texture","AWFUL texture",{"topic":439,"percentOfMentions":561,"verbatims":562},0.0286,[563,564],"Think there is a little bit of a learning curve on how to really use it effectively","not any way to use it",[566,568,570,572,574,576,579,582,584,587],{"reason":467,"pct":567},0.1585,{"reason":481,"pct":569},0.13970000000000002,{"reason":474,"pct":571},0.1185,{"reason":516,"pct":573},0.0718,{"reason":432,"pct":575},0.0516,{"reason":577,"pct":578},"Wig\u002FArtificial Hair Quality",0.0481,{"reason":580,"pct":581},"Suitability Colored Hair",0.0392,{"reason":536,"pct":583},0.038,{"reason":585,"pct":586},"Defective Material\u002FParts",0.0339,{"reason":588,"pct":589},"Product Condition",0.0319,[591,596,600,605,610,615,620,625,630,635],{"term":592,"volume":593,"growthQoq":594,"conversionRate":595},"design me puff me",18057,0.0731,0.1089,{"term":167,"volume":597,"growthQoq":598,"conversionRate":599},17456,0.0241,0.0134,{"term":601,"volume":602,"growthQoq":603,"conversionRate":604},"puff me volumizing powder",16087,-0.1538,0.1102,{"term":606,"volume":607,"growthQoq":608,"conversionRate":609},"puff me",10027,0.1884,0.1016,{"term":611,"volume":612,"growthQoq":613,"conversionRate":614},"quick hair puff",9859,-0.0371,0.0618,{"term":616,"volume":617,"growthQoq":618,"conversionRate":619},"hair puff clip",7788,-0.0823,0.001,{"term":621,"volume":622,"growthQoq":623,"conversionRate":624},"designme puff me",6326,-0.0097,0.1259,{"term":626,"volume":627,"growthQoq":628,"conversionRate":629},"puff me dry texturizing spray",3466,0.5195,0.1132,{"term":631,"volume":632,"growthQoq":633,"conversionRate":634},"the face shop quick hair puff",3615,0.3767,0.0906,{"term":636,"volume":637,"growthQoq":638,"conversionRate":639},"design me texture spray",3845,0.0624,0.0749,[641,648,653,659,664,669],{"title":642,"href":643,"score":644,"verdict":645,"marketSize":646,"growth90":647},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":649,"href":650,"score":644,"verdict":645,"marketSize":651,"growth90":652},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":654,"href":655,"score":644,"verdict":656,"marketSize":657,"growth90":658},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":660,"href":661,"score":644,"verdict":645,"marketSize":662,"growth90":663},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":665,"href":666,"score":644,"verdict":656,"marketSize":667,"growth90":668},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":670,"href":671,"score":216,"verdict":645,"marketSize":672,"growth90":673},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",343682.32,1.1616]