---
title: "hair oil — $20.0M/yr Amazon United States Niche, Score 66/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hair-oil"
last_updated: "2026-07-20T23:29:34.325Z"
locale: en
meta:
description: "hair oil shows a $20.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "hair oil shows a $20.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "hair oil — $20.0M/yr Amazon United States Niche, Score 66/100 - Flapen"
---
# **hair oil**
**Worth a look**
Shows a $20.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 22Conversion 75Competition 82Returns 96Price range 77Avg price 90Brand share 65Review moat 16Quality gap 27
**Market size**
**Incredible****$20.0M**
$20.0M/yr · 13.8M searches
**Returns**
**Incredible****0.7%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$20.87**
avg listing price — sweet spot $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Price range**
**Great****$2.90–$58.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****20,670.18**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, hair oil is a $20.0M/yr Amazon United States market (13.8M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Dec. Verdict: Worth a look — 66/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **800K–1.0M**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$16.7M–$20.9M**
- units × avg price
- **Launch success**
- **100%**
- 5 of 5 new (360d)
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#59**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **121 days**
## **Competition**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**31 **▲rising
**Sellers**
**208**
**Top-5 brand share**
**66%**
Top 20: 93%
**Top-5 click share**
**33%**
Top 20: 69%
**Open market**
**29%**
- Moroccanoil34% - OGX12% - VERB8% - L'Oreal Paris6% - OUAI6% - Olaplex5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.
450K350KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hair-oil/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$601K6%$1.2M9%$1.8M12%$2.4M101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 56 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Moroccanoil Treatment 3.4 Fl. Oz.**Moroccanoil**$47.61**4.7★90,915 rev](https://www.amazon.com/dp/B001AO0WCG) [2**OGX Renewing + Argan Oil of Morocco Cold-Pressed Argan Oil for Hair Penetrating Treatment & Shine Moisturizing & Strengthening Silky Oil for All Hair Types Paraben & Sulfate Free 3.3 fl oz**OGX**$6.70**4.7★19,212 rev](https://www.amazon.com/dp/B0048EZNR4) [3**VERB Ghost Oil 2 fl oz- Weightless Hair Oil for Fine to Medium Hair Smooths Frizz Adds Shine No Parabens Gluten or Harmful Sulfates**VERB**$19.47**4.6★11,498 rev](https://www.amazon.com/dp/B00C3HQB9C) [4**Moroccanoil Treatment Travel Size 0.85 Fl. Oz.**Moroccanoil**$19.26**4.7★90,915 rev](https://www.amazon.com/dp/B003JKFEL8) [5**Olaplex No. 7 Bonding Oil Concentrated High Shine Oil Heat Protectant Visibly Smooths & Softens Hair Added Color Vibrancy Up to 72 Hour Frizz Control For All Hair Types 1 fl oz**Olaplex**$26.72**4.7★60,796 rev](https://www.amazon.com/dp/B07VR1NDSQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aroprank Moroccan Argan Oil Frizz Control Hair Oil for Dry Damaged Curly Hair Heat Protectant for Heat Styling Daily Care & Home Salon Use for Men & Women 3.4 Fl Oz**Aroprank**$22.87**55 rev1mo ago](https://www.amazon.com/dp/B0H4L2CHBY) [**LOreal Paris Elvive Glycolic + Gloss High Shine Leave-In Hair Serum Smooths Dull Porous Hair Into High-Shine Glossy Hair 4.4 Fl Oz**L'Oreal Paris**$7.75**997 rev6mo ago](https://www.amazon.com/dp/B0FWKX1QMC) [**Moroccan Argan Oil Hair Oil for Frizzy Hair Morroccan Hair Care Oil Natural Serum Help Split Ends Dry Scalp Hair Care Products Strengthen Dry Damaged Curly Long Curly Hair Treatment Heat Protectant**TRIMYFITER**$21.01**33 rev8mo ago](https://www.amazon.com/dp/B0FZCKX1TM) [**amika superfruit star lightweight hair styling + heat defense oil 20ml | heat protection strengthen + reduce breakage smooth frizz add glossy shine**Amika**$21.72**838 rev8mo ago](https://www.amazon.com/dp/B0FWM937PB) [**Gisou Honey Infused Hair Oil Mini - Hydrating & Frizz Control Luxury Treatment with Mirsalehi Honey Adds Shine & Heat Protectant Color Safe for All Hair Types 0.7 Fl Oz**Gisou**$23.52**1,210 rev10mo ago](https://www.amazon.com/dp/B0FM7YZVY3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aroprank Moroccan Argan Oil Frizz Control Hair Oil for Dry Damaged Curly Hair Heat Protectant for Heat Styling Daily Care & Home Salon Use for Men & Women 3.4 Fl Oz**Aroprank**$22.87**4.8★**▲ 350%**](https://www.amazon.com/dp/B0H4L2CHBY) [**VERB Ghost Oil 0.54 fl oz Vegan Weightless Hair Oil- Nourishes and Promotes Shiny Hair No Parabens or Harmful Sulfates**VERB**$9.99**4.6★**▲ 224%**](https://www.amazon.com/dp/B0D6SNJZ56) [**Moroccan Argan Oil Hair Oil for Frizzy Hair Morroccan Hair Care Oil Natural Serum Help Split Ends Dry Scalp Hair Care Products Strengthen Dry Damaged Curly Long Curly Hair Treatment Heat Protectant**TRIMYFITER**$21.01**4.4★**▲ 212%**](https://www.amazon.com/dp/B0FZCKX1TM) [**amika superfruit star lightweight hair styling + heat defense oil 20ml | heat protection strengthen + reduce breakage smooth frizz add glossy shine**Amika**$21.72**4.8★**▲ 170%**](https://www.amazon.com/dp/B0FWM937PB) [**LOreal Paris Elvive Glycolic + Gloss High Shine Leave-In Hair Serum Smooths Dull Porous Hair Into High-Shine Glossy Hair 4.4 Fl Oz**L'Oreal Paris**$7.75**4.4★**▲ 136%**](https://www.amazon.com/dp/B0FWKX1QMC)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**20%
*“Light scent”*
**Quality-Overall**12%
*“Amazing quality”*
**Soft Feel**10%
*“Keeps my hair soft”*
**Moist/Dry**6%
*“Excellent Moisturizer”*
**Hair Growth**5%
*“Makes hair soft”*
**Value For Money**5%
*“Great deal”*
**Brightness/Shine/Glow**4%
*“Beautiful shine”*
**Oily/Greasy**4%
*“Doesnt feel oily, goes on easy and feels good”*
**Hair Styling**3%
*“Great shine and curls”*
**Suitability Curly Hair**3%
*“my curls are pretty”*
### **What buyers complain about **
**Smell**13%
*“Awful scent”*
**Oily/Greasy**10%
*“Very greasy”*
**Value For Money**6%
*“It is expensive”*
**Hair Related**6%
*“Makes my hair so hard”*
**Moist/Dry**4%
*“No moisture”*
**Functionality-Overall**3%
*“Did not work”*
**Size-Overall**3%
*“Small for the price”*
**Leak-Proof**3%
*“Leaked Out”*
**Allergies**3%
*“Caused irritation immediately”*
**Quality-Overall**2%
*“it was leaking all inside the box so not very good quality control”*
### **Top return reasons **
**Smell**16%
**Oily/Greasy**14%
**Size-Overall**8%
**Advertised Vs Actual Product**8%
**Functionality-Overall**8%
**Leak-Proof**8%
**Value For Money**6%
**Suitability Short Hair**5%
**Moist/Dry**3%
**Damage/Burn Hair**3%
## **Common questions**
- **Is hair oil profitable to sell on Amazon United States?**
- The niche generates $20.0M/yr across 56 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the hair oil niche?**
- 31 brands and 208 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in hair oil?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Value For Money. The return rate is 0.7%.
- **When does demand for hair oil peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the hair oil niche?**
- Listings span $2.90–$58.20; the average listing price is $20.87 (sweet spot $15–$100). The average incumbent carries 20,670 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**armpit sweat pads**](https://flapen.com/research/us/beauty-personal-care/armpit-sweat-pads)$706K/yr+22.9%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)