---
title: "Hair Mayonnaise — $83K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hair-mayonnaise"
last_updated: "2026-08-11T09:20:36.143Z"
locale: en
meta:
description: "Niche score 36/100 · $83K/yr market · 121K searches/yr · $12.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $83K/yr market · 121K searches/yr · $12.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hair Mayonnaise — $83K/yr Amazon US Niche (2026) - Flapen"
---
# **hair mayonnaise**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 20Conversion 63Competition 7Returns 97Price range 57Avg price 52Brand share 0Review moat 65Quality gap 43
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****891.13**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.95–$24.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.22**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$83K**
$83K/yr · 121K searches
**Growth**
**Bad****-10.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hair mayonnaise is a $83K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 36/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair mayonnaise market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$73K–$98K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#1,196**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- ORS HAIRestore44% - Originals by Africa's Best28% - ORS13% - VITALE10% - Africa's Best6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.
3K2KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hair-mayonnaise/trend)
## **Top hair mayonnaise search terms**
- **hair mayonnaise**80K/yr-12.3%4.7% conv. - **hair mayonnaise deep conditioner**22K/yr-8.3%5.2% conv. - **hair mayonnaise protein treatment**7K/yr+4.9%4.9% conv. - **hair mayo**6K/yr-15.2%4.5% conv. - **olive oil hair mayonnaise**3K/yr+2.5%3.4% conv. - **originals hair mayonnaise**3K/yr-2.8%5.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hair-mayonnaise/search-terms)
## **Top hair mayonnaise products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$12K30%$25K45%$37K60%$50K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ORS HAIRestore Hair Mayonnaise with Nettle Leaf and Horsetail Extract 16 oz (Pack of 1)**ORS HAIRestore**$10.03**4.6★1,176 rev](https://www.amazon.com/dp/B003YELGF2) [2**Originals By Africas Best Hair Mayonnaise Conditioner 2 Pack (15 oz Jars) Enriched with Herbal Extracts Egg Protein & Olive Oil for Deep Conditioning & Repair**Originals by Africa's Best**$16.26**4.6★1,098 rev](https://www.amazon.com/dp/B01IAFHWUM) [3**ORS HAIRestore Hair Mayonnaise with Netle Leaf & Horsetail Extract for Damage Hair 8 Ounces**ORS**$7.95**4.2★1,157 rev](https://www.amazon.com/dp/B00QNQ75WG) [4**Vitale Olive Oil Hair Mayonnaise 30oz with Oat & Egg Protein and Vitamins - Good on Color & Thermal Treated Hair - for Dry & Damaged Scalp Men Women & Kids -Moisturize and Condition**VITALE**$13.92**4.5★1,252 rev](https://www.amazon.com/dp/B002JUZEVO) [5**Originals by Africas Best Hair Mayonnaise Conditioner 15 oz Jar Enriched with Natural Botanical Herbal Extracts and Olive Oil to Deep Condition and Repair**Originals by Africa's Best**$8.24**4.5★175 rev](https://www.amazon.com/dp/B06XBGTWLD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Originals by Africas Best Hair Mayonnaise Conditioner 15 oz Jar Enriched with Natural Botanical Herbal Extracts and Olive Oil to Deep Condition and Repair**Originals by Africa's Best**$8.24**175 rev9y ago](https://www.amazon.com/dp/B06XBGTWLD) [**Originals By Africas Best Hair Mayonnaise Conditioner 2 Pack (15 oz Jars) Enriched with Herbal Extracts Egg Protein & Olive Oil for Deep Conditioning & Repair**Originals by Africa's Best**$16.26**1,098 rev10y ago](https://www.amazon.com/dp/B01IAFHWUM) [**ORS HAIRestore Hair Mayonnaise with Netle Leaf & Horsetail Extract for Damage Hair 8 Ounces**ORS**$7.95**1,157 rev11y ago](https://www.amazon.com/dp/B00QNQ75WG) [**Africas Best Organics Hair Mayonnaise 15 Oz - Pack of 3**Africa's Best**$24.20**1,033 rev15y ago](https://www.amazon.com/dp/B0195IXQUI) [**Vitale Olive Oil Hair Mayonnaise 30oz with Oat & Egg Protein and Vitamins - Good on Color & Thermal Treated Hair - for Dry & Damaged Scalp Men Women & Kids -Moisturize and Condition**VITALE**$13.92**1,252 rev16y ago](https://www.amazon.com/dp/B002JUZEVO)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Africas Best Organics Hair Mayonnaise 15 Oz - Pack of 3**Africa's Best**$24.20**4.5★**▲ 266%**](https://www.amazon.com/dp/B0195IXQUI) [**ORS HAIRestore Hair Mayonnaise with Nettle Leaf and Horsetail Extract 16 oz (Pack of 1)**ORS HAIRestore**$10.03**4.6★**▲ 35%**](https://www.amazon.com/dp/B003YELGF2) [**Originals by Africas Best Hair Mayonnaise Conditioner 15 oz Jar Enriched with Natural Botanical Herbal Extracts and Olive Oil to Deep Condition and Repair**Originals by Africa's Best**$8.24**4.5★**— 2%**](https://www.amazon.com/dp/B06XBGTWLD) [**Africas Best Conditioner Originals Hair Mayonnaise Leave-In 6 Fl Oz**Africa's Best**$7.98**4.4★**▼ 10%**](https://www.amazon.com/dp/B0009R14Q8) [**Vitale Olive Oil Hair Mayonnaise 30oz with Oat & Egg Protein and Vitamins - Good on Color & Thermal Treated Hair - for Dry & Damaged Scalp Men Women & Kids -Moisturize and Condition**VITALE**$13.92**4.5★**▼ 16%**](https://www.amazon.com/dp/B002JUZEVO)
**~~View all trending →~~**
## **What buyers say about hair mayonnaise**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**23%
*“nice and soft”*
**Moist/Dry**17%
*“The moisturizer helps to keep my hair healthy”*
**Suitability Straight Hair**13%
*“it good for my hair locks”*
**Quality-Overall**9%
*“Great product”*
**Smell**9%
*“Smells good, great protein treatment and very reasonably priced for the amount”*
**Value For Money**9%
*“The price point is good”*
**Hair Growth**6%
*“Correction to my hair trauma”*
**Texture/Consistency-Overall**4%
*“This is a nice consistency”*
**Functionality-Overall**3%
*“Product works”*
**Suitability Colored Hair**3%
*“Excellent for black hair”*
### **What buyers complain about **
**Hair Related**22%
*“It made my hair hard”*
**Value For Money**17%
*“Definitely not worth of money”*
**Product Condition**11%
*“not sure if this conditioner is new or used”*
**Dilute/Watery**11%
*“Watery”*
**Oily/Greasy**11%
*“Leaves my hair greasy and gross”*
**Size-Overall**11%
*“The jar is a little smaller than I remember”*
**Symptom Reduction**6%
*“there was no improvement at all”*
**Suitability Dry Skin**6%
*“is not good for dry hair”*
**Moist/Dry**6%
*“It makes my hair dry”*
### **Top return reasons **
**Leak-Proof**21%
**Size-Overall**15%
**Advertised Vs Actual Product**14%
**Smell**7%
**Suitability Short Hair**6%
**Value For Money**6%
**Ingredients-Overall**5%
**Moist/Dry**5%
**Defective Material/Parts**4%
**Damage/Burn Hair**2%
## **Common questions**
- **Is hair mayonnaise profitable to sell on Amazon United States?**
- The niche generates $83K/yr across 8 tracked products. 90-day search growth is -10.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the hair mayonnaise niche?**
- 5 brands and 57 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hair mayonnaise?**
- Top complaints mined from reviews: Hair Related, Value For Money, Product Condition. The return rate is 0.7%.
- **When does demand for hair mayonnaise peak?**
- Demand peaks in Feb–Mar; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the hair mayonnaise niche?**
- Listings span $7.95–$24.20; the average listing price is $12.22 (sweet spot $15–$100). The average incumbent carries 891 reviews — the moat a new listing must climb.
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