---
title: "Trend — hair mask - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hair-mask/trend"
last_updated: "2026-08-11T16:49:17.783Z"
locale: en
meta:
  description: "Niche score 64/100 · $8.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $8.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — hair mask - Flapen"
---

# **hair mask**

**Worth a look**

Shows a $8.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 21Conversion 65Competition 69Returns 96Price range 67Avg price 77Brand share 84Review moat 22Quality gap 32

**Market size**

**Incredible****$8.8M**

$8.8M/yr · 9.6M searches

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****51%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$15.77**

avg listing price — sweet spot $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$1.97–$41.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****9,751.37**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-8.6%**

90-day search growth — must beat 0% to launch

## Trend