[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-hair-magic":3,"research-sidebar-rollups":526},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":49,"baselines":86,"demand":91,"seasonality":180,"brandShare":181,"products":195,"feedback":285,"searchTerms":443,"related":491,"lastUpdated":36},"eba56d7d-aa0c-4789-81f8-c9ce49cb4176","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":21,"returnRate":29,"successfulLaunches360":30,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":30,"brandCountYearAgo":37,"sellerCount":38,"signals":39,"avgBsr":40,"pageQuality":41,"unitsSoldMin":42,"unitsSoldAvgMin":43,"unitsSoldAvgMax":44,"revenueMin":45,"revenueMax":46,"avgBrandAgeMonths":47,"avgSellerAgeDays":48,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":41},121369,93073,16.5213,-0.6368,0.0577,0.8108,1,4.21,12854,22.6,15.06,27.45,10,3000,0.0276,4,7,"hair magic","hair-magic","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fhair-magic","Hair Coloring Products","2026-07-13T15:07:15.666707+00:00",12,8,[],52,0,2500,100,250,56500,67800,60,136,{"score":50,"verdict":51,"components":52},37,"skip",[53,58,60,64,67,69,72,77,80,83],{"key":54,"score":55,"weight":56,"raw":57},"marketSize",28,0.15,121369.05,{"key":59,"score":41,"weight":56,"raw":18},"growth",{"key":61,"score":62,"weight":63,"raw":19},"conversion",65,0.1,{"key":65,"score":66,"weight":56,"raw":20},"competition",16,{"key":68,"score":41,"weight":63,"raw":21},"brandShare",{"key":70,"score":71,"weight":63,"raw":22},"qualityGap",81,{"key":73,"score":74,"weight":75,"raw":76},"reviewMoat",20,0.05,12853.7,{"key":78,"score":79,"weight":63,"raw":29},"returns",56,{"key":81,"score":82,"weight":75,"raw":24},"avgPrice",94,{"key":84,"score":85,"weight":75,"raw":21},"priceRange",95,{"avgRating":87,"medianPrice":88,"medianReturnRate":89,"nichesTracked":90},4.42,24.38,0.0215,115062,{"points":92,"droppedPartialWeek":179},[93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147,150,152,155,158,161,164,167,170,173,176],{"week":94,"volume":95},"2025-12-21",1700,{"week":97,"volume":98},"2025-12-28",1809,{"week":100,"volume":101},"2026-01-04",2520,{"week":103,"volume":104},"2026-01-11",2496,{"week":106,"volume":107},"2026-01-18",4207,{"week":109,"volume":110},"2026-01-25",5101,{"week":112,"volume":113},"2026-02-01",4454,{"week":115,"volume":116},"2026-02-08",2312,{"week":118,"volume":119},"2026-02-15",1924,{"week":121,"volume":122},"2026-02-22",1438,{"week":124,"volume":125},"2026-03-01",1466,{"week":127,"volume":128},"2026-03-08",1044,{"week":130,"volume":131},"2026-03-15",1054,{"week":133,"volume":134},"2026-03-22",846,{"week":136,"volume":137},"2026-03-29",749,{"week":139,"volume":140},"2026-04-05",663,{"week":142,"volume":143},"2026-04-12",838,{"week":145,"volume":146},"2026-04-19",801,{"week":148,"volume":149},"2026-04-26",928,{"week":151,"volume":134},"2026-05-03",{"week":153,"volume":154},"2026-05-10",759,{"week":156,"volume":157},"2026-05-17",762,{"week":159,"volume":160},"2026-05-24",803,{"week":162,"volume":163},"2026-05-31",690,{"week":165,"volume":166},"2026-06-07",741,{"week":168,"volume":169},"2026-06-14",748,{"week":171,"volume":172},"2026-06-21",667,{"week":174,"volume":175},"2026-06-28",768,{"week":177,"volume":178},"2026-07-05",728,false,null,{"top":182,"otherBrandCount":41,"otherClickShare":41},[183,186,189,192],{"brand":184,"clickShare":185},"Rumi Cosmetiques",0.7177,{"brand":187,"clickShare":188},"Rainbow Nutrients, LLC",0.121,{"brand":190,"clickShare":191},"Boldify",0.1208,{"brand":193,"clickShare":194},"PRIME PROMETICS",0.0406,[196,206,215,224,233,244,252,261,269,277],{"asin":197,"title":198,"brand":184,"imageUrl":199,"price":200,"rating":30,"reviews":201,"clickShare90":202,"clickShare360":203,"launchDate":204,"amazonUrl":205},"B0FN3SY6PY","Rumi Cosmetiques HairMagic+ Root Touch Up Powder for Mature Women Instant Gray Hair Coverage & Hairline Filler Water-Resistant Natural Finish with Argan Oil & Vitamin E (Medium Brown)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F315R-IOvQlL.jpg",26.75,329,0.3523,0.2951,"2025-08-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FN3SY6PY",{"asin":207,"title":208,"brand":184,"imageUrl":209,"price":210,"rating":30,"reviews":201,"clickShare90":211,"clickShare360":212,"launchDate":213,"amazonUrl":214},"B0FS86KLQP","Rumi Cosmetiques HairMagic+ Root Touch Up Powder for Mature Women Instant Gray Hair Coverage & Hairline Filler Water-Resistant Natural Finish with Argan Oil & Vitamin E (Charcoal Brown)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31nJ+RFXdlL.jpg",27,0.2208,0.4077,"2025-09-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FS86KLQP",{"asin":216,"title":217,"brand":187,"imageUrl":218,"price":25,"rating":219,"reviews":220,"clickShare90":188,"clickShare360":221,"launchDate":222,"amazonUrl":223},"B0G4J6GG8W","Hair Magic Hair Growth Serum Roll On- Multi-Peptides + Rosemary Oil for Hair Growth Density Beard Eyebrows & Scalp Serum Treatment For Women & Men with Saw Palmetto - Suero Para El Cabello","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51q8kGAJIZL.jpg",4.7,45,0.019,"2025-11-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G4J6GG8W",{"asin":225,"title":226,"brand":184,"imageUrl":227,"price":228,"rating":30,"reviews":201,"clickShare90":229,"clickShare360":230,"launchDate":231,"amazonUrl":232},"B0FMY1V9G5","Rumi Cosmetiques HairMagic+ Root Touch Up Powder for Mature Women Instant Gray Hair Coverage & Hairline Filler Water-Resistant Natural Finish with Argan Oil & Vitamin E (Dark Brown)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31qzGcmvcYL.jpg",26.86,0.06,0.0596,"2025-08-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FMY1V9G5",{"asin":234,"title":235,"brand":190,"imageUrl":236,"price":237,"rating":238,"reviews":239,"clickShare90":240,"clickShare360":241,"launchDate":242,"amazonUrl":243},"B08N1BLW1C","BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Brown","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41lOK+A0wnL.jpg",17.07,4.3,42009,0.0568,0.08,"2020-11-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08N1BLW1C",{"asin":245,"title":246,"brand":184,"imageUrl":247,"price":248,"rating":30,"reviews":201,"clickShare90":249,"clickShare360":250,"launchDate":213,"amazonUrl":251},"B0FS823CZJ","Rumi Cosmetiques HairMagic+ Root Touch Up Powder for Mature Women Instant Gray Hair Coverage & Hairline Filler Water-Resistant Natural Finish with Argan Oil & Vitamin E (Platinum Blonde)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31V+uXsO0TL.jpg",24.67,0.0475,0.0095,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FS823CZJ",{"asin":253,"title":254,"brand":193,"imageUrl":255,"price":26,"rating":256,"reviews":257,"clickShare90":194,"clickShare360":258,"launchDate":259,"amazonUrl":260},"B0G3Y93C6C","Prime Prometics Instant Coverage Hairline Powder for Mature Women Covers Grays Roots & Thinning Areas Water & Sweat-Resistant Natural Fuller-Looking Hairline (Ash Brown)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F314qt024xML.jpg",4.5,820,0.0161,"2025-12-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G3Y93C6C",{"asin":262,"title":263,"brand":184,"imageUrl":264,"price":265,"rating":30,"reviews":201,"clickShare90":266,"clickShare360":267,"launchDate":204,"amazonUrl":268},"B0FN3ZR2VG","Rumi Cosmetiques HairMagic+ Root Touch Up Powder for Mature Women Instant Gray Hair Coverage & Hairline Filler Water-Resistant Natural Finish with Argan Oil & Vitamin E (Natural Blonde)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31UvyiyrTNL.jpg",26.83,0.0371,0.0477,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FN3ZR2VG",{"asin":270,"title":271,"brand":190,"imageUrl":272,"price":273,"rating":238,"reviews":239,"clickShare90":274,"clickShare360":275,"launchDate":242,"amazonUrl":276},"B08N1BTF6F","BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Medium Brown","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F414GLw+hVtL.jpg",17.02,0.0336,0.0439,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08N1BTF6F",{"asin":278,"title":279,"brand":190,"imageUrl":280,"price":281,"rating":238,"reviews":239,"clickShare90":282,"clickShare360":89,"launchDate":283,"amazonUrl":284},"B0CN7GWLJF","BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Blonde","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41aRl+a1NeL.jpg",17.29,0.0304,"2021-05-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CN7GWLJF",{"love":286,"hate":357,"returnReasons":419},[287,294,301,308,315,322,329,336,343,350],{"topic":288,"percentOfMentions":289,"verbatims":290},"Coverage",0.1427,[291,292,293],"Best coverage","Perfect cover up","Long lasting coverage",{"topic":295,"percentOfMentions":296,"verbatims":297},"Quality-Overall",0.1261,[298,299,300],"Product good and arrived on time","Excellent product","Great product, great customer service",{"topic":302,"percentOfMentions":303,"verbatims":304},"Color",0.1259,[305,306,307],"Color match was perfect","The color I chose was a perfect match","I love the color",{"topic":309,"percentOfMentions":310,"verbatims":311},"Ease Of Use",0.0806,[312,313,314],"Easy to put on","Easy to use","It's very easy to blend",{"topic":316,"percentOfMentions":317,"verbatims":318},"Ease Of Application",0.07780000000000001,[319,320,321],"easy application","clean application","Easy to apply",{"topic":323,"percentOfMentions":324,"verbatims":325},"Efficiency",0.0653,[326,327,328],"Works beautifully","It works really well","Works ok",{"topic":330,"percentOfMentions":331,"verbatims":332},"Advertised Vs Actual Product",0.0524,[333,334,335],"just as described","Exactly as advertised","Does What It Says",{"topic":337,"percentOfMentions":338,"verbatims":339},"Suitability Colored Hair",0.045700000000000005,[340,341,342],"Looked natural","It amazed at just how well this matches the color of my. colored","It is a good color match for my hair",{"topic":344,"percentOfMentions":345,"verbatims":346},"Value For Money",0.0287,[347,348,349],"Worth purchasing","Good value for the product received","Great price",{"topic":351,"percentOfMentions":352,"verbatims":353},"Smell",0.0245,[354,355,356],"Plus, it has a lovely, subtle scent that isn't overpowering at all","great fragrance","The scent is pleasant",[358,364,370,376,382,388,394,401,407,412],{"topic":302,"percentOfMentions":359,"verbatims":360},0.2057,[361,362,363],"Color too light","Wrong color","Color is a bit off",{"topic":344,"percentOfMentions":365,"verbatims":366},0.0859,[367,368,369],"Waste of money","Too expensive","Not worth the price",{"topic":288,"percentOfMentions":371,"verbatims":372},0.08199999999999999,[373,374,375],"Not a strong coverage","horrible coverage","Doesnt cover anything",{"topic":377,"percentOfMentions":371,"verbatims":378},"Functionality-Overall",[379,380,381],"Barely works","Doesn't work","Didn't work well",{"topic":337,"percentOfMentions":383,"verbatims":384},0.0504,[385,386,387],"Color did not match my hair","It didn't color my gray hair","Doesn't add color to white hairs",{"topic":330,"percentOfMentions":389,"verbatims":390},0.04650000000000001,[391,392,393],"not as advertised","the ads are fake and misleading","misrepresented",{"topic":395,"percentOfMentions":396,"verbatims":397},"Size-Overall",0.0446,[398,399,400],"Small container","The jar is smaller than I thought","The product is very small",{"topic":316,"percentOfMentions":402,"verbatims":403},0.0362,[404,405,406],"Broken Applicator less than a month","needs better applicator tool","difficult to apply",{"topic":309,"percentOfMentions":282,"verbatims":408},[409,410,411],"Difficult to use","I think the container is harder to use than you think","tiny sponge that makes it almost impossible to use",{"topic":413,"percentOfMentions":414,"verbatims":415},"Hair Related",0.0297,[416,417,418],"Very disappointed in this hair powder","made my hair feel extremely dirty","Looks like dust in my hair",[420,422,424,425,427,429,432,435,438,441],{"reason":302,"pct":421},0.5437,{"reason":377,"pct":423},0.086,{"reason":337,"pct":371},{"reason":330,"pct":426},0.0803,{"reason":288,"pct":428},0.0754,{"reason":430,"pct":431},"Weight Light",0.0192,{"reason":433,"pct":434},"Suitability Short Hair",0.0182,{"reason":436,"pct":437},"Product Condition",0.0116,{"reason":439,"pct":440},"Defective Material\u002FParts",0.0104,{"reason":316,"pct":442},0.0079,[444,448,453,458,463,468,472,477,482,487],{"term":32,"volume":445,"growthQoq":446,"conversionRate":447},17098,-0.4421,0.0402,{"term":449,"volume":450,"growthQoq":451,"conversionRate":452},"hair magic root cover up",22730,-0.6961,0.035,{"term":454,"volume":455,"growthQoq":456,"conversionRate":457},"rumi hair magic root cover up",8140,-0.4633,0.0417,{"term":459,"volume":460,"growthQoq":461,"conversionRate":462},"rumi cosmetics hair magic",8337,-0.7053,0.0284,{"term":464,"volume":465,"growthQoq":466,"conversionRate":467},"hair magic hairline powder",7509,-0.7791,0.0337,{"term":469,"volume":470,"growthQoq":471,"conversionRate":414},"rumi hair magic",12070,-0.8075,{"term":473,"volume":474,"growthQoq":475,"conversionRate":476},"rumi hair magic hairline powder",3228,-0.6475,0.0516,{"term":478,"volume":479,"growthQoq":480,"conversionRate":481},"hair makeup color",3231,-0.2872,0.0035,{"term":483,"volume":484,"growthQoq":485,"conversionRate":486},"rumi hair magic powder",2414,-0.4017,0.0571,{"term":488,"volume":489,"growthQoq":490,"conversionRate":41},"hair magic root cover up rumi",2840,-0.8991,[492,499,504,510,515,520],{"title":493,"href":494,"score":495,"verdict":496,"marketSize":497,"growth90":498},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":500,"href":501,"score":495,"verdict":496,"marketSize":502,"growth90":503},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":505,"href":506,"score":495,"verdict":507,"marketSize":508,"growth90":509},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":511,"href":512,"score":495,"verdict":496,"marketSize":513,"growth90":514},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":516,"href":517,"score":495,"verdict":507,"marketSize":518,"growth90":519},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":521,"href":522,"score":523,"verdict":496,"marketSize":524,"growth90":525},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[527,534,537,544,551,558,565,572,579,586,593,600,607,614,621,628,635,642,649,655],{"nodeId":528,"label":529,"slug":530,"href":531,"nichesTracked":532,"marketSizeTotal":533},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":535,"marketSizeTotal":536},10978,8129370268,{"nodeId":538,"label":539,"slug":540,"href":541,"nichesTracked":542,"marketSizeTotal":543},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":545,"label":546,"slug":547,"href":548,"nichesTracked":549,"marketSizeTotal":550},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":552,"label":553,"slug":554,"href":555,"nichesTracked":556,"marketSizeTotal":557},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":559,"label":560,"slug":561,"href":562,"nichesTracked":563,"marketSizeTotal":564},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":566,"label":567,"slug":568,"href":569,"nichesTracked":570,"marketSizeTotal":571},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":573,"label":574,"slug":575,"href":576,"nichesTracked":577,"marketSizeTotal":578},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":580,"label":581,"slug":582,"href":583,"nichesTracked":584,"marketSizeTotal":585},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":587,"label":588,"slug":589,"href":590,"nichesTracked":591,"marketSizeTotal":592},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":594,"label":595,"slug":596,"href":597,"nichesTracked":598,"marketSizeTotal":599},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":601,"label":602,"slug":603,"href":604,"nichesTracked":605,"marketSizeTotal":606},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":608,"label":609,"slug":610,"href":611,"nichesTracked":612,"marketSizeTotal":613},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":615,"label":616,"slug":617,"href":618,"nichesTracked":619,"marketSizeTotal":620},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":622,"label":623,"slug":624,"href":625,"nichesTracked":626,"marketSizeTotal":627},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":629,"label":630,"slug":631,"href":632,"nichesTracked":633,"marketSizeTotal":634},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":636,"label":637,"slug":638,"href":639,"nichesTracked":640,"marketSizeTotal":641},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":643,"label":644,"slug":645,"href":646,"nichesTracked":647,"marketSizeTotal":648},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":650,"label":651,"slug":652,"href":653,"nichesTracked":38,"marketSizeTotal":654},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":656,"label":657,"slug":658,"href":659,"nichesTracked":660,"marketSizeTotal":661},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]