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hair","looks very natural",{"topic":707,"percentOfMentions":708,"verbatims":709},"Brightness\u002FShine\u002FGlow",0.0645,[710,711,712],"gives it a nice, healthy shine","Light & Bright","Subtle shine over time",{"topic":714,"percentOfMentions":715,"verbatims":716},"Advertised Vs Actual Product",0.0643,[717,718,719],"Worked as it should","Exactly as advertised","Works as described",{"topic":721,"percentOfMentions":722,"verbatims":723},"Ease Of Use",0.0642,[724,725,726],"So easy","It was really easy to mix","This was so easy to work with",{"topic":728,"percentOfMentions":729,"verbatims":730},"Color",0.0629,[731,732,733],"It helped refresh my blonde color","It absolutely creates a lovely color","very light blonde highlights",{"topic":735,"percentOfMentions":736,"verbatims":737},"Soft Feel",0.0621,[738,739,740],"Smooth","Hair feels soft","makes it silky smooth",{"topic":742,"percentOfMentions":743,"verbatims":744},"Efficiency",0.0425,[745,746,747],"It works great","work really well","This 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doesn't feel great after using it",{"topic":789,"percentOfMentions":790,"verbatims":791},"Leak-Proof",0.0481,[792,793,794],"one of the bottles leaked everywhere","Also bottle leaked in transport","Leaking, old product",{"topic":796,"percentOfMentions":797,"verbatims":798},"Damage\u002FBurn Hair",0.0467,[799,800,801],"This one destroyed my hair","fried the hell out of my hair","Damage the hair",{"topic":803,"percentOfMentions":804,"verbatims":805},"Ingredients-Overall",0.0444,[806,807,808],"the product DOES contain hydrogen peroxide","The ingredient list is different from the Amazon website","The ingredients on Amazon dont match the ingredients on the product label",{"topic":749,"percentOfMentions":810,"verbatims":811},0.0426,[812,813,814],"Waste of money","Not worth the money","This is overpriced",{"topic":816,"percentOfMentions":578,"verbatims":817},"Moist\u002FDry",[818,819,820],"Very drying","Drys out hair alot","Leaves hair dry and fried",[822,824,826,828,830,832,833,835,838,841],{"reason":789,"pct":823},0.1534,{"reason":757,"pct":825},0.1355,{"reason":693,"pct":827},0.10619999999999999,{"reason":714,"pct":829},0.0978,{"reason":796,"pct":831},0.0634,{"reason":749,"pct":215},{"reason":700,"pct":834},0.045899999999999996,{"reason":836,"pct":837},"Size-Overall",0.044800000000000006,{"reason":839,"pct":840},"Suitability Short Hair",0.0437,{"reason":842,"pct":843},"Suitability Straight Hair",0.0333,[845,849,854,859,864,869,874,878,882,887],{"term":169,"volume":846,"growthQoq":847,"conversionRate":848},203530,0.312,0.029,{"term":850,"volume":851,"growthQoq":852,"conversionRate":853},"sun bum hair lightener",120473,1.1513,0.1539,{"term":855,"volume":856,"growthQoq":857,"conversionRate":858},"hair lightening spray",96963,1.1353,0.0521,{"term":860,"volume":861,"growthQoq":862,"conversionRate":863},"sun bum hair",73015,0.6143,0.0447,{"term":865,"volume":866,"growthQoq":867,"conversionRate":868},"hair lightener for dark hair",59517,-0.0332,0.0134,{"term":870,"volume":871,"growthQoq":872,"conversionRate":873},"sunbum hair lightener",25576,1.3544,0.1569,{"term":875,"volume":508,"growthQoq":876,"conversionRate":877},"sunbabe hair lightener",0.6283,0.0243,{"term":879,"volume":880,"growthQoq":881,"conversionRate":797},"hair lightener spray",21226,1.5198,{"term":883,"volume":884,"growthQoq":885,"conversionRate":886},"sun hair lightener",17072,1.4952,0.0535,{"term":888,"volume":889,"growthQoq":890,"conversionRate":891},"sun bum hair products",41060,0.2601,0.0258,[893,900,905,910,915,920],{"title":894,"href":895,"score":896,"verdict":897,"marketSize":898,"growth90":899},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":901,"href":902,"score":896,"verdict":897,"marketSize":903,"growth90":904},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":906,"href":907,"score":896,"verdict":189,"marketSize":908,"growth90":909},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails",2360218.02,0.7937,{"title":911,"href":912,"score":896,"verdict":897,"marketSize":913,"growth90":914},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":916,"href":917,"score":896,"verdict":189,"marketSize":918,"growth90":919},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":921,"href":922,"score":923,"verdict":897,"marketSize":924,"growth90":925},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]